Is football helmet stickers profitable to sell on Amazon United States?

The niche generates $22K/yr across 48 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +29.2%. Flapen's verdict: Worth a look (51/100).

How competitive is the football helmet stickers niche?

15 brands and 22 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 78% of demand.

What do buyers complain about in football helmet stickers?

Top complaints mined from reviews: Color, Adhesion/Stickiness, Advertised Vs Actual Product. The return rate is 1.1%.

When does demand for football helmet stickers peak?

Demand peaks in Aug–Sep–Oct; the busiest month runs 9.5× the quietest.

What does it cost to enter the football helmet stickers niche?

Listings span $3.36–$24.98; the average listing price is $14.35 (sweet spot $15–$100). The average incumbent carries 148 reviews — the moat a new listing must climb.

football helmet stickers

Worth a look

Shows a thin review moat (148 avg reviews), but a small market ($22K/yr) keeps it on the watch list.

Review moat

Great147.81

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.1%

return rate — above 5% kills the launch gate

Competition

Great31%

top-5 click share — an open shelf

Avg price

Good$14.35

avg listing price — sweet spot $15–$100

Growth

Good+29.2%

90-day search growth — must beat 0% to launch

Price range

Okay$3.36–$24.98

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Market size

Bad$22K

$22K/yr · 101K searches

According to Flapen's Amazon United States niche tracking, football helmet stickers is a $22K/yr Amazon United States market (101K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Worth a look — 51/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

football helmet stickers market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: $36K–$43K; units × avg price
Conversion rate: 1.5%
Avg BSR: #2,987
Page quality: 0%
Prime: 94%
Sponsored: 92%
Out of stock: 6.3%
Avg brand age: 37 months
Avg seller age: 159 days

Competition & brand share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

Brands

15 falling

Sellers

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

31%

Top 20: 73%

Open market

18%

Award Decals29%
Leinuosen26%
Gueevin12%
Noveread7%
Eaasty4%
Avistand4%
Open — no brand owns it (9 brands, 18%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +29.2% search growth over the last 90 days.

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 9.5×

Open Trend

Top football helmet stickers search terms

football helmet stickers62K/yr +42.5%1.1% conv.
football helmet decals19K/yr +20.0%0.6% conv.
helmet award decals4K/yr +17.3%0.6% conv.
helmet stickers football4K/yr +60.1%2.1% conv.
football helmet stickers award decals6K/yr +6.3%2.6% conv.
award decals2K/yr -38.5%0.6% conv.
football stickers for helmet4K/yr +40.3%1.9% conv.

All search terms

Top football helmet stickers products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Leinuosen 200 Pcs Beast Mode Football Helmet Stickers 1-1/8 Inches Sports Fan Shop Beast Mode Helmet Award Decals Vinyl Self Adhesive Stickers for Car Hockey Lacrosse Football Baseball 8 Sheets

Leinuosen$9.004.7★452 rev

200 Pcs Football Helmet Stickers - Award Decals & Pancake Block Stickers - 1-1/8 Inch Vinyl - Self Adhesive for Helmets Baseball Hockey (Black)

Gueevin$9.304.6★104 rev

Leinuosen Helmet Stickers Football Baseball Helmet Decals 1-1/8 Inch Vinyl Sports Football Decals Self Adhesive Hockey Stickers for Hockey Lacrosse Batting(Clear Print Black Skull)

Leinuosen$8.034.7★452 rev

Noveread Black on Clear Football Helmet Award Decals 200 Pcs Sledgehammer Reward Stickers for Players and Coaches 1 Inch Vinyl Sports Helmet Stickers 8 Sheets

Noveread$9.114.4★47 rev

Award Decals Football (Red on Clear) Sticker Set (100 Decals 1) The Original Award Decals Premium 20mil Thick Helmet Decals Made in the USA Since 1976

Award Decals$18.854.8★148 rev

Newest

by launch date

Skull Helmet Stickers 200 Pcs Youth Football Helmet Stickers 1-1/8 Inches Vinyl Self Adhesive Helmet Award Decals for Football Baseball Hockey Softball Sport Event Rewards Supplies Black Print White

Funactu$7.0919 rev

1y ago

Avistand 70 pcs Sports Stickers Pack Sports Decals for Phone Bottle Helmet Skateboard Etc.Waterproof Self-Adhesive Decals.

Avistand$9.18185 rev

1y ago

Noveread Black on Clear Football Helmet Award Decals 200 Pcs Sledgehammer Reward Stickers for Players and Coaches 1 Inch Vinyl Sports Helmet Stickers 8 Sheets

Noveread$9.1147 rev

2y ago

Teling White 400 Pcs Sports Helmet Numbers Sticker 1.5 Inches Football Helmet Decals Baseball Vinyl Hockey Numbers Decals Self Adhesive Softball Number Stickers for Hockey Batting Lacrosse

Teling$10.9495 rev

3y ago

Custom Award Decals Upload Artwork Sticker Set (100 Decals) The Original Award Decals Premium 20mil Thick 1 Helmet Decals Made in The USA Since 1976

Award Decals$24.98102 rev

3y ago

What buyers say about football helmet stickers

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“And the quality of the decals are really good A++”

Size-Overall19%

“Size was perfect”

Adhesion/Stickiness17%

“They adhere very well”

Assembly/Installation7%

“Very easy to build”

Value For Money6%

“Quick and Fast delivery at great price”

Durability6%

“Durable stickers for helmet use”

Design-Overall4%

“Design was great”

Fun/Entertainment Experience4%

“Fun for kids”

Advertised Vs Actual Product4%

“As described”

Color4%

“colors are the right ones”

What buyers complain about

Color23%

“The color is a little duller than it should be”

Adhesion/Stickiness23%

“Poor adhesive”

Advertised Vs Actual Product18%

“wasn't nothing like the picture”

Material Quality9%

“These are not 100% vinyl”

Display Colors5%

“Colors are a bit of in certain dyes”

Durability5%

“often end up ripped in the process”

Size-Overall5%

“They are just bigger than an inch”

Top return reasons

Size-Overall43%

Color15%

Advertised Vs Actual Product13%

Adhesion/Stickiness8%

Display Colors4%

Quality-Overall4%

Print Quality3%

Material Quality2%

Thickness1%

Stain Resistance1%

Common questions

Is football helmet stickers profitable to sell on Amazon United States?: The niche generates $22K/yr across 48 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +29.2%. Flapen's verdict: Worth a look (51/100).
How competitive is the football helmet stickers niche?: 15 brands and 22 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 78% of demand.
What do buyers complain about in football helmet stickers?: Top complaints mined from reviews: Color, Adhesion/Stickiness, Advertised Vs Actual Product. The return rate is 1.1%.
When does demand for football helmet stickers peak?: Demand peaks in Aug–Sep–Oct; the busiest month runs 9.5× the quietest.
What does it cost to enter the football helmet stickers niche?: Listings span $3.36–$24.98; the average listing price is $14.35 (sweet spot $15–$100). The average incumbent carries 148 reviews — the moat a new listing must climb.