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21

football set

Skip it

Soft demand (-89.7% this quarter) — this niche doesn't clear our bar today.

Market size 3Growth 0Conversion 5Competition 11Returns 81Price range 51Avg price 88Brand share 0Review moat 23Quality gap 16

Avg price

Great$20.11

avg listing price — sweet spot $15–$100

Returns

Great1.7%

return rate — above 5% kills the launch gate

Price range

Good$6.06–$24.47

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Bad7,280.38

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad87%

top-5 click share — a locked-up shelf

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Market size

Bad$12K

$12K/yr · 134K searches

Growth

Bad-89.7%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, football set is a $12K/yr Amazon United States market (134K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 21/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

football set market data

Units sold / yr
13K–15K
avg 6,000–8,000/product
Revenue / yr
$251K–$302K
units × avg price
Conversion rate
0.4%
Avg BSR
#220
Page quality
0%
Prime
100%
Sponsored
38%
Out of stock
0.0%
Avg brand age
45 months
Avg seller age
153 days

Competition & brand share

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 rising

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • Beer Pressure68%
  • WILSON28%
  • USGOO4%
  • Open — no brand owns it (0%)

Demand

Weekly Amazon search volume, last 32 weeks — -89.7% search growth over the last 90 days.
13K8KSpike '26Dec '25Jan '26Feb '26Mar '26May '26Jun '26

Top football set search terms

  • nfl kids12K/yr
  • the last leg15K/yr
  • superbowl party games15K/yr
  • the last leg football drinking game47K/yr
  • last leg2K/yr
  • super bowl party games11K/yr
  • last leg football drinking card game12K/yr
  • football drinking card game5K/yr
  • the last leg drinking game5K/yr
  • the last leg game3K/yr
All search terms

Top football set products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$1K20%$2K30%$3K40%$5K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

What buyers say about football set

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience53%

“Fun game”

Quality-Overall12%

“And it is very well made”

Gifting Purpose7%

“Gift for grandson he loves it”

Trivia Games4%

“Fun game”

Size-Overall3%

“It is the perfect size”

Ease Of Use3%

“Easy to learn how to play”

Grip2%

“Ball has great grip ability”

Creativity2%

“The way you have to come up with different ways to determine groups of players is fun and creative”

Durability2%

“Great ball, really durable”

Portability2%

“It folds and locks and make it easy to take anywhere”

What buyers complain about

Quality-Overall15%

“Cheaply made”

Value For Money15%

“Its not worth the money”

Strap/String Quality11%

“Low quality strings”

Assembly/Installation11%

“My 16 year old grandson who builds legos fast and in one day could not put this together and gave up”

Strength6%

“Flimsy and hasn't been played”

Inflation/Deflation6%

“didn't hold air at all”

Flatness6%

“Went flat”

Size-Overall3%

“it was so big”

Durability2%

“gave 4 stars because one of the guess who covers fell off within a day of playing”

Top return reasons

Size-Overall45%
Defective Material/Parts12%
Value For Money8%
Advertised Vs Actual Product5%
Gifting Purpose4%
Functionality-Overall3%
Product Condition3%
Inflation/Deflation3%
Material Quality3%
Grip3%

Common questions

Is football set profitable to sell on Amazon United States?
The niche generates $12K/yr across 8 tracked products. 90-day search growth is -89.7%. Flapen's verdict: Skip it (21/100).
How competitive is the football set niche?
3 brands and 7 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in football set?
Top complaints mined from reviews: Quality-Overall, Value For Money, Strap/String Quality. The return rate is 1.7%.
What does it cost to enter the football set niche?
Listings span $6.06–$24.47; the average listing price is $20.11 (sweet spot $15–$100). The average incumbent carries 7,280 reviews — the moat a new listing must climb.