Football Helmet

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +34.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $707K a year.

Searches, last 12 months

1.7M

Growth, 90 days vs prior 90

+34.9%

Conversion, latest week

0.2%

Market size, estimated

$707Ka year

Peak month

October5.2× the quietest month

Top search term

football helmet598K searches a year

Listings sell for $171.06 on average, from $10.28 to $549.75. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $171.06 that is $17K to $43K a year per listing.

Average price

$171.06above the $15 to $100 sweet spot

Price range

$10.28–$549.75

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

$17K–$43K

Returns

6.1%of orders · Amazon United States median 2.1%

72% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #116 within Football. It carries 552 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

72%

Prime listings

88%

Out of stock, average day

3.4%

Average rank

#116in Football

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

552per listing

Listings tracked

32

7 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

5Amazon's first-year sales bar

Average brand age

44 months