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Football Board Games

Maybe

Products sell for $44.30 on average, inside the sweet spot. But demand is soft, at -32.1% this quarter, so Football Board Games is a Maybe.

Flapen Score
54
54 / 100
Top 25% of 8,101 Sports & Outdoors niches · +7 vs the category median of 47
Market size
$463K/yr638K searches / yr
90-day growth
-32.1%search demand this quarter
Competition
31%top-5 click share · 29 brands · 199 sellers

Flapen Score

Football Board Games against its category

The dotted line is the Sports & Outdoors average. Past it, Football Board Games is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Football Board Games market on Amazon at a glance

Shoppers on Amazon United States searched for Football Board Games 638K times last year and spent an estimated $463K. The top 5 brands take 66% of clicks. Demand peaks in Nov–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 638K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -32.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $463K a year.

Searches, last 12 months
638K
Growth, 90 days vs prior 90
-32.1%
Conversion, latest week
1.6%
Market size, estimated
$463Ka year
Peak month
December11.6× the quietest month
Top search term
lego football104K searches a year

02 · Price

A sale here is worth $44.30.

Listings sell for $44.30 on average, from $6.90 to $565.14. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $44.30 that is $4K to $11K a year per listing.

Average price
$44.30inside the $15 to $100 sweet spot
Price range
$6.90–$565.14
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$4K–$11K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 27.9% of listings are out of stock. The average listing ranks #1,505 within Toys & Game Room. It carries 585 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
27.9%
Average rank
#1,505in Toys & Game Room
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
585per listing
Listings tracked
52

04 · Newcomers

13 of last year's 21 launches cleared the first-year sales bar.

21 products launched here in the last 12 months. 13 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
21
Successful launches
13Amazon's first-year sales bar
Average brand age
36 months

Products

Top Football Board Games products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

Brands

29 flat

Sellers

199

Top-5 brand share

66%

Top 20: 94%

Top-5 click share

31%

Top 20: 71%

Open market

30%

  • Brand 126%
  • Brand 215%
  • Brand 311%
  • Brand 48%
  • Brand 56%
  • Brand 65%

Demand

Football Board Games search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 11.6×

Search terms

Top Football Board Games search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lego football104K/yr
  • football lego64K/yr
  • football lego sets42K/yr
  • football board game33K/yr
  • nfl lego sets31K/yr
  • football legos43K/yr
  • lego nfl118K/yr
  • lego football sets22K/yr
  • sports board games15K/yr
  • nfl lego40K/yr

Reviews and returns

What reviews say buyers love and hate about Football Board Games

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Fun/Entertainment Experience”
13%of negative reviews mention “Instructions/User Manual/Troubleshooting”
1.5%of orders come back
“Worst instructions ever”
A buyer, on “Instructions/User Manual/Troubleshooting”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Football Board Games questions

Answered from the same tracked data.