Football Helmet Costume

Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -19.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $147K a year.

Searches, last 12 months

58K

Growth, 90 days vs prior 90

-19.9%

Conversion, latest week

4.1%

Market size, estimated

$147Ka year

Peak month

December7.8× the quietest month

Top search term

chiefs helmet19K searches a year

Listings sell for $61.11 on average, from $7.67 to $305.93. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $61.11 that is $0 to $6K a year per listing.

Average price

$61.11inside the $15 to $100 sweet spot

Price range

$7.67–$305.93

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$6K

Returns

3.0%of orders · Amazon United States median 2.1%

61% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 13.0% of listings are out of stock. The average listing ranks #330 within Sports Souvenirs. It carries 1,703 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings

61%

Prime listings

78%

Out of stock, average day

13.0%

Average rank

#330in Sports Souvenirs

Average rating

4.71 starsAmazon United States average 4.42 stars

Average reviews

1,703per listing

Listings tracked

18

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

0Amazon's first-year sales bar

Average brand age

56 months