Football Mud

Shoppers searched for this 127K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -13.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $255K a year.

Searches, last 12 months

127K

Growth, 90 days vs prior 90

-13.5%

Conversion, latest week

6.6%

Market size, estimated

$255Ka year

Peak month

January2.4× the quietest month

Top search term

football mud83K searches a year

Listings sell for $30.40 on average, from $15.96 to $49.87. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $30.40 that is $8K to $15K a year per listing.

Average price

$30.40inside the $15 to $100 sweet spot

Price range

$15.96–$49.87

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

250–500

Revenue per listing a year

$8K–$15K

Returns

0.6%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 9.5% of listings are out of stock. The average listing ranks #268 within Baseball. It carries 74 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

65%

Out of stock, average day

9.5%

Average rank

#268in Baseball

Average rating

4.24 starsAmazon United States average 4.42 stars

Average reviews

74per listing

Listings tracked

17

12 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

12

Successful launches

3Amazon's first-year sales bar

Average brand age

37 months