folding bench
Skip itA concentrated shelf (top 5 take 78% of clicks) — this niche doesn't clear our bar today.
Price range
Incredible$40.15–$98.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$61.95avg listing price — sweet spot $15–$100
Returns
Great1.6%return rate — above 6% kills the launch gate
Market size
Good$457K$457K/yr · 467K searches
Growth
Okay+19.0%90-day search growth — must beat 0% to launch
Review moat
Okay1,849avg incumbent reviews — the moat a new listing must climb
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Competition
Bad78%top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, folding bench is a $457K/yr Amazon United States market (467K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Sep. Verdict: Skip it — 46/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
folding bench market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- $620K–$774K
- units × avg price
- Launch success
- —
- 2 of 2 new (360d)
- Conversion rate
- 1.6%
- Avg BSR
- #23
- Page quality
- 0%
- Prime
- 64%
- Sponsored
- 91%
- Out of stock
- 0.0%
- Avg brand age
- 41 months
- Avg seller age
- 178 days
Competition & brand share
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 falling
Sellers
37
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
8%
- YOLEO52%
- VINGLI15%
- Amazon Basics9%
- HEMERIS6%
- VEVOR5%
- Garvee5%
- Open — no brand owns it (2 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +19.0% search growth over the last 90 days.Peak months: Sep · busiest ÷ quietest = 2.1×
Top folding bench search terms
- folding bench129K/yr
- foldable bench87K/yr
- plastic bench31K/yr
- portable bench33K/yr
- folding bench seat33K/yr
- soccer benches for team22K/yr
- lifetime bench13K/yr
- team bench17K/yr
- folding benches13K/yr
- collapsible bench14K/yr
Top folding bench products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
YOLEO Adjustable Weight Bench for Home Gym ASTM-Certified 827LBS 98% Pre-Assembled Foldable Gym Bench with 84 Positions Incline Decline Flat Wider Seat
YOLEO$77.804.6★8,924 rev
VINGLI 6 feet Plastic Folding Bench Portable in/Outdoor Picnic Party Camping Dining Seat Garden Soccer Multipurpose Entertaining Activities Smooth HDPE Tabletop (2 White 6ft)
VINGLI$71.614.6★1,181 rev
HEMERIS Foldable Flat Bench 43 Inch 2.4 Inch Thick Pad Adjustable Weight Bench 660 LBS Workout Bench Press Exercise Equipment for Home Gym Strength Weight Training(Black)
HEMERIS$98.954.7★21 rev
VEVOR Plastic Folding Bench 6ft Portable Folding Bench Smooth High Density Polyethylene Waterproof Outdoor Bench Picnic Camping Table with Handle for Garden Soccer Playtime White (2 Pack)
VEVOR$65.644.4★149 rev
Garvee 6FT Folding Bench 2 Pack Plastic Portable Folding Bench Seat with Carry Handle & Lock for in/Outdoor Activities Picnic Soccer Caming Dining Seat White
Garvee$67.244.9★46 rev
Newest
by launch dateGarvee 6FT Folding Bench 2 Pack Plastic Portable Folding Bench Seat with Carry Handle & Lock for in/Outdoor Activities Picnic Soccer Caming Dining Seat White
Garvee$67.2446 rev
HEMERIS Foldable Flat Bench 43 Inch 2.4 Inch Thick Pad Adjustable Weight Bench 660 LBS Workout Bench Press Exercise Equipment for Home Gym Strength Weight Training(Black)
HEMERIS$98.9521 rev
Amazon Basics 6ft Foldable Bench for Indoor & Outdoor Use with Carrying Handle White
Amazon Basics$47.17128 rev
Amazon Basics 6ft Folding Bench for Indoor & Outdoor Use with Carrying Handle Black
Amazon Basics$45.41128 rev
VEVOR Plastic Folding Bench 6ft Portable Folding Bench Smooth High Density Polyethylene Waterproof Outdoor Bench Picnic Camping Table with Handle for Garden Soccer Playtime White (2 Pack)
VEVOR$65.64149 rev
Trending
90-day click momentum
VINGLI 4 feet Plastic Folding Bench Portable in/Outdoor Picnic Party Camping Dining Seat Garden Soccer Multipurpose Entertaining Activities Smooth HDPE Tabletop (2 White 4ft)
VINGLI$55.574.6★
YOLEO Adjustable Weight Bench for Home Gym ASTM-Certified 827LBS 98% Pre-Assembled Foldable Gym Bench with 84 Positions Incline Decline Flat Wider Seat
YOLEO$77.804.6★
Garvee 6FT Folding Bench 2 Pack Plastic Portable Folding Bench Seat with Carry Handle & Lock for in/Outdoor Activities Picnic Soccer Caming Dining Seat White
Garvee$67.244.9★
HEMERIS Foldable Flat Bench 43 Inch 2.4 Inch Thick Pad Adjustable Weight Bench 660 LBS Workout Bench Press Exercise Equipment for Home Gym Strength Weight Training(Black)
HEMERIS$98.954.7★
VEVOR Plastic Folding Bench 6ft Portable Folding Bench Smooth High Density Polyethylene Waterproof Outdoor Bench Picnic Camping Table with Handle for Garden Soccer Playtime White (2 Pack)
VEVOR$65.644.4★
What buyers say about folding bench
What buyers praise and complain about, mined from review topics.What buyers love
“The build quality is impressive”
“Worth it”
“Very easy to adjust for different exercises”
“As advertised”
“Easy to Use”
“Easy to adjust”
“Perfect size”
“Its nice and light and easy to move around,”
“it is holding up well”
“It is really sturdy and stable”
What buyers complain about
“Really big”
“This is the weakest”
“Cheaply made”
“Mine has some wobble”
“Broken”
“Could not assemble”
“the padding is flimsy”
“The middle does tend bend a little bit when setting up to perform certain exercises”
“overall nice bench just a little uncomfortable”
“we couldnt use”
Top return reasons
Common questions
- Is folding bench profitable to sell on Amazon United States?
- The niche generates $457K/yr across 11 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +19.0%. Flapen's verdict: Skip it (46/100).
- How competitive is the folding bench niche?
- 8 brands and 37 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in folding bench?
- Top complaints mined from reviews: Size-Overall, Strength, Quality-Overall. The return rate is 1.6%.
- When does demand for folding bench peak?
- Demand peaks in Sep; the busiest month runs 2.1× the quietest.
- What does it cost to enter the folding bench niche?
- Listings span $40.15–$98.95; the average listing price is $61.95 (sweet spot $15–$100). The average incumbent carries 1,849 reviews — the moat a new listing must climb.