Skip to content

Fox Knives

Fail

The top 5 brands take 97% of clicks, so Fox Knives is a Fail.

Flapen Score
37
37 / 100
Ranks 6,642 of 8,101 Sports & Outdoors niches · −10 vs the category median of 47
Market size
$63K/yr66K searches / yr
90-day growth
-9.1%search demand this quarter
Competition
55%top-5 click share · 7 brands · 34 sellers

Flapen Score

Fox Knives against its category

The dotted line is the Sports & Outdoors average. Past it, Fox Knives is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fox Knives market on Amazon at a glance

Shoppers on Amazon United States searched for Fox Knives 66K times last year and spent an estimated $63K. The top 5 brands take 97% of clicks. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -9.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $63K a year.

Searches, last 12 months
66K
Growth, 90 days vs prior 90
-9.1%
Conversion, latest week
0.7%
Market size, estimated
$63Ka year
Peak month
January1.6× the quietest month
Top search term
fox knives43K searches a year

02 · Price

A sale here is worth $132.42.

Listings sell for $132.42 on average, from $13.11 to $351.64. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $132.42 that is $0 to $13K a year per listing.

Average price
$132.42above the $15 to $100 sweet spot
Price range
$13.11–$351.64
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$13K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

46% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #1,301 within Knives & Tools. It carries 149 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
46%
Prime listings
88%
Out of stock, average day
1.6%
Average rank
#1,301in Knives & Tools
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
149per listing
Listings tracked
24

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Fox Knives products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 flat

Sellers

34

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

55%

Top 20: 96%

Open market

1%

  • Brand 178%
  • Brand 211%
  • Brand 34%
  • Brand 42%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (1 brand, 1%)

Demand

Fox Knives search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Fox Knives search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fox knives43K/yr
  • fox knife7K/yr
  • fox karambit7K/yr
  • fox knives karambit5K/yr
  • emerson karambit2K/yr
  • fox folder knife2K/yr

Reviews and returns

What reviews say buyers love and hate about Fox Knives

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Sharpness”
13%of negative reviews mention “Sharpness”
1.5%of orders come back
“it could be sharper”
A buyer, on “Sharpness”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Fox Knives questions

Answered from the same tracked data.