Folding Shovel

Shoppers searched for this 747K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -21.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.0M a year.

Searches, last 12 months

747K

Growth, 90 days vs prior 90

-21.8%

Conversion, latest week

4.3%

Market size, estimated

$1.0Ma year

Peak month

February1.6× the quietest month

Top search term

camping shovel120K searches a year

Listings sell for $32.15 on average, from $7.56 to $121.11. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At $32.15 that is $24K to $32K a year per listing.

Average price

$32.15inside the $15 to $100 sweet spot

Price range

$7.56–$121.11

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

750–1,000

Revenue per listing a year

$24K–$32K

Returns

2.3%of orders · Amazon United States median 2.1%

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #20 within Knives & Tools. It carries 2,312 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

100%

Out of stock, average day

4.7%

Average rank

#20in Knives & Tools

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

2,312per listing

Listings tracked

29

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

52 months