Football Cards
PassFootball Cards scores 65 out of 100, a Pass. Shoppers spend an estimated $8.2M a year here, demand is soft, at -25.4% this quarter, and an estimated 0.7% of orders come back.
- Flapen Score
- 65 / 100Top 4% of 8,101 Sports & Outdoors niches · +18 vs the category median of 4765
- Market size
- $8.2M/yr6.4M searches / yr
- 90-day growth
- -25.4%search demand this quarter
- Competition
- 28%top-5 click share · 13 brands · 384 sellers
Flapen Score
Football Cards against its category
The dotted line is the Sports & Outdoors average. Past it, Football Cards is stronger. Inside it, weaker.
Market
The Football Cards market on Amazon at a glance
Shoppers on Amazon United States searched for Football Cards 6.4M times last year and spent an estimated $8.2M. The top 5 brands take 93% of clicks. Demand peaks in Nov–Dec. Flapen scores it 65 out of 100, a Pass.
01 · Demand
An estimated 2.6% of those searches ended in a purchase.
Shoppers searched for this 6.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -25.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8.2M a year.
- Searches, last 12 months
- 6.4M
- Growth, 90 days vs prior 90
- -25.4%
- Conversion, latest week
- 2.6%
- Market size, estimated
- $8.2Ma year
- Peak month
- December3.7× the quietest month
- Top search term
- football cards2.8M searches a year
02 · Price
A sale here is worth $50.20.
Listings sell for $50.20 on average, from $4.73 to $184.53. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 3,000 to 4,000 of them. At $50.20 that is $151K to $201K a year per listing.
- Average price
- $50.20inside the $15 to $100 sweet spot
- Price range
- $4.73–$184.53
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 200K–250K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- $151K–$201K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
57% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #74 within Sports Souvenirs. It carries 449 reviews at 4.03 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 57%
- Prime listings
- 87%
- Out of stock, average day
- 3.3%
- Average rank
- #74in Sports Souvenirs
- Average rating
- 4.03 starsAmazon United States average 4.42 stars
- Average reviews
- 449per listing
- Listings tracked
- 69
04 · Newcomers
36 of last year's 39 launches cleared the first-year sales bar.
39 products launched here in the last 12 months. 36 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 39
- Successful launches
- 36Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Football Cards products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
2025 Topps Signature Class Football - Factory Sealed - Value Box
- Price
- $30.21
- Rating
- 4.2/5
- Reviews
- 99
- Age
- 2mo ago

2025 Panini Rookies & Stars Football 6-Pack Hobby Blaster Trading Card Box (1 Autograph or Memorabilia Card Per Box)
- Price
- $50.74
- Rating
- 4.3/5
- Reviews
- 55
- Age
- 6mo ago

202526 Panini Score NFL Football Blaster Box Official Trading Cards Includes Rookie Cards Parallels & Inserts Sealed Retail Pack
- Price
- $28.57
- Rating
- 4.7/5
- Reviews
- 645
- Age
- 1y ago

100 Vintage Football Cards in Old Sealed Wax Packs - Perfect for New Collectors
- Price
- $16.55
- Rating
- 4.4/5
- Reviews
- 5,661
- Age
- 13y ago

2025 Panini Donruss Optic Football Retail Trading Card Box
- Price
- $90.20
- Rating
- 3.4/5
- Reviews
- 36
- Age
- 4mo ago
Trending
estimated 90-day click momentum
2025 Panini Select Football Blaster Box Trading Card Box (1 Silver Shock Parallel Per Box)(3 Red & Blue Prizm Shock Parallels Per Box)
- Price
- $40.19
- Rating
- 3.5/5
- Reviews
- 7
- Age
- 4mo ago

2025-26 Topps Hoops Basketball - Factory Sealed - Value Box
- Price
- $35.29
- Rating
- 4.4/5
- Reviews
- 147
- Age
- 2mo ago

2025 Topps Signature Class Football - Factory Sealed - Value Box
- Price
- $30.21
- Rating
- 4.2/5
- Reviews
- 99
- Age
- 2mo ago

2025 Topps Signature Class Football - Factory Sealed - Mega Box
- Price
- $65.19
- Rating
- 4.5/5
- Reviews
- 60
- Age
- 2mo ago

2025 Topps Chrome Football - Factory Sealed - Mega Box
- Price
- $75.09
- Rating
- 4.0/5
- Reviews
- 37
- Age
- 3mo ago
Newest
by launch date
2025 Topps Signature Class Football - Factory Sealed - Value Box
- Price
- $30.21
- Rating
- 4.2/5
- Reviews
- 99
- Age
- 2mo ago

2025 Topps Signature Class Football - Factory Sealed - Mega Box
- Price
- $65.19
- Rating
- 4.5/5
- Reviews
- 60
- Age
- 2mo ago

2025-26 Topps Hoops Basketball - Factory Sealed - Value Box
- Price
- $35.29
- Rating
- 4.4/5
- Reviews
- 147
- Age
- 2mo ago

2025 Topps Chrome Football - Factory Sealed - Mega Box
- Price
- $75.09
- Rating
- 4.0/5
- Reviews
- 37
- Age
- 3mo ago

2025 Topps Chrome Football - Factory Sealed - Value Box
- Price
- $41.72
- Rating
- 4.1/5
- Reviews
- 41
- Age
- 3mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 28% of clicks, no more. An open shelf where new products get seen.
Brands
13 falling
Sellers
384
Est. top-5 brand share
93%
Top 20: 100%
Est. top-5 click share
28%
Top 20: 62%
Open market
5%
- Panini43%
- Topps29%
- Generic16%
- High Cheese2%
- Monopoly2%
- StreetCards2%
- Open — no brand owns it (7 brands, 5%)
Demand
Football Cards search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.7×
Search terms
Top Football Cards search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- football cards2.8M/yr
- sports cards1.1M/yr
- trading cards656K/yr
- nfl cards256K/yr
- panini cards102K/yr
- nfl trading cards151K/yr
- panini football cards239K/yr
- football trading cards164K/yr
- sport cards83K/yr
- football cards 202641K/yr
Reviews and returns
What reviews say buyers love and hate about Football Cards
We read the reviews and the return reasons for every product selling here.
“Overpriced”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Football Cards questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









