fox mtb helmet
Worth a lookShows a fragmented shelf (top 5 take 17% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible17%top-5 click share — an open shelf
Avg price
Great$71.25avg listing price — sweet spot $15–$100
Market size
Great$956K$956K/yr · 1.3M searches
Growth
Good+55.5%90-day search growth — must beat 0% to launch
Review moat
Good1,051.44avg incumbent reviews — the moat a new listing must climb
Brand share
Good72%top-5 brand share — brands hold most of the demand
Price range
Okay$21.99–$303.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Returns
Bad5.4%return rate — above 5% kills the launch gate
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, fox mtb helmet is a $956K/yr Amazon United States market (1.3M searches/yr). The top 5 brands hold 72% of demand. Verdict: Worth a look — 57/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
fox mtb helmet market data
- Units sold / yr
- 10K–13K
- avg 0–100/product
- Revenue / yr
- $713K–$891K
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #184
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 86%
- Out of stock
- 14.1%
- Avg brand age
- 56 months
- Avg seller age
- 166 days
Competition & brand share
Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.Brands
33 rising
Sellers
108
Top-5 brand share
72%
Top 20: 96%
Top-5 click share
17%
Top 20: 43%
Open market
23%
- Giro40%
- SMITH15%
- OutdoorMaster7%
- Schwinn6%
- BATFOX5%
- BELL5%
Demand
Weekly Amazon search volume, last 42 weeks — +55.5% search growth over the last 90 days.Top fox mtb helmet search terms
- mtb helmet259K/yr
- mips bike helmet149K/yr
- road bike helmet153K/yr
- giro bike helmet140K/yr
- mips helmet77K/yr
- giro53K/yr
- giro helmet84K/yr
- bike helmet mips48K/yr
- smith bike helmet43K/yr
- specialized align ii mips23K/yr
Top fox mtb helmet products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Schwinn Thrasher Helmet for Adults Black Size 58 - 62 cm for Riders Ages 14+ Lightweight Microshell Adjustable Dial and Straps Interior Padding 20 Air Vents Removable Visor Adult Bike Helmet
Schwinn$29.894.7★12,934 rev
SMITH Signal Cycling Helmet Adult Road Bike Helmet with MIPS Technology Lightweight Impact Protection for Men & Women Black Medium
SMITH$92.214.7★1,654 rev
BATFOX Mountain Bike Helmet for Adults Youth Men Women Lightweight MTB Helmet with Visor Adjustable Bicycle Helmet for Trail Road & Commuter Cycling(Black L(58-61CM))
BATFOX$45.994.7★376 rev
Bell Revolution MIPS Adult Bike Helmet Black Adult (14+ yrs.)
BELL$31.324.4★1,057 rev
Giro Fixture MIPS Bike Helmet - Matte Black/Grey - Universal Adult (54-61 cm)
Giro$83.174.7★55 rev
Newest
by launch date
Giro Register MIPS II Helmet - Matte Black/Grey - Universal Adult
Giro$80.0088 rev
Giro Isode MIPS II Cycling Helmet - Matte Stone - Universal Adult
Giro$78.5420 rev
Giro Isode MIPS II Cycling Helmet - Matte White - Universal Adult
Giro$77.2220 rev
Giro Cielo MIPS Cycling Helmet - Stone - Large
Giro$178.4377 rev
Giro Agilis MIPS Cycling Helmet - Matte White - Medium
Giro$115.611,910 rev
Trending
90-day click momentumGiro Agilis MIPS Cycling Helmet - Matte White - Large
Giro$115.444.7★
Giro Agilis MIPS Cycling Helmet - Matte Black - Medium
Giro$114.844.7★
Giro Register MIPS II Helmet - Matte Black/Grey - Universal Adult
Giro$80.004.6★
Giro Register MIPS Adult Recreational Cycling Helmet - Matte Bright Pink (2024) UY
Giro$58.114.6★
Giro Vasona MIPS Womens Recreational Cycling Helmet - Matte Black (2022) Universal Womens (50-57 cm)
Giro$34.624.6★
What buyers say about fox mtb helmet
What buyers praise and complain about, mined from review topics.What buyers love
“it fits snug”
“Nice and comfortable”
“Solid quality for the price”
“Great value”
“Its lightweight and breathable”
“Easy to adjust”
“Very safe”
“Is as described”
“Great design”
“The lights work really good too”
What buyers complain about
“Too large”
“Broke after six months”
“This seller has gouged the price”
“Color not as described”
“Disappointed in quality”
“then would not turn on”
“poorly made plastic”
“Non adjustable size”
“not really comfortable”
“Front light is more of a glow stick”
Top return reasons
Common questions
- Is fox mtb helmet profitable to sell on Amazon United States?
- The niche generates $956K/yr across 147 tracked products. 18 of 24 products launched in the last 360 days are still selling. 90-day search growth is +55.5%. Flapen's verdict: Worth a look (57/100).
- How competitive is the fox mtb helmet niche?
- 33 brands and 108 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 72% of demand.
- What do buyers complain about in fox mtb helmet?
- Top complaints mined from reviews: Size-Overall, Durability, Value For Money. The return rate is 5.4% — above our launch gate.
- What does it cost to enter the fox mtb helmet niche?
- Listings span $21.99–$303.80; the average listing price is $71.25 (sweet spot $15–$100). The average incumbent carries 1,051 reviews — the moat a new listing must climb.