Is football mouth guard for braces profitable to sell on Amazon United States?

The niche generates $56K/yr across 36 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is +96.7%. Flapen's verdict: Worth a look (56/100).

How competitive is the football mouth guard for braces niche?

11 brands and 52 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 84% of demand.

What do buyers complain about in football mouth guard for braces?

Top complaints mined from reviews: Size-Overall, Ease Of Use, Durability. The return rate is 3.2%.

When does demand for football mouth guard for braces peak?

Demand peaks in Jul–Aug–Sep; the busiest month runs 21.1× the quietest.

What does it cost to enter the football mouth guard for braces niche?

Listings span $8.45–$34.25; the average listing price is $17.23 (sweet spot $15–$100). The average incumbent carries 2,938 reviews — the moat a new listing must climb.

football mouth guard for braces

Worth a look

Shows demand growing +96.7% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Great+96.7%

90-day search growth — must beat 0% to launch

Avg price

Great$17.23

avg listing price — sweet spot $15–$100

Price range

Great$8.45–$34.25

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Good5.0%

search→purchase rate — share of searches ending in a sale

Returns

Okay3.2%

return rate — above 5% kills the launch gate

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,938.06

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$56K

$56K/yr · 65K searches

According to Flapen's Amazon United States niche tracking, football mouth guard for braces is a $56K/yr Amazon United States market (65K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Worth a look — 56/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

football mouth guard for braces market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $52K–$69K; units × avg price
Conversion rate: 5.0%
Avg BSR: #50
Page quality: 0%
Prime: 100%
Sponsored: 97%
Out of stock: 2.4%
Avg brand age: 56 months
Avg seller age: 138 days

Competition & brand share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 flat

Sellers

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

44%

Top 20: 87%

Open market

13%

Shock Doctor43%
Under Armour20%
Bulletproof Mouthguards9%
NXT NXTRND7%
HI-PLANX5%
SAFE GRIN4%
Open — no brand owns it (5 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +96.7% search growth over the last 90 days.

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 21.1×

Open Trend

Top football mouth guard for braces search terms

football mouth guard for braces31K/yr +116.0%3.9% conv.
football mouthguard for braces10K/yr +130.6%5.4% conv.
football mouthpiece for braces6K/yr +214.2%3.0% conv.
mouth guard football braces8K/yr +105.4%3.4% conv.
under armour mouth guard5K/yr -13.4%4.3% conv.
under armour mouth guard football5K/yr +53.3%7.0% conv.
braces mouth guard for football623/yr +29.0%1.9% conv.

All search terms

Top football mouth guard for braces products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Under Armour Armour Air Lip Guard Black One Size

Under Armour$15.194.6★5,635 rev

Shock Doctor Orthodontic Mouth Guard for Braces for Sports Hockey Lacrosse Football Baseball Braces Mouth Guard Upper Teeth Protection Adult & Youth Mouth Guard Sizes

Shock Doctor$15.244.2★1,323 rev

Shock Doctor Lip Guard Adult and Youth Mouth Guard Football with Strap Breathable Wide Opening Football Mouthpiece for Youth and Adults OSFA Shock Doctor Mouth Guards Max Airflow

Shock Doctor$14.464.6★3,583 rev

Shock Doctor Braces Football Mouth Guard Upper & Lower Teeth Protection Adult/Youth Sizes with Helmet Strap Mouthguard for Sports Football Hockey Lacrosse Baseball Wrestling More

Shock Doctor$21.364.5★1,622 rev

Shock Doctor Mouth Guard for Braces Blue Adult

Shock Doctor$18.874.5★755 rev

Newest

by launch date

4-Pack Football Mouth Guards Permanent Strap No Boil Ready to Use Fits Braces Breathable Lip Protector Mouthpiece with Case for Youth & Adult Football Players (Black/White/Blue/Green)

AITUSI$17.6250 rev

6mo ago

Nxtrnd Two Pro Football Mouth Guard Permanent Strap Fits Adult & Youth (Black)

NXT NXTRND$19.8355 rev

12mo ago

Safe Grin Mouth Guard for Braces Kids & Teens Upper & Lower No-Boil

SAFE GRIN$15.86326 rev

1y ago

2 Pack Football Mouthguard Youth Sports Mouth Guard for Braces Football Mouthpiece with Strap for Youth and Adult Sport Mouth Piece Mouth Guard for Boxing Lacrosse Hockey Rugby Basketball MMA

HI-PLANX$8.76276 rev

1y ago

Bulletproof Braces Mouth Guard: Most Breathable Thin Mouthguard for Braces!

Bulletproof Mouthguards$24.534,017 rev

2y ago

What buyers say about football mouth guard for braces

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall17%

“Comfortable fit with a breathable design”

Quality-Overall16%

“Great price for a quality product”

Protection8%

“the protection is solid”

Ease Of Use7%

“Easy to use”

Comfort-Overall7%

“Comfortable”

Breathability7%

“she can breathe easier”

Durability6%

“durable”

Value For Money4%

“affordable”

Color4%

“The colors are bright”

Advertised Vs Actual Product3%

“As described”

What buyers complain about

Size-Overall39%

“Too small”

Ease Of Use8%

“Not useful”

Durability5%

“Falls off very easily”

Value For Money5%

“broke complete waste of money”

Quality-Overall4%

“not the best”

Flatness4%

“Starting from a flat piece creates bulges in the front”

Functionality-Overall2%

“Didnt work well for me”

Thickness2%

“they are too thick”

Comfort-Overall2%

“Very uncomfortable”

Instructions/User Manual/Troubleshooting2%

“Does not give any instructions DO NOT BOIL”

Top return reasons

Size-Overall73%

Advertised Vs Actual Product6%

Functionality-Overall4%

Comfort-Overall3%

Value For Money2%

Product Condition2%

Color1%

Material Quality1%

Defective Material/Parts1%

Compatibility-Overall1%

Common questions

Is football mouth guard for braces profitable to sell on Amazon United States?: The niche generates $56K/yr across 36 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is +96.7%. Flapen's verdict: Worth a look (56/100).
How competitive is the football mouth guard for braces niche?: 11 brands and 52 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 84% of demand.
What do buyers complain about in football mouth guard for braces?: Top complaints mined from reviews: Size-Overall, Ease Of Use, Durability. The return rate is 3.2%.
When does demand for football mouth guard for braces peak?: Demand peaks in Jul–Aug–Sep; the busiest month runs 21.1× the quietest.
What does it cost to enter the football mouth guard for braces niche?: Listings span $8.45–$34.25; the average listing price is $17.23 (sweet spot $15–$100). The average incumbent carries 2,938 reviews — the moat a new listing must climb.