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Food Kit

Fail

Shoppers spend an estimated $0 a year here, so Food Kit is a Fail.

Flapen Score
34
34 / 100
Ranks 7,175 of 8,101 Sports & Outdoors niches · −13 vs the category median of 47
Market size
$0/yr7K searches / yr
90-day growth
-34.0%search demand this quarter
Competition
61%top-5 click share · 11 brands · 48 sellers

Flapen Score

Food Kit against its category

The dotted line is the Sports & Outdoors average. Past it, Food Kit is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Food Kit market on Amazon at a glance

Shoppers on Amazon United States searched for Food Kit 7K times last year and spent an estimated $0. The top 5 brands take 81% of clicks. Demand peaks in Jan–Feb–Oct. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 7K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -34.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
7K
Growth, 90 days vs prior 90
-34.0%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Peak month
October4.2× the quietest month
Top search term
72 hour food survival kit4K searches a year

02 · Price

A sale here is worth $60.12.

Listings sell for $60.12 on average, from $13.67 to $244.00. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $60.12 that is $0 to $6K a year per listing.

Average price
$60.12inside the $15 to $100 sweet spot
Price range
$13.67–$244.00
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #66 within Camp Kitchen. It carries 2,382 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
89%
Out of stock, average day
4.1%
Average rank
#66in Camp Kitchen
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
2,382per listing
Listings tracked
19

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
79 months

Products

Top Food Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

48

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

14%

  • Brand 134%
  • Brand 219%
  • Brand 312%
  • Brand 48%
  • Brand 58%
  • Brand 65%
  • Open — no brand owns it (5 brands, 14%)

Demand

Food Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct · busiest ÷ quietest = 4.2×

Reviews and returns

What reviews say buyers love and hate about Food Kit

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Nutritional Content”
0.2%of orders come back
“It's mostly a bucket of carbs with very little protein”
A buyer, on “Nutritional Content”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Food Kit questions

Answered from the same tracked data.