Fortress Anchor
MaybeSearch demand grew +122.4% this quarter. But prices span $21.78–$365.05, mostly outside the sweet spot, so Fortress Anchor is a Maybe.
- Flapen Score
- 50 / 100Top 39% of 8,101 Sports & Outdoors niches · +3 vs the category median of 4750
- Market size
- $126K/yr29K searches / yr
- 90-day growth
- +122.4%search demand this quarter
- Competition
- 60%top-5 click share · 8 brands · 92 sellers
Flapen Score
Fortress Anchor against its category
The dotted line is the Sports & Outdoors average. Past it, Fortress Anchor is stronger. Inside it, weaker.
Market
The Fortress Anchor market on Amazon at a glance
Shoppers on Amazon United States searched for Fortress Anchor 29K times last year and spent an estimated $126K. The top 5 brands take 89% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 3.2% of those searches ended in a purchase.
Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved +122.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $126K a year.
- Searches, last 12 months
- 29K
- Growth, 90 days vs prior 90
- +122.4%
- Conversion, latest week
- 3.2%
- Market size, estimated
- $126Ka year
- Peak month
- July4.7× the quietest month
- Top search term
- fortress anchor14K searches a year
02 · Price
A sale here is worth $134.39.
Listings sell for $134.39 on average, from $21.78 to $365.05. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $134.39 that is $0 to $13K a year per listing.
- Average price
- $134.39above the $15 to $100 sweet spot
- Price range
- $21.78–$365.05
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$13K
- Returns
- 2.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
71% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #234 within Docking & Anchoring Equipment. It carries 150 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 57%
- Out of stock, average day
- 0.0%
- Average rank
- #234in Docking & Anchoring Equipment
- Average rating
- 4.50 starsAmazon United States average 4.42 stars
- Average reviews
- 150per listing
- Listings tracked
- 21
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 73 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 73 months
Products
Top Fortress Anchor products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 rising
Sellers
92
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
60%
Top 20: 99%
Open market
4%
- Brand 129%
- Brand 219%
- Brand 318%
- Brand 415%
- Brand 58%
- Brand 67%
- Open — no brand owns it (2 brands, 4%)
Demand
Fortress Anchor search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 4.7×
Search terms
Top Fortress Anchor search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- fortress anchor14K/yr
- aluminum anchor5K/yr
- aluminum boat anchor5K/yr
- fortress fx7 anchor3K/yr
- fortress anchor fx-72K/yr
Reviews and returns
What reviews say buyers love and hate about Fortress Anchor
We read the reviews and the return reasons for every product selling here.
“difficult to put together for no reason”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fortress Anchor questions
Answered from the same tracked data.