Football Mouth Guard

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved +32.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $721K a year.

Searches, last 12 months

1.0M

Growth, 90 days vs prior 90

+32.6%

Conversion, latest week

4.6%

Market size, estimated

$721Ka year

Peak month

August10.7× the quietest month

Top search term

youth football mouth guard160K searches a year

Listings sell for $15.03 on average, from $6.01 to $24.28. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 500 to 750 of them. At $15.03 that is $8K to $11K a year per listing.

Average price

$15.03inside the $15 to $100 sweet spot

Price range

$6.01–$24.28

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

50K–60K

Units per listing a year

500–750

Revenue per listing a year

$8K–$11K

Returns

2.9%of orders · Amazon United States median 2.1%

97% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #55 within Sports Medicine. It carries 2,572 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

98%

Out of stock, average day

5.5%

Average rank

#55in Sports Medicine

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

2,572per listing

Listings tracked

59

14 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months

14

Successful launches

7Amazon's first-year sales bar

Average brand age

54 months