Is folding stove profitable to sell on Amazon United States?

The niche generates $104K/yr across 34 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -64.5%. Flapen's verdict: Skip it (43/100).

How competitive is the folding stove niche?

17 brands and 96 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 77% of demand.

What do buyers complain about in folding stove?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Heating. The return rate is 2.5%.

When does demand for folding stove peak?

Demand peaks in Jan–Oct; the busiest month runs 3.9× the quietest.

What does it cost to enter the folding stove niche?

Listings span $5.73–$81.82; the average listing price is $25.16 (sweet spot $15–$100). The average incumbent carries 2,108 reviews — the moat a new listing must climb.

folding stove

Skip it

Soft demand (-64.5% this quarter) — this niche doesn't clear our bar today.

Avg price

Incredible$25.16

avg listing price — sweet spot $15–$100

Price range

Great$5.73–$81.82

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Returns

Good2.5%

return rate — above 5% kills the launch gate

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,107.97

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

Market size

Okay$104K

$104K/yr · 161K searches

Growth

Bad-64.5%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, folding stove is a $104K/yr Amazon United States market (161K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Jan–Oct. Verdict: Skip it — 43/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

folding stove market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $75K–$101K; units × avg price
Conversion rate: 2.5%
Avg BSR: #213
Page quality: 0%
Prime: 94%
Sponsored: 56%
Out of stock: 14.2%
Avg brand age: 49 months
Avg seller age: 172 days

Competition & brand share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 falling

Sellers

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

45%

Top 20: 86%

Open market

18%

Esbit32%
Coghlan's23%
RecDec9%
Gas One7%
Sterno5%
Kuvik5%
Open — no brand owns it (11 brands, 18%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -64.5% search growth over the last 90 days.

Peak months: Jan, Oct · busiest ÷ quietest = 3.9×

Open Trend

Top folding stove search terms

esbit stove33K/yr -30.9%1.9% conv.
emergency stove39K/yr -78.3%1.1% conv.
survival stove19K/yr -51.2%0.8% conv.
esbit14K/yr -20.6%1.9% conv.
solid fuel stove10K/yr -36.3%2.1% conv.
emergency stove for indoor use13K/yr -82.2%1.0% conv.
candle stove11K/yr -73.2%0.2% conv.
emergency cooking stove7K/yr -76.5%1.7% conv.
emergency stove survival kit6K/yr -72.3%1.3% conv.
indoor camping stove5K/yr -82.9%0.7% conv.

All search terms

Top folding stove products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Coghlans Emergency Stove - Lightweight Portable Camping Stove for Backpacking Survival and Outdoor Cooking - Foldable Design with 24 Fuel Tablets Included (Compact for Travel and Storage)

Coghlan's$9.464.5★2,302 rev

RecDec 2 Pack Solid Fuel Stove Portable Compact Mini Foldable Solid Alcohol Spirit Wax Tablets Stand Burner for Camping Outdoor Backpacking Hiking Trekking Survival Picnic

RecDec$8.814.3★62 rev

Coghlans Portable Folding Camp Stove Compact Lightweight Steel Cooking Stove for Camping Backpacking Hiking or Emergency Use Uses Canned Heat or Fuel Tablets Black

Coghlan's$15.344.5★5,724 rev

Esbit Ultralight Folding Pocket Stove with Six 14g Solid Fuel Tablets

Esbit$13.014.6★3,033 rev

Esbit CS585HA 3-Piece Lightweight Camping Cook Set for Use with Solid Fuel Tablets Grey 585ml

Esbit$38.774.7★2,314 rev

Newest

by launch date

Zarkind Survival Stove for Camping Cooking Portable Wood Burning Stove Stable Stainless Steel Foldable Camp Stove Emergency Outdoor Cooking Stove No Gas Required Compact Bushcraft Stove

Zarkind$20.7117 rev

5mo ago

FRAINEL Mini Pocket Stove Foldable German Style Emergency Furnace Lightweight Portable Camp Stove for Backpacking Snow Camping Survival Outdoor Cooking | Adventure Season Picks

FRAINEL$11.2316 rev

9mo ago

Sterno Emergency Preparedness Kit Portable Stove Liquid Wax Candles Tealights Supplies for Indoor & Outdoor Cooking & Lighting for Power Outages Camping & Disasters

Sterno$28.0038 rev

10mo ago

RecDec 2 Pack Solid Fuel Stove Portable Compact Mini Foldable Solid Alcohol Spirit Wax Tablets Stand Burner for Camping Outdoor Backpacking Hiking Trekking Survival Picnic

RecDec$8.8162 rev

1y ago

Kuvik Micro Titanium Solid Fuel Stove - Ultralight and Compact Stove

Kuvik$16.8843 rev

4y ago

What buyers say about folding stove

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall14%

“Great quality and compact”

Value For Money11%

“Good Value”

Ease Of Use9%

“the carry case is convenient”

Assembly/Installation6%

“Easy to put together”

Advertised Vs Actual Product6%

“Works as advertised”

Weight Light6%

“Great lightweight stove”

Grilling4%

“Great Portable Grill”

Burner Issues4%

“Best dual burner camp stove ever”

Compactness4%

“Compact and easy to use”

Portability4%

“It is portable”

What buyers complain about

Size-Overall11%

“It is a very loose fit”

Quality-Overall9%

“Piece of garbage”

Heating8%

“The heat output was poor”

Burner Issues4%

“the whole burner actually melted”

Strength4%

“Very flimsy”

Ignition4%

“Ignition does not work”

Durability3%

“Didnt last”

Assembly/Installation3%

“Assembly is persnickety”

Functionality-Overall3%

“Doesnt work”

Leak-Proof2%

“The stove also caused the fuel canisters to leak when removed”

Top return reasons

Size-Overall26%

Value For Money12%

Functionality-Overall10%

Advertised Vs Actual Product8%

Defective Material/Parts6%

Heating5%

Quality-Overall4%