fox knives
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Review moat
Great149.42avg incumbent reviews — the moat a new listing must climb
Returns
Great1.5%return rate — above 5% kills the launch gate
Avg price
Good$132.42avg listing price — sweet spot $15–$100
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$13.11–$351.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-9.1%90-day search growth — must beat 0% to launch
Market size
Bad$63K$63K/yr · 66K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, fox knives is a $63K/yr Amazon United States market (66K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 37/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
fox knives market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $33K–$66K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #1,301
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 46%
- Out of stock
- 1.6%
- Avg brand age
- 59 months
- Avg seller age
- 165 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
7 flat
Sellers
34
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
55%
Top 20: 96%
Open market
1%
- Fox Knives78%
- Fox Edge11%
- FOX Factory4%
- Generic2%
- Fox2%
- Kershaw1%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top fox knives search terms
- fox knives43K/yr
- fox knife7K/yr
- fox karambit7K/yr
- fox knives karambit5K/yr
- emerson karambit2K/yr
- fox folder knife2K/yr
Top fox knives products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Fox Knives FX-599 G10 Black Emerson Wave Folding Karambit Knife Hawkbill
Fox Knives$168.034.8★583 rev
Fox Knives FX-597 The Dart Folding Pocket Knife Emerson Wave Liner Lock
Fox Knives$175.314.5★131 rev
Fox Knives Zero 2.0 Desert Warrior FX-FA311 CT Jens Anso Folding Knife
Fox Knives$70.553.8★73 rev
Fox Knives FX-599 G10 OD Green Emerson Wave Folding Karambit Knife
Fox Knives$173.294.7★35 rev
Fox Knives Vox Kita Folding Pocket Knife Jesper Voxnaes EDC Folder
Fox Knives$74.784.2★28 rev
Newest
by launch date
Fox Edge Lycosa FE-018 Fixed Blade Knife 4.92in 8Cr13MoV Wharncliffe Full Tang Blade G10 Handle Kydex Sheath Outdoor Survival Camping Knife (Black)
Fox Edge$68.7426 rev
Fox Knives Vox Kita Folding Pocket Knife Jesper Voxnaes EDC Folder
Fox Knives$74.7828 rev
Fox Knives FX-599 ALB-4 Emerson Wave Folding Pocket Knife Hawkbill
Fox Knives$168.3119 rev
Fox Edge The Claw FE-016 Folding Knife 2.5in Stainless Steel Hawkbill Blade
Fox Edge$45.3047 rev
Fox Edge The Claw FE-014 Folding Knife 2.5in Stainless Steel Tanto Blade
Fox Edge$44.7756 rev
Trending
90-day click momentum
Fox Alaskan Hunter Fixed Blade FX-620 B Knife BECUT Stainless and Black G10
FOX Factory$62.285.0★
Fox Knives Tribal K Folding Karambit Knife FX-802 Doug Marcaida Hawkbill
Fox Knives$184.784.7★
Fox Knives FX-599 ALB-4 Emerson Wave Folding Pocket Knife Hawkbill
Fox Knives$168.314.6★
Fox Knives FX-599 G10 OD Green Emerson Wave Folding Karambit Knife
Fox Knives$173.294.7★
Fox Knives Vulpis 4-in-1 Multitool Folding Pocket Knife FX-VP130-F4 TI
Fox Knives$81.544.0★
What buyers say about fox knives
What buyers praise and complain about, mined from review topics.What buyers love
“Super sharp”
“Excellent product”
“It's an amazing bang for the buck”
“Perfect size”
“easy to use”
“is comfortable to hold while being slip-resistant”
“I love the simple design”
“It's surprisingly durable”
“Love the pocket assist opening hook”
“balance are excellent”
What buyers complain about
“it could be sharper”
“Smaller than expected”
“that makes it harder to close”
“Bad Quality Control”
“This knife probably seems very expensive. although the current price on Amazon of ~$175 is way cheaper than on the Fox website as of the time I am writing this.”
“the handle is much to large for the blade”
“Bad Clip design”
“my only negative on this item is the flick to engage blade is stiff”
“uncomfortable I am able to glide it around easily”
“good knife, mounting options are limited”
Top return reasons
Common questions
- Is fox knives profitable to sell on Amazon United States?
- The niche generates $63K/yr across 24 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -9.1%. Flapen's verdict: Skip it (37/100).
- How competitive is the fox knives niche?
- 7 brands and 34 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in fox knives?
- Top complaints mined from reviews: Sharpness, Size-Overall, Ease Of Use. The return rate is 1.5%.
- When does demand for fox knives peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the fox knives niche?
- Listings span $13.11–$351.64; the average listing price is $132.42 (sweet spot $15–$100). The average incumbent carries 149 reviews — the moat a new listing must climb.