football helmet costume
Skip itSoft demand (-19.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$61.11avg listing price — sweet spot $15–$100
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Returns
Okay3.0%return rate — above 5% kills the launch gate
Review moat
Okay1,702.83avg incumbent reviews — the moat a new listing must climb
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Market size
Okay$147K$147K/yr · 58K searches
Price range
Okay$7.67–$305.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-19.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, football helmet costume is a $147K/yr Amazon United States market (58K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Feb–Oct–Nov–Dec. Verdict: Skip it — 36/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
football helmet costume market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $92K–$122K
- units × avg price
- Conversion rate
- 4.1%
- Avg BSR
- #330
- Page quality
- 0%
- Prime
- 78%
- Sponsored
- 61%
- Out of stock
- 13.0%
- Avg brand age
- 56 months
- Avg seller age
- 183 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
27
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
7%
- Riddell63%
- Bovulo7%
- WILSON7%
- DecoPac6%
- Franklin Sports6%
- Pegasus Sports4%
- Open — no brand owns it (3 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -19.9% search growth over the last 90 days.Peak months: Feb, Oct, Nov, Dec · busiest ÷ quietest = 7.8×
Top football helmet costume search terms
- chiefs helmet19K/yr
- kansas city chiefs helmet10K/yr
- chiefs mini helmet8K/yr
- kansas city chiefs cake decorations3K/yr
- kansas city chiefs mini helmet4K/yr
- chiefs cake topper3K/yr
- kansas city chiefs cake topper3K/yr
- kc chiefs helmet3K/yr
- chiefs football helmet3K/yr
- mini chiefs helmet2K/yr
Top football helmet costume products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Riddell Revolution Speed Mini Helmet - Kansas City Chiefs
Riddell$29.884.8★4,369 rev
Kansas City Chiefs NFL Riddell Speed Pocket PRO Micro/Pocket-Size/MINI Football Helmet
Riddell$7.674.6★334 rev
Riddell NFL Kansas City Chiefs Full Size Speed Replica Football Helmet
Riddell$144.584.6★1,331 rev
25pcs Football Cake Decorations with 1pcs Cake Topper 24pcs Cupcake Toppers for Football Birthday Party Supplies
Bovulo$9.985.0★6 rev
WILSON NFL Live Team Autograph Football-Kansas City Kansas City Chiefs
WILSON$34.864.7★535 rev
Newest
by launch date
Pegasus Sports NFL Kansas City Chiefs Mini Hover Helmet
Pegasus Sports$49.88697 rev
25pcs Football Cake Decorations with 1pcs Cake Topper 24pcs Cupcake Toppers for Football Birthday Party Supplies
Bovulo$9.986 rev
25pcs Kansas Cake Decorations with 24pcs Cupcake Toppers 1pcs Cake Topper for Kansas Birthday Party Supplies
Bahteliv$8.462 rev
SPEEDFLEX MID-Size Chiefs
Riddell$110.601 rev
NFL Kansas City Chiefs Cake Decoration Football Helmet Cake Topper Officially Licensed Product Of The NFL Ready To Use Birthday Cake Decoration
DecoPac$11.81125 rev
Trending
90-day click momentumWILSON NFL Live Team Autograph Football-Kansas City Kansas City Chiefs
WILSON$34.864.7★
25pcs Kansas Cake Decorations with 24pcs Cupcake Toppers 1pcs Cake Topper for Kansas Birthday Party Supplies
Bahteliv$8.465.0★
25pcs Football Cake Decorations with 1pcs Cake Topper 24pcs Cupcake Toppers for Football Birthday Party Supplies
Bovulo$9.985.0★
SPEEDFLEX MID-Size Chiefs
Riddell$110.605.0★
Riddell Kansas City Chiefs 2024 Slate Alternate Speed Mini Helmet - NFL Mini Helmets
Riddell$39.990.0★
What buyers say about football helmet costume
What buyers praise and complain about, mined from review topics.What buyers love
“It is very fun”
“Perfect fit and a fun little addition”
“Cute display”
“This is good quality”
“Perfect for Birthday”
“it was exactly what he wanted”
“Worked good”
“They are really sturdy”
“Super fun and great value for the money”
“the colors are vibrant”
What buyers complain about
“Not the most well made toy”
“the instructions were a little difficult for my 9 year old Grandson who can fix”
“The sizing is a lot bigger than i thought it would be”
“it doesnt rotate continuously”
“its pretty difficult”
“Not the quality expect red from transformers”
“broke quickly”
Top return reasons
Common questions
- Is football helmet costume profitable to sell on Amazon United States?
- The niche generates $147K/yr across 18 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -19.9%. Flapen's verdict: Skip it (36/100).
- How competitive is the football helmet costume niche?
- 9 brands and 27 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in football helmet costume?
- Top complaints mined from reviews: Quality-Overall, Instructions/User Manual/Troubleshooting, Size-Overall. The return rate is 3.0%.
- When does demand for football helmet costume peak?
- Demand peaks in Feb–Oct–Nov–Dec; the busiest month runs 7.8× the quietest.
- What does it cost to enter the football helmet costume niche?
- Listings span $7.67–$305.93; the average listing price is $61.11 (sweet spot $15–$100). The average incumbent carries 1,703 reviews — the moat a new listing must climb.