Is football mouth guard profitable to sell on Amazon United States?

The niche generates $721K/yr across 59 tracked products. 7 of 14 products launched in the last 360 days are still selling. 90-day search growth is +32.6%. Flapen's verdict: Worth a look (63/100).

How competitive is the football mouth guard niche?

22 brands and 57 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 60% of demand.

What do buyers complain about in football mouth guard?

Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 2.9%.

When does demand for football mouth guard peak?

Demand peaks in Jul–Aug–Sep; the busiest month runs 10.7× the quietest.

What does it cost to enter the football mouth guard niche?

Listings span $6.01–$24.28; the average listing price is $15.03 (sweet spot $15–$100). The average incumbent carries 2,572 reviews — the moat a new listing must climb.

football mouth guard

Worth a look

Shows a fragmented shelf (top 5 take 30% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Competition

Great30%

top-5 click share — an open shelf

Brand share

Great60%

top-5 brand share — no brand owns this niche

Avg price

Great$15.03

avg listing price — sweet spot $15–$100

Market size

Good$721K

$721K/yr · 1.0M searches

Growth

Good+32.6%

90-day search growth — must beat 0% to launch

Conversion

Good4.6%

search→purchase rate — share of searches ending in a sale

Returns

Good2.9%

return rate — above 5% kills the launch gate

Price range

Good$6.01–$24.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,571.64

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, football mouth guard is a $721K/yr Amazon United States market (1.0M searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Worth a look — 63/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

football mouth guard market data

Units sold / yr: 50K–60K; avg 500–750/product
Revenue / yr: $752K–$902K; units × avg price
Conversion rate: 4.6%
Avg BSR: #55
Page quality: 0%
Prime: 98%
Sponsored: 97%
Out of stock: 5.5%
Avg brand age: 54 months
Avg seller age: 138 days

Competition & brand share

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

Brands

22 falling

Sellers

Top-5 brand share

60%

Top 20: 98%

Top-5 click share

30%

Top 20: 67%

Open market

34%

Shock Doctor28%
Under Armour9%
LPONJAR8%
SAFEJAWZ8%
NXT NXTRND7%
HI-PLANX6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +32.6% search growth over the last 90 days.

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 10.7×

Open Trend

Top football mouth guard search terms

youth football mouth guard160K/yr +93.5%2.8% conv.
youth mouth guard football266K/yr +4.9%3.2% conv.
football mouth guard youth127K/yr +24.3%3.2% conv.
kids football mouth guard47K/yr +20.5%2.5% conv.
mouth guard football youth36K/yr +34.2%3.5% conv.
football mouth guard with strap44K/yr +363.0%2.9% conv.
youth football mouthpiece24K/yr +140.2%2.8% conv.
kids mouth guard for football76K/yr -45.9%3.7% conv.
football mouth piece32K/yr +69.5%1.3% conv.
youth football mouth guard with strap32K/yr +456.0%2.8% conv.

All search terms

Top football mouth guard products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Shock Doctor Lip Guard Adult and Youth Mouth Guard Football with Strap Breathable Wide Opening Football Mouthpiece for Youth and Adults OSFA Shock Doctor Mouth Guards Max Airflow

Shock Doctor$14.464.6★3,583 rev

2 Pack Football MouthGuard with Straps and Case Kid Mouth Guard Youth Football Mouthpiece Kid Sports Mouth Guard for Boxing Basketball MMA Lacrosse Hockey MouthGuard for Kid&Youth

HI-PLANX$8.834.1★276 rev

Under Armour Armour Air Lip Guard Black One Size

Under Armour$15.194.6★5,635 rev

LPONJAR 5 Pack Toddler Kids Youth Moldable Sports Mouth Guard with Case

LPONJAR$9.824.4★2,759 rev

Shock Doctor Mouth Guard Case Ventilated Universal Storage for Mouthguard Adult & Youth Sizes

Shock Doctor$8.954.6★10,968 rev

Newest

by launch date

4-Pack Football Mouth Guards Permanent Strap No Boil Ready to Use Fits Braces Breathable Lip Protector Mouthpiece with Case for Youth & Adult Football Players (Black/White/Blue/Green)

AITUSI$17.6250 rev

6mo ago

Marvel Iron Man Lip Guard Football Mouth Guard with Detachable Strap Lip Protector Adult and Youth Flag Football & Lacrosse (One Size Red Metallic)

Marvel$22.32152 rev

8mo ago

JUHUATAI Football Mouth Guard Football Mouthpiece with Strap Adult Youth

JUHUATAI$7.2397 rev

11mo ago

Nxtrnd Two Pro Football Mouth Guard Permanent Strap Fits Adult & Youth (Black)

NXT NXTRND$19.8355 rev

12mo ago

Nxtrnd Two Pro Football Mouth Guard Permanent Strap Fits Adult & Youth (Transparent)

NXT NXTRND$20.035,396 rev

12mo ago

What buyers say about football mouth guard

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Good quality”

Size-Overall19%

“he said they fit comfortably”

Value For Money8%

“Good for price”

Comfort-Overall7%

“it feels natural to wear”

Ease Of Use7%

“super easy to use and molded well”

Protection5%

“Good protection”

Durability4%

“Such a durable brand”

Breathability4%

“is easy to breath through as well as soft”

Advertised Vs Actual Product4%

“As advertised”

Color3%

“The colors are bright”

What buyers complain about

Size-Overall31%

“Smaller than expected”

Durability12%

“Not very durable”

Quality-Overall8%

“Bad quality”

Ease Of Use5%

“difficult to use”

Comfort-Overall4%

“Not very comfortable”

Functionality-Overall3%

“Didnt work”

Value For Money2%

“broke complete waste of money”

Instructions/User Manual/Troubleshooting2%

“we ruined them by following the instructions”

Strength2%

“Breaks easily”

Color2%

“The colors, print quality, and overall appearance are completely different from what was advertised”

Top return reasons

Size-Overall79%

Advertised Vs Actual Product4%

Functionality-Overall3%

Comfort-Overall2%

Value For Money2%

Color2%

Product Condition2%

Material Quality1%

Defective Material/Parts1%

Compatibility-Overall1%

Common questions

Is football mouth guard profitable to sell on Amazon United States?: The niche generates $721K/yr across 59 tracked products. 7 of 14 products launched in the last 360 days are still selling. 90-day search growth is +32.6%. Flapen's verdict: Worth a look (63/100).
How competitive is the football mouth guard niche?: 22 brands and 57 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 60% of demand.
What do buyers complain about in football mouth guard?: Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 2.9%.
When does demand for football mouth guard peak?: Demand peaks in Jul–Aug–Sep; the busiest month runs 10.7× the quietest.
What does it cost to enter the football mouth guard niche?: Listings span $6.01–$24.28; the average listing price is $15.03 (sweet spot $15–$100). The average incumbent carries 2,572 reviews — the moat a new listing must climb.