Football Action Figures

Shoppers searched for this 570K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -37.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $277K a year.

Searches, last 12 months

570K

Growth, 90 days vs prior 90

-37.0%

Conversion, latest week

1.7%

Market size, estimated

$277Ka year

Peak month

December8.4× the quietest month

Top search term

teenymates113K searches a year

Listings sell for $27.96 on average, from $7.30 to $45.19. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $27.96 that is $7K to $14K a year per listing.

Average price

$27.96inside the $15 to $100 sweet spot

Price range

$7.30–$45.19

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

$7K–$14K

Returns

1.6%of orders · Amazon United States median 2.1%

78% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 20.4% of listings are out of stock. The average listing ranks #284 within Toys & Game Room. It carries 769 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

98%

Out of stock, average day

20.4%

Average rank

#284in Toys & Game Room

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

769per listing

Listings tracked

54

12 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

12

Successful launches

6Amazon's first-year sales bar

Average brand age

39 months