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Football Coaching Accessories

Fail

Demand is soft, at -25.0% this quarter, so Football Coaching Accessories is a Fail.

Flapen Score
45
45 / 100
Ranks 4,637 of 8,101 Sports & Outdoors niches · −2 vs the category median of 47
Market size
$55K/yr56K searches / yr
90-day growth
-25.0%search demand this quarter
Competition
55%top-5 click share · 15 brands · 30 sellers

Flapen Score

Football Coaching Accessories against its category

The dotted line is the Sports & Outdoors average. Past it, Football Coaching Accessories is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Football Coaching Accessories market on Amazon at a glance

Shoppers on Amazon United States searched for Football Coaching Accessories 56K times last year and spent an estimated $55K. The top 5 brands take 75% of clicks. Demand peaks in Aug–Sep. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 6.3% of those searches ended in a purchase.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -25.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
-25.0%
Conversion, latest week
6.3%
Market size, estimated
$55Ka year
Peak month
August3.6× the quietest month
Top search term
football whiteboard8K searches a year

02 · Price

A sale here is worth $15.68.

Listings sell for $15.68 on average, from $7.53 to $36.92. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $15.68 that is $2K to $4K a year per listing.

Average price
$15.68inside the $15 to $100 sweet spot
Price range
$7.53–$36.92
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #65 within Coach & Referee Gear. It carries 1,341 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
3.0%
Average rank
#65in Coach & Referee Gear
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
1,341per listing
Listings tracked
20

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Football Coaching Accessories products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

30

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

55%

Top 20: 100%

Open market

20%

  • Brand 122%
  • Brand 221%
  • Brand 314%
  • Brand 413%
  • Brand 56%
  • Brand 65%

Demand

Football Coaching Accessories search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 3.6×

Search terms

Top Football Coaching Accessories search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • football whiteboard8K/yr
  • football clipboard8K/yr
  • football clipboard for coaches10K/yr
  • football dry erase board6K/yr
  • football board6K/yr
  • football dry erase board for coaches6K/yr
  • football white board for coaches6K/yr
  • football coach clipboard4K/yr
  • football white board2K/yr

Reviews and returns

What reviews say buyers love and hate about Football Coaching Accessories

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Size-Overall”
1.7%of orders come back
“It is large”
A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Football Coaching Accessories questions

Answered from the same tracked data.