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Folding Exercise Bike

Fail

Buyers convert on only 1.0% of searches, so Folding Exercise Bike is a Fail.

Flapen Score
48
48 / 100
Top 46% of 8,101 Sports & Outdoors niches · +1 vs the category median of 47
Market size
$452K/yr323K searches / yr
90-day growth
-8.0%search demand this quarter
Competition
54%top-5 click share · 15 brands · 25 sellers

Flapen Score

Folding Exercise Bike against its category

The dotted line is the Sports & Outdoors average. Past it, Folding Exercise Bike is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Folding Exercise Bike market on Amazon at a glance

Shoppers on Amazon United States searched for Folding Exercise Bike 323K times last year and spent an estimated $452K. The top 5 brands take 65% of clicks. Demand peaks in Jan. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 323K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $452K a year.

Searches, last 12 months
323K
Growth, 90 days vs prior 90
-8.0%
Conversion, latest week
1.0%
Market size, estimated
$452Ka year
Peak month
January1.5× the quietest month
Top search term
foldable exercise bike81K searches a year

02 · Price

A sale here is worth $138.33.

Listings sell for $138.33 on average, from $33.02 to $267.76. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $138.33 that is $14K to $35K a year per listing.

Average price
$138.33above the $15 to $100 sweet spot
Price range
$33.02–$267.76
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$14K–$35K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 62% ship with Prime. On an average day, 22.1% of listings are out of stock. The average listing ranks #49 within Cardio Training. It carries 4,141 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
62%
Out of stock, average day
22.1%
Average rank
#49in Cardio Training
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
4,141per listing
Listings tracked
29

04 · Newcomers

8 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
8Amazon's first-year sales bar
Average brand age
37 months

Products

Top Folding Exercise Bike products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

25

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

54%

Top 20: 91%

Open market

30%

  • Brand 118%
  • Brand 212%
  • Brand 312%
  • Brand 412%
  • Brand 510%
  • Brand 65%

Demand

Folding Exercise Bike search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.5×

Search terms

Top Folding Exercise Bike search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • foldable exercise bike81K/yr
  • folding exercise bike72K/yr
  • exercise bike foldable34K/yr
  • foldable stationary bike27K/yr
  • compact exercise bike18K/yr
  • slim cycle exercise bike12K/yr
  • folding stationary bike11K/yr
  • stationary bike foldable7K/yr
  • slim cycle8K/yr
  • foldable stationary bikes for home6K/yr

Reviews and returns

What reviews say buyers love and hate about Folding Exercise Bike

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Value For Money”
10%of negative reviews mention “Assembly/Installation”
1.4%of orders come back
“Hard to Assemble”
A buyer, on “Assembly/Installation”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Folding Exercise Bike questions

Answered from the same tracked data.