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Folding Bike Lock

Maybe

Products sell for $63.29 on average, inside the sweet spot. But an estimated 6.0% of orders come back, so Folding Bike Lock is a Maybe.

Flapen Score
57
57 / 100
Top 17% of 8,101 Sports & Outdoors niches · +10 vs the category median of 47
Market size
$382K/yr144K searches / yr
90-day growth
+83.0%search demand this quarter
Competition
52%top-5 click share · 14 brands · 30 sellers

Flapen Score

Folding Bike Lock against its category

The dotted line is the Sports & Outdoors average. Past it, Folding Bike Lock is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Folding Bike Lock market on Amazon at a glance

Shoppers on Amazon United States searched for Folding Bike Lock 144K times last year and spent an estimated $382K. The top 5 brands take 80% of clicks. Demand peaks in Jun–Jul–Aug–Sep. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 144K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +83.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $382K a year.

Searches, last 12 months
144K
Growth, 90 days vs prior 90
+83.0%
Conversion, latest week
4.2%
Market size, estimated
$382Ka year
Peak month
September3.5× the quietest month
Top search term
folding bike lock47K searches a year

02 · Price

A sale here is worth $63.29.

Listings sell for $63.29 on average, from $13.05 to $154.23. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $63.29 that is $6K to $16K a year per listing.

Average price
$63.29inside the $15 to $100 sweet spot
Price range
$13.05–$154.23
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$6K–$16K
Returns
6.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #70 within Accessories. It carries 902 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
6.3%
Average rank
#70in Accessories
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
902per listing
Listings tracked
26

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
50 months

Products

Top Folding Bike Lock products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

30

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

52%

Top 20: 92%

Open market

16%

  • Brand 146%
  • Brand 213%
  • Brand 312%
  • Brand 45%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (8 brands, 16%)

Demand

Folding Bike Lock search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug, Sep · busiest ÷ quietest = 3.5×

Search terms

Top Folding Bike Lock search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • folding bike lock47K/yr
  • folding bike locks7K/yr
  • foldylock13K/yr
  • foldylock forever6K/yr
  • seatylock7K/yr
  • foldable bike lock8K/yr
  • folding lock9K/yr
  • folding bike lock portable6K/yr
  • bike lock folding6K/yr
  • kryptonite evolution 790 folding lock2K/yr

Reviews and returns

What reviews say buyers love and hate about Folding Bike Lock

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Strength”
16%of negative reviews mention “Weight Heavy”
6.0%of orders come back
“pretty heavy”
A buyer, on “Weight Heavy”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Folding Bike Lock questions

Answered from the same tracked data.