Skip to content

Football Wristbands

Fail

Demand is soft, at -28.3% this quarter, so Football Wristbands is a Fail.

Flapen Score
42
42 / 100
Ranks 5,499 of 8,101 Sports & Outdoors niches · −5 vs the category median of 47
Market size
$363K/yr335K searches / yr
90-day growth
-28.3%search demand this quarter
Competition
63%top-5 click share · 10 brands · 17 sellers

Flapen Score

Football Wristbands against its category

The dotted line is the Sports & Outdoors average. Past it, Football Wristbands is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Football Wristbands market on Amazon at a glance

Shoppers on Amazon United States searched for Football Wristbands 335K times last year and spent an estimated $363K. The top 5 brands take 87% of clicks. Demand peaks in Aug–Sep. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 335K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -28.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $363K a year.

Searches, last 12 months
335K
Growth, 90 days vs prior 90
-28.3%
Conversion, latest week
3.0%
Market size, estimated
$363Ka year
Peak month
August4.1× the quietest month
Top search term
football wristbands69K searches a year

02 · Price

A sale here is worth $36.33.

Listings sell for $36.33 on average, from $6.09 to $89.13. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $36.33 that is $9K to $18K a year per listing.

Average price
$36.33inside the $15 to $100 sweet spot
Price range
$6.09–$89.13
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
$9K–$18K
Returns
4.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #389 within Clothing Accessories. It carries 668 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
2.9%
Average rank
#389in Clothing Accessories
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
668per listing
Listings tracked
22

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Football Wristbands products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

17

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

63%

Top 20: 98%

Open market

9%

  • Brand 147%
  • Brand 219%
  • Brand 38%
  • Brand 46%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (4 brands, 9%)

Demand

Football Wristbands search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 4.1×

Search terms

Top Football Wristbands search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • football wristbands69K/yr
  • football play wristbands45K/yr
  • wrist coach27K/yr
  • football wristbands for plays31K/yr
  • qb wristband25K/yr
  • wrist coach football11K/yr
  • playbook wristband9K/yr
  • quarterback wristband7K/yr
  • youth football wristbands8K/yr
  • flag football wristbands8K/yr

Reviews and returns

What reviews say buyers love and hate about Football Wristbands

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Size-Overall”
34%of negative reviews mention “Size-Overall”
4.0%of orders come back
“NOT YOUTH SIZED”
A buyer, on “Size-Overall”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Football Wristbands questions

Answered from the same tracked data.