Is folding stool chair profitable to sell on Amazon United States?

The niche generates $80K/yr across 64 tracked products. 12 of 20 products launched in the last 360 days are still selling. 90-day search growth is +3.4%. Flapen's verdict: Worth a look (53/100).

How competitive is the folding stool chair niche?

40 brands and 52 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 43% of demand.

What do buyers complain about in folding stool chair?

Top complaints mined from reviews: Durability, Size-Overall, Strength. The return rate is 3.3%.

When does demand for folding stool chair peak?

Demand is steady year-round — the busiest month runs 1.6× the quietest.

What does it cost to enter the folding stool chair niche?

Listings span $10.05–$90.38; the average listing price is $31.70 (sweet spot $15–$100). The average incumbent carries 4,092 reviews — the moat a new listing must climb.

folding stool chair

Worth a look

Shows a sweet-spot price point ($31.70 avg), but a small market ($80K/yr) keeps it on the watch list.

Avg price

Incredible$31.70

avg listing price — sweet spot $15–$100

Brand share

Great43%

top-5 brand share — no brand owns this niche

Price range

Great$10.05–$90.38

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great35%

top-5 click share — an open shelf

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Returns

Okay3.3%

return rate — above 5% kills the launch gate

Growth

Okay+3.4%

90-day search growth — must beat 0% to launch

Conversion

Bad2.0%

search→purchase rate — share of searches ending in a sale

Review moat

Bad4,091.98

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$80K

$80K/yr · 129K searches

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, folding stool chair is a $80K/yr Amazon United States market (129K searches/yr). The top 5 brands hold 43% of demand. Verdict: Worth a look — 53/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

folding stool chair market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: $79K–$95K; units × avg price
Conversion rate: 2.0%
Avg BSR: #38
Page quality: 0%
Prime: 92%
Sponsored: 97%
Out of stock: 2.9%
Avg brand age: 35 months
Avg seller age: 187 days

Competition & brand share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

Brands

40 rising

Sellers

Top-5 brand share

43%

Top 20: 86%

Top-5 click share

35%

Top 20: 70%

Open market

52%

Lavish Home14%
TAVR Furniture8%
Wee's Beyond8%
COOZMENT6%
neotidy6%
NUMANU5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +3.4% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.6×

Open Trend

Top folding stool chair search terms

foldable stool chair30K/yr +38.7%1.4% conv.
folding stool chair46K/yr -30.4%1.1% conv.
heavy duty folding stool12K/yr +16.4%1.2% conv.
padded folding stool6K/yr +32.2%1.3% conv.
foldable stool with cushion7K/yr -16.6%0.8% conv.
folding stool with cushion5K/yr -18.7%1.5% conv.
18 inch folding stool4K/yr +21.5%2.7% conv.
folding chair stool5K/yr +5.3%1.3% conv.
black folding stool4K/yr -16.1%3.1% conv.
folding stool seat5K/yr +44.3%1.3% conv.

All search terms

Top folding stool chair products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Portable Folding Chair with Handle Heavy Duty Round Fold Stool Chair

TAVR Furniture$31.574.6★2,794 rev

Wees Beyond Cushioned Padded Folding Stool

Wee's Beyond$38.964.2★5,555 rev

Lavish Home Folding Stool with Padded Backless Seat Black 24 Inch

Lavish Home$34.994.2★9,284 rev

Folding Stool - Backless 18-Inch Stool with 225lb Capacity for Kitchen or Rec Room - Portable Indoor Counter Bar Stools by Lavish Home (Black)

Lavish Home$25.414.5★10,519 rev

neotidy Foldable Stool Chair 17.7 Tall Folding Seat for Adults up to 400 lb Heavy-Duty Plastic Foldable Stool for Sitting Portable Compact Folding Chair for Home Outdoor Camping Black

neotidy$22.244.5★140 rev

Newest

by launch date

Yoosure 16 Extra Tall Portable Folding Stool for Adults X-Large Collapsible Camping Chair with 3 Storage Pockets Heavy Duty Travel Seat for Fishing Hiking Gardening

Yoosure$26.36184 rev

5mo ago

24 Inch Folding Stool Chair Black Foldable Stool for Adults Portable Lightweight Collapsible Bar Stool with Padded Seat Compact Fold Up Stool for Parties Weddings Indoor Outdoor Use

Generic$23.8714 rev

5mo ago

neotidy Foldable Stool Chair 17.7 Tall Folding Seat for Adults up to 400 lb Heavy-Duty Plastic Foldable Stool for Sitting Portable Compact Folding Chair for Home Outdoor Camping Black

neotidy$22.24140 rev

6mo ago

IWDOO Folding Stool 18 Inch Foldable Stool with Handle & Steel Frame Pack of 2 Folding Bar Stools 440lbs Sturdy Foldable Lightweight Metal Chair for Camping Indoor and Outdoor Black

IWDOO$21.1980 rev

11mo ago

Amazon Basics Portable Camping Stool Collapsible Lightweight for Hiking Hunting Fishing Black

Amazon Basics$19.57217 rev

1y ago

What buyers say about folding stool chair

What buyers praise and complain about, mined from review topics.

What buyers love

Strength19%

“Feels sturdy”

Ease Of Use11%

“Convenient and easy”

Quality-Overall8%

“AWESOME QUALITY”

Weight Light7%

“Lightweight and easy to use”

Portability7%

“Nice and portable”

Comfort-Overall5%

“Comfortable and sturdy”

Value For Money4%

“Excellent value for money”

Advertised Vs Actual Product4%

“Exactly as pictured”

Cushion4%

“The seat is cushioned”

Durability3%

“Very durable”

What buyers complain about

Durability21%

“Breaks easily”

Size-Overall10%

“Too short”

Strength8%

“NOT sturdy”

Ease Of Use7%

“Difficult to open”

Quality-Overall7%

“The quality is very low”

Height3%

“Not super tall”

Cushion2%

“No cushion”

Comfort-Overall2%

“not comfortable seating however”

Value For Money2%

“Maybe a little pricey”

Weight Heavy2%

“quite bulky and heavy”

Top return reasons

Size-Overall25%

Height12%

Weight Heavy9%

Strength6%

Ease Of Use6%

Advertised Vs Actual Product5%