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Football Cards

Pass

Football Cards scores 65 out of 100, a Pass. Shoppers spend an estimated $8.2M a year here, demand is soft, at -25.4% this quarter, and an estimated 0.7% of orders come back.

Flapen Score
65
65 / 100
Top 4% of 8,101 Sports & Outdoors niches · +18 vs the category median of 47
Market size
$8.2M/yr6.4M searches / yr
90-day growth
-25.4%search demand this quarter
Competition
28%top-5 click share · 13 brands · 384 sellers

Flapen Score

Football Cards against its category

The dotted line is the Sports & Outdoors average. Past it, Football Cards is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Football Cards market on Amazon at a glance

Shoppers on Amazon United States searched for Football Cards 6.4M times last year and spent an estimated $8.2M. The top 5 brands take 93% of clicks. Demand peaks in Nov–Dec. Flapen scores it 65 out of 100, a Pass.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 6.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -25.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8.2M a year.

Searches, last 12 months
6.4M
Growth, 90 days vs prior 90
-25.4%
Conversion, latest week
2.6%
Market size, estimated
$8.2Ma year
Peak month
December3.7× the quietest month
Top search term
football cards2.8M searches a year

02 · Price

A sale here is worth $50.20.

Listings sell for $50.20 on average, from $4.73 to $184.53. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 3,000 to 4,000 of them. At $50.20 that is $151K to $201K a year per listing.

Average price
$50.20inside the $15 to $100 sweet spot
Price range
$4.73–$184.53
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
200K–250K
Units per listing a year
3,000–4,000
Revenue per listing a year
$151K–$201K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #74 within Sports Souvenirs. It carries 449 reviews at 4.03 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
87%
Out of stock, average day
3.3%
Average rank
#74in Sports Souvenirs
Average rating
4.03 starsAmazon United States average 4.42 stars
Average reviews
449per listing
Listings tracked
69

04 · Newcomers

36 of last year's 39 launches cleared the first-year sales bar.

39 products launched here in the last 12 months. 36 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
39
Successful launches
36Amazon's first-year sales bar
Average brand age
34 months

Products

Top Football Cards products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

Brands

13 falling

Sellers

384

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

28%

Top 20: 62%

Open market

5%

  • Brand 143%
  • Brand 229%
  • Brand 316%
  • Brand 42%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (7 brands, 5%)

Demand

Football Cards search demand

Weekly searches over the year, seasonality beneath. Pick a range.

350K250KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.7×

Search terms

Top Football Cards search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • football cards2.8M/yr
  • sports cards1.1M/yr
  • trading cards656K/yr
  • nfl cards256K/yr
  • panini cards102K/yr
  • nfl trading cards151K/yr
  • panini football cards239K/yr
  • football trading cards164K/yr
  • sport cards83K/yr
  • football cards 202641K/yr

Reviews and returns

What reviews say buyers love and hate about Football Cards

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Collectibles”
38%of negative reviews mention “Value For Money”
0.7%of orders come back
“Overpriced”
A buyer, on “Value For Money”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Football Cards questions

Answered from the same tracked data.