Football

Shoppers searched for this 10.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -25.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6.7M a year.

Searches, last 12 months

10.1M

Growth, 90 days vs prior 90

-25.1%

Conversion, latest week

3.4%

Market size, estimated

$6.7Ma year

Peak month

December9.0× the quietest month

Top search term

football6.9M searches a year

Listings sell for $19.34 on average, from $9.63 to $31.83. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 10,000 to 12,500 of them. At $19.34 that is $193K to $242K a year per listing.

Average price

$19.34inside the $15 to $100 sweet spot

Price range

$9.63–$31.83

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

200K–250K

Units per listing a year

10,000–12,500

Revenue per listing a year

$193K–$242K

Returns

2.2%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #48 within Sports Equipment. It carries 8,126 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#48in Sports Equipment

Average rating

4.68 starsAmazon United States average 4.42 stars

Average reviews

8,126per listing

Listings tracked

16

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

3Amazon's first-year sales bar

Average brand age

39 months