Football Towel

Shoppers searched for this 778K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +68.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $374K a year.

Searches, last 12 months

778K

Growth, 90 days vs prior 90

+68.9%

Conversion, latest week

1.8%

Market size, estimated

$374Ka year

Peak month

August6.7× the quietest month

Top search term

nxtrnd289K searches a year

Listings sell for $26.29 on average, from $4.86 to $53.37. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $26.29 that is $7K to $13K a year per listing.

Average price

$26.29inside the $15 to $100 sweet spot

Price range

$4.86–$53.37

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

$7K–$13K

Returns

2.1%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #485 within Football. It carries 920 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

98%

Out of stock, average day

6.5%

Average rank

#485in Football

Average rating

4.64 starsAmazon United States average 4.42 stars

Average reviews

920per listing

Listings tracked

52

11 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

11

Successful launches

7Amazon's first-year sales bar

Average brand age

39 months