Football Pads
Worth a lookShows a thin review moat (310 avg reviews), but weak search conversion (0.4%) keeps it on the watch list.
Review moat
Great310.2avg incumbent reviews — the moat a new listing must climb
Competition
Great36%top-5 click share — an open shelf
Growth
Great+68.2%90-day search growth — must beat 0% to launch
Avg price
Good$107.65avg listing price — sweet spot $15–$100
Market size
Good$448K$448K/yr · 1.0M searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$10.28–$271.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad92%top-5 brand share — brand-locked demand
Returns
Bad6.8%return rate — above 5% kills the launch gate
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Is football pads profitable on Amazon?
According to Flapen's Amazon United States niche tracking, football pads is a $448K/yr Amazon United States market (1.0M searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jul–Aug–Sep–Oct. Verdict: Worth a look — 50/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
football pads market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $538K–$646K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #18
- Page quality
- 0%
- Prime
- 85%
- Sponsored
- 73%
- Out of stock
- 7.0%
- Avg brand age
- 53 months
- Avg seller age
- 147 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
10 rising
Sellers
22
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
36%
Top 20: 80%
Open market
4%
- Battle39%
- CHAMPRO26%
- Schutt14%
- Riddell8%
- Sports Unlimited5%
- Franklin Sports3%
- Open — no brand owns it (4 brands, 4%)
football pads demand & seasonality
Weekly Amazon search volume, last 104 weeks — +68.2% search growth over the last 90 days.Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 4.5×
Top football pads search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- football pads248K/yr
- football shoulder pads160K/yr
- shoulder pads football106K/yr
- youth football shoulder pads59K/yr
- youth shoulder pads football42K/yr
- xenith shoulder pads69K/yr
- youth football pads57K/yr
- battle shoulder pads football41K/yr
- football shoulder pads adult32K/yr
- football pads youth38K/yr
Top football pads products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Battle Sports Phantom Football Shoulder Pads Youth Size Lightweight Design with Impact Protection (Youth Medium)
Battle$112.284.5★169 rev
Champro Scorpion Football Shoulder Pad XS
CHAMPRO$64.604.6★1,205 rev
Schutt T-Flex Youth Shoulder Pads Black/Blue
Schutt$94.024.8★35 rev
Sports Unlimited Xcalibur Youth Football Shoulder Pads Youth Shoulder Pads for Football
Sports Unlimited$71.594.4★102 rev
CHAMPRO Gauntlet 1 Football Shoulder Pad Large Black
CHAMPRO$50.074.6★249 rev
Newest
by launch date
Schutt XV Flux Youth Football Shoulder Pads for Youth and Middle School Football Lightweight Protective Football Shoulder Pads for All Positions X-Large
Schutt$89.820 rev
Champro Scorpion Football Shoulder Pad XS
CHAMPRO$64.601,205 rev
Champro Scorpion Football Shoulder Pad 2XS
CHAMPRO$67.831,205 rev
Champro Falcon Lineman Shoulder Pad M
CHAMPRO$140.8717 rev
Champro Falcon Lineman Shoulder Pad XL
CHAMPRO$129.6117 rev
Trending
90-day click momentumSchutt XV Flux Youth Football Shoulder Pads for Youth and Middle School Football Lightweight Protective Football Shoulder Pads for All Positions X-Large
Schutt$89.820.0★
Battle Sports Phantom Football Shoulder Pads Youth Size Lightweight Design with Impact Protection (Youth Small)
Battle$115.974.5★
Riddell Pursuit Youth Shoulder Pad Small Blue/Red
Riddell$86.904.8★
Champro Scorpion Football Shoulder Pad 2XS
CHAMPRO$67.834.6★
Schutt T-Flex Youth Shoulder Pads Black/Blue
Schutt$104.974.8★
What reviews say buyers love and hate about football pads
What buyers praise and complain about, mined from review topics.What buyers love
“Fit perfect”
“Comfortable”
“Good quality”
“And it was definitely worth the money”
“Its very durable”
“Not too heavy definitely worth the money”
“Very good, fits amazingly well easy to buckle the straps on”
“protects my child in football”
“Comfortable extra padding”
“Great durable materials”
What buyers complain about
“Pretty flimsy”
“not for long-term usage”
“Cheap”
“was unable to provide me with verifiable documents”
“Not enough flexibility for skill players”
“Runs very small”
“Doesn't work”
“Too thin no protection”
Top return reasons
Common football pads questions
- Is football pads profitable to sell on Amazon United States?
- The niche generates $448K/yr across 40 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +68.2%. Flapen's verdict: Worth a look (50/100).
- How competitive is the football pads niche?
- 10 brands and 22 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in football pads?
- Top complaints mined from reviews: Strength, Durability, Quality-Overall. The return rate is 6.8% — above our launch gate.
- When does demand for football pads peak?
- Demand peaks in Jul–Aug–Sep–Oct; the busiest month runs 4.5× the quietest.
- What does it cost to enter the football pads niche?
- Listings span $10.28–$271.18; the average listing price is $107.65 (sweet spot $15–$100). The average incumbent carries 310 reviews — the moat a new listing must climb.