football
Skip itSoft demand (-25.1% this quarter) — this niche doesn't clear our bar today.
Market size
Incredible$6.7M$6.7M/yr · 10.1M searches
Avg price
Great$19.34avg listing price — sweet spot $15–$100
Price range
Great$9.63–$31.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.2%return rate — above 5% kills the launch gate
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Review moat
Bad8,125.75avg incumbent reviews — the moat a new listing must climb
Brand share
Bad91%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-25.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, football is a $6.7M/yr Amazon United States market (10.1M searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
football market data
- Units sold / yr
- 200K–250K
- avg 10,000–12,500/product
- Revenue / yr
- $3.9M–$4.8M
- units × avg price
- Conversion rate
- 3.4%
- Avg BSR
- #48
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 39 months
- Avg seller age
- 145 days
Competition & brand share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
9 rising
Sellers
21
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
6%
- WILSON67%
- Franklin Sports8%
- CERBONNY6%
- The Dime Lab5%
- Venum4%
- Jasonwell3%
- Open — no brand owns it (3 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -25.1% search growth over the last 90 days.Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 9.0×
Top football search terms
- football6.9M/yr
- youth football320K/yr
- footballs233K/yr
- kids football211K/yr
- nfl football422K/yr
- mini football145K/yr
- footba386K/yr
- footbal255K/yr
- wilson football117K/yr
- foot ball82K/yr
Top football products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
WILSON NFL Super Grip Composite Football - Official Size Brown
WILSON$20.644.8★28,450 rev
Wilson NFL Super Grip Composite Football - Junior Size Brown
WILSON$19.724.8★28,450 rev
Wilson NCAA Composite Football - Official Size Brown 1
WILSON$19.574.7★3,168 rev
Wilson NCAA Composite Football - Youth Size Brown
WILSON$20.584.7★3,168 rev
Franklin Sports Youth Football - 1000 Junior Kids Football - Synthetic Leather Youth Junior Ball for Kids - Outdoor All-Weather Construction - Extra Grip - 1 Pack - Brown + White
Franklin Sports$14.574.6★9,837 rev
Newest
by launch date
Venum Lineup Junior Football
Venum$29.273 rev
Venum Lineup Official Football
Venum$29.663 rev
Jasonwell Pool Beach Water Football - Strong Grip Waterproof Football for All-Weather Play Pool Toys Beach Games Outdoor Sports Lake Toy Christmas Birthday Gifts for Kids Boys Teens Adults (BK No.3)
Jasonwell$15.52120 rev
NiuXTool PU Leather American Football with Pump Official/Youth Size
NiuXTool$15.8611 rev
ENDPASS Water Sports Footballs Non-Slip Football Outdoor Beach & Pool Party Games Perfect for Team Play Water Sports and Family Party Game
ENDPASS$14.5826 rev
Trending
90-day click momentumVenum Lineup Junior Football
Venum$29.275.0★
Venum Lineup Official Football
Venum$29.665.0★
ENDPASS Water Sports Footballs Non-Slip Football Outdoor Beach & Pool Party Games Perfect for Team Play Water Sports and Family Party Game
ENDPASS$14.584.6★
The Dime Lab Water Football - Waterproof Football for Pools Beaches & Lakes - Strong Grip Training Outdoor All-Weather Water Toys for All Ages - Black
The Dime Lab$31.834.3★
Jasonwell Pool Beach Water Football - Strong Grip Waterproof Football for All-Weather Play Pool Toys Beach Games Outdoor Sports Lake Toy Christmas Birthday Gifts for Kids Boys Teens Adults (BK No.3)
Jasonwell$15.524.7★
What buyers say about football
What buyers praise and complain about, mined from review topics.What buyers love
“This ball is top quality”
“Easy to grip”
“Good value”
“fits in the hand great”
“Very fun for the family”
“Very durable”
“Good value I love it, fully inflated”
“Works as advertised”
“Its soft and durable”
“Feels like real leather”
What buyers complain about
“Broken valve”
“Sent a half deflated ball”
“its slightly smaller than an official size”
“Went flat”
“Low quality strings”
“Air Leak”
“My 16 year old grandson who builds legos fast and in one day could not put this together and gave up”
“I'm not giving it 3 stars because it's low quality”
“It's hard to grip for younger players”
“kind of oddly shaped on the points”
Top return reasons
Common questions
- Is football profitable to sell on Amazon United States?
- The niche generates $6.7M/yr across 16 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -25.1%. Flapen's verdict: Skip it (46/100).
- How competitive is the football niche?
- 9 brands and 21 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in football?
- Top complaints mined from reviews: Durability, Inflation/Deflation, Size-Overall. The return rate is 2.2%.
- When does demand for football peak?
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 9.0× the quietest.
- What does it cost to enter the football niche?
- Listings span $9.63–$31.83; the average listing price is $19.34 (sweet spot $15–$100). The average incumbent carries 8,126 reviews — the moat a new listing must climb.