Folding Mat
FailShoppers spend an estimated $46K a year here, so Folding Mat is a Fail.
- Flapen Score
- 47 / 100Ranks 4,037 of 8,101 Sports & Outdoors niches · on the category median47
- Market size
- $46K/yr82K searches / yr
- 90-day growth
- +9.0%search demand this quarter
- Competition
- 35%top-5 click share · 27 brands · 34 sellers
Flapen Score
Folding Mat against its category
The dotted line is the Sports & Outdoors average. Past it, Folding Mat is stronger. Inside it, weaker.
Market
The Folding Mat market on Amazon at a glance
Shoppers on Amazon United States searched for Folding Mat 82K times last year and spent an estimated $46K. The top 5 brands take 58% of clicks. Demand peaks in Jan–Aug–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 1.1% of those searches ended in a purchase.
Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $46K a year.
- Searches, last 12 months
- 82K
- Growth, 90 days vs prior 90
- +9.0%
- Conversion, latest week
- 1.1%
- Market size, estimated
- $46Ka year
- Peak month
- December2.2× the quietest month
- Top search term
- folding gym mat21K searches a year
02 · Price
A sale here is worth $53.94.
Listings sell for $53.94 on average, from $21.39 to $102.05. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $53.94 that is $0 to $5K a year per listing.
- Average price
- $53.94inside the $15 to $100 sweet spot
- Price range
- $21.39–$102.05
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$5K
- Returns
- 2.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
95% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #42 within Other Sports. It carries 4,628 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 71%
- Out of stock, average day
- 3.9%
- Average rank
- #42in Other Sports
- Average rating
- 4.59 starsAmazon United States average 4.42 stars
- Average reviews
- 4,628per listing
- Listings tracked
- 41
04 · Newcomers
6 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Folding Mat products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
CAP Barbell Folding Exercise Mat Durable Anti-Tear Thick Padding for Fitness Aerobics Gymnastics & Home Workouts. 72L x 24W x 2Thick. BLACK
- Price
- $32.49
- Rating
- 4.7/5
- Reviews
- 2,481
- Age
- 1y ago

BalanceFrom All Purpose 4x10x2 Extra Thick High Density Anti Tear Gymnastics Gym Folding Exercise Aerobics Mats (Blue)
- Price
- $98.75
- Rating
- 4.7/5
- Reviews
- 12,595
- Age
- 9y ago

Feetlu Foldable Yoga Exercise Mat 6mm/8mm/10mm/12mm Thickness 72 x 24 Inch - Lightweight Anti-Slip and Easy to Store for Yoga Pilates Home Workouts and Floor Exercises (Teal/Orange 6mm)
- Price
- $42.99
- Rating
- 4.6/5
- Reviews
- 1,303
- Age
- 5y ago

RitFit Upgraded Folding Exercise Mat 2 Inch Thick Gymnastics Mat
- Price
- $68.87
- Rating
- 4.7/5
- Reviews
- 1,923
- Age
- 9y ago

CAP Barbell Folding Exercise Mat Durable Anti-Tear Thick Padding for Fitness Aerobics Gymnastics & Home Workouts. 72L x 24W x 2Thick. BLUE
- Price
- $32.23
- Rating
- 4.7/5
- Reviews
- 2,481
- Age
- 2y ago
Trending
estimated 90-day click momentum
Fitvids Gymnastics Mat 4x8x2 Thick Folding Home Gym Exercise Mat with Tear-Resistant PU Leather and Handles Workout Mat for Yoga Pilates Tumbling Stretching MMA Core Workouts Wrestling
- Price
- $72.42
- Rating
- 4.6/5
- Reviews
- 546
- Age
- 2mo ago

Haulcove 18pcs Puzzle Exercise Mat 12.6x12.6x0.4 18sqft EVA Interlocking Foam Floor Tiles Protective Water-Resistant Flooring for Home Gym & Workout Equipment Black
- Price
- $22.50
- Rating
- 4.4/5
- Reviews
- 833
- Age
- 5mo ago

Gymnastics Mats Foldable Tumbling Mats Portable Gymnastics Exercise Mat Thick Gymnastics Tumbling Mats Pad Home Exercise Panel Mat With Carrying Handles(3 Folding 2FT L 6FT W Black)
- Price
- $30.37
- Rating
- 4.6/5
- Reviews
- 203
- Age
- 1y ago

Stakt The Original Foldable Yoga Mat Premium Foldable Exercise & Workout Mat with Non-Slip Surface Lightweight Portable for Studio or Home Use As Seen on Shark Tank - Iron
- Price
- $83.79
- Rating
- 4.2/5
- Reviews
- 279
- Age
- 2y ago

Feetlu Foldable Large Yoga Mat Extra Space 72L x 48W (183 x 122 cm) 6mm & 8mm Thick Workout Mat for Home Gym and Travel - Anti-Slip Folding Exercise Mat for Yoga & Pilates - Black 6mm
- Price
- $73.82
- Rating
- 4.5/5
- Reviews
- 93
- Age
- 2y ago
Newest
by launch date
Fitvids Gymnastics Mat 4x8x2 Thick Folding Home Gym Exercise Mat with Tear-Resistant PU Leather and Handles Workout Mat for Yoga Pilates Tumbling Stretching MMA Core Workouts Wrestling
- Price
- $72.42
- Rating
- 4.6/5
- Reviews
- 546
- Age
- 2mo ago

Haulcove 18pcs Puzzle Exercise Mat 12.6x12.6x0.4 18sqft EVA Interlocking Foam Floor Tiles Protective Water-Resistant Flooring for Home Gym & Workout Equipment Black
- Price
- $22.50
- Rating
- 4.4/5
- Reviews
- 833
- Age
- 5mo ago

3 Inch Thick Yoga Mat 72 * 32 * 3 inch Extra Thick Exercise Mats Non-Slip Workout Mat for Pilates Fitness Gym Stretching (Grey)
- Price
- $72.96
- Rating
- 4.4/5
- Reviews
- 58
- Age
- 8mo ago

CAP Barbell Folding Exercise Mat Durable Anti-Tear Thick Padding for Fitness Aerobics Gymnastics & Home Workouts. 72L x 24W x 2Thick. BLACK
- Price
- $32.49
- Rating
- 4.7/5
- Reviews
- 2,481
- Age
- 1y ago

Fitvids Folding Exercise Gymnastics Mat 4x8x2 Gym Workout Mat with Carrying Handles High-Density Portable Fitness Aerobics for Home Yoga Pilates Tumbling MMA Core Training Multiple Colors
- Price
- $75.76
- Rating
- 4.7/5
- Reviews
- 649
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 35% of clicks, no more. An open shelf where new products get seen.
Brands
27 falling
Sellers
34
Est. top-5 brand share
58%
Top 20: 95%
Est. top-5 click share
35%
Top 20: 80%
Open market
37%
- BalanceFrom21%
- CAP19%
- XVISHX7%
- Feetlu7%
- RitFit5%
- CRAURU5%
Demand
Folding Mat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Aug, Dec · busiest ÷ quietest = 2.2×
Search terms
Top Folding Mat search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- folding gym mat21K/yr
- foldable floor mat13K/yr
- trifold mat12K/yr
- foldable foam mat7K/yr
- folding floor mat6K/yr
- tri fold mat6K/yr
- folding mats4K/yr
- folding foam mat4K/yr
- folding pad3K/yr
- trifold exercise mat3K/yr
Reviews and returns
What reviews say buyers love and hate about Folding Mat
We read the reviews and the return reasons for every product selling here.
“Very small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Folding Mat questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









