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Football Hand Warmer Pouch

Fail

Demand is soft, at -70.5% this quarter, so Football Hand Warmer Pouch is a Fail.

Flapen Score
32
32 / 100
Ranks 7,441 of 8,101 Sports & Outdoors niches · −15 vs the category median of 47
Market size
$128K/yr262K searches / yr
90-day growth
-70.5%search demand this quarter
Competition
79%top-5 click share · 9 brands · 36 sellers

Flapen Score

Football Hand Warmer Pouch against its category

The dotted line is the Sports & Outdoors average. Past it, Football Hand Warmer Pouch is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Football Hand Warmer Pouch market on Amazon at a glance

Shoppers on Amazon United States searched for Football Hand Warmer Pouch 262K times last year and spent an estimated $128K. The top 5 brands take 87% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 262K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -70.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $128K a year.

Searches, last 12 months
262K
Growth, 90 days vs prior 90
-70.5%
Conversion, latest week
2.1%
Market size, estimated
$128Ka year
Peak month
October23.2× the quietest month
Top search term
football hand warmer82K searches a year

02 · Price

A sale here is worth $23.21.

Listings sell for $23.21 on average, from $13.18 to $34.44. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $23.21 that is $12K to $17K a year per listing.

Average price
$23.21inside the $15 to $100 sweet spot
Price range
$13.18–$34.44
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
$12K–$17K
Returns
5.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #235 within Safety & Survival. It carries 542 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
8.8%
Average rank
#235in Safety & Survival
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
542per listing
Listings tracked
12

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Football Hand Warmer Pouch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

9 falling

Sellers

36

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

9%

  • Brand 158%
  • Brand 29%
  • Brand 38%
  • Brand 46%
  • Brand 56%
  • Brand 64%
  • Open — no brand owns it (3 brands, 9%)

Demand

Football Hand Warmer Pouch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 23.2×

Search terms

Top Football Hand Warmer Pouch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • football hand warmer82K/yr
  • hand warmer football28K/yr
  • football hand warmer pouch50K/yr
  • hand warmers football14K/yr
  • baseball hand warmers4K/yr
  • youth football hand warmer8K/yr
  • football hand warmers6K/yr
  • qb hand warmer pouch5K/yr
  • quarterback hand warmer5K/yr
  • football handwarmer4K/yr

Reviews and returns

What reviews say buyers love and hate about Football Hand Warmer Pouch

We read the reviews and the return reasons for every product selling here.

43%of positive reviews mention “Warmth”
28%of negative reviews mention “Durability”
5.4%of orders come back
“speaks for the price broke after 2 times using”
A buyer, on “Durability”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Football Hand Warmer Pouch questions

Answered from the same tracked data.