Is football action figures profitable to sell on Amazon United States?

The niche generates $277K/yr across 54 tracked products. 6 of 12 products launched in the last 360 days are still selling. 90-day search growth is -37.0%. Flapen's verdict: Skip it (48/100).

How competitive is the football action figures niche?

13 brands and 82 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 90% of demand.

What do buyers complain about in football action figures?

Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 1.6%.

When does demand for football action figures peak?

Demand peaks in Nov–Dec; the busiest month runs 8.4× the quietest.

What does it cost to enter the football action figures niche?

Listings span $7.30–$45.19; the average listing price is $27.96 (sweet spot $15–$100). The average incumbent carries 769 reviews — the moat a new listing must climb.

Football Action Figures

Skip it

Soft demand (-37.0% this quarter) — this niche doesn't clear our bar today.

Avg price

Incredible$27.96

avg listing price — sweet spot $15–$100

Returns

Great1.6%

return rate — above 5% kills the launch gate

Price range

Great$7.30–$45.19

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great38%

top-5 click share — an open shelf

Review moat

Good768.81

avg incumbent reviews — the moat a new listing must climb

Market size

Good$277K

$277K/yr · 570K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Brand share

Bad90%

top-5 brand share — brand-locked demand

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Growth

Bad-37.0%

90-day search growth — must beat 0% to launch

Signals Low Review Barrier

Is football action figures profitable on Amazon?

According to Flapen's Amazon United States niche tracking, football action figures is a $277K/yr Amazon United States market (570K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

football action figures market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 15K–20K; avg 250–500/product
Revenue / yr: $419K–$559K; units × avg price
Conversion rate: 1.7%
Avg BSR: #284
Page quality: 0%
Prime: 98%
Sponsored: 78%
Out of stock: 20.4%
Avg brand age: 39 months
Avg seller age: 147 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

13 rising

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

38%

Top 20: 72%

Open market

Party Animal40%
Teenymates35%
K Kaskey Kids7%
McFarlane Toys5%
Hasbro3%
Imports Dragon2%
Open — no brand owns it (7 brands, 8%)

football action figures demand & seasonality

Weekly Amazon search volume, last 104 weeks — -37.0% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 8.4×

Open Trend

Top football action figures search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

teenymates113K/yr -15.8%2.7% conv.
football action figures78K/yr -29.1%0.1% conv.
teenymates nfl90K/yr -71.0%3.3% conv.
nfl action figures41K/yr -31.8%0.1% conv.
teeny mates39K/yr -47.2%2.4% conv.
nfl teenymates25K/yr -39.0%1.3% conv.
football figures23K/yr -39.0%0.2% conv.
mcfarlane nfl18K/yr -24.7%0.0% conv.
mcfarlane sports figures11K/yr -6.3%0.1% conv.
football players action figures9K/yr -10.0%0.5% conv.

All search terms

Top football action figures products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Teenymates Party Animal 2026 NFL Series 14 Figures Team Colors One Size NFL Series 14-2026 Collectors Gift Set

Teenymates$40.414.7★75 rev

Teenymates Party Animal 2026 NFL Series 14 Figures Team Colors One Size NFL Series 14-2026 Locker Room Pack

Teenymates$16.314.8★47 rev

Party Animal MLB 2026 TeenyMates Figures Team Colors One Size (Teenymates MLB 2025 Box Set)

Party Animal$39.834.8★13 rev

Party Animal TeenyMates NFL Football Legends Action Figures Gift Set

Party Animal$36.914.7★31 rev

Party Animal TeenyMates Team USA Soccer 2026 Figures Team Colors One Size (US Soccer 2026 Box Set)

Party Animal$39.774.7★4 rev

Newest

by launch date

Party Animal TeenyMates NBA Basketball Legends Action Figures Gift Set

Party Animal$37.132 rev

5mo ago

Minahao Toy Storage Case Compatible with Teenymates Party Animal Mini Figures Set.Toys Display Bag with 2 Layers of Foam with Pre-Cut Grooves.Holds 116 Mini Figures & 5 x 7 Puzzle. (Black)

Minahao$29.9110 rev

6mo ago

TeenyMates NFL Football Action Figures Gift Set San Francisco 49ers

Party Animal$37.1358 rev

8mo ago

TeenyMates NFL Football Action Figures Gift Set Philadelphia Eagles

Party Animal$36.2858 rev

8mo ago

Teenymates Party Animal NFL 2025 Series 14 Collector Tin 7 Figures (Includes Robot Referee) 1 Inch Tall Team Colors

Teenymates$29.9519 rev

9mo ago

What reviews say buyers love and hate about football action figures

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“great quality ver fun almost complete my collection”

Collectibles14%

“Great for collecting”

Value For Money13%

“Good value”

Fun/Entertainment Experience12%

“It makes it more interactive”

Gifting Purpose7%

“a surprise gift”

Grip5%

“Easy to grip”

Size-Overall4%

“They are a great size”

Durability3%

“are fairly durable”

Design-Overall3%

“Good concept and solid build,”

Advertised Vs Actual Product2%

“Ballers as stated”

What buyers complain about

Size-Overall20%

“Very small”

Value For Money16%

“The price is kind of high for the items”

Quality-Overall6%

“Not as nice as I had thought it would be”

Design-Overall3%

“poor design”

Smell3%

“Bad smell”

Inflation/Deflation3%

“after a couple of months I had to buy a new one as it didnt keep inflated”

Hard Feel3%

“Hard to fine”

Certifications3%

Gifting Purpose3%

“It was a gift”

Advertised Vs Actual Product1%

“This is very deceiving”

Top return reasons

Size-Overall47%

Value For Money14%

Advertised Vs Actual Product8%

Defective Material/Parts6%

Grip4%

Quality-Overall3%