Folding Bench
FailThe top 5 products take 78% of clicks, so Folding Bench is a Fail.
- Flapen Score
- 46 / 100Ranks 4,344 of 8,101 Sports & Outdoors niches · −1 vs the category median of 4746
- Market size
- $457K/yr467K searches / yr
- 90-day growth
- +19.0%search demand this quarter
- Competition
- 78%top-5 click share · 8 brands · 37 sellers
Flapen Score
Folding Bench against its category
The dotted line is the Sports & Outdoors average. Past it, Folding Bench is stronger. Inside it, weaker.
Market
The Folding Bench market on Amazon at a glance
Shoppers on Amazon United States searched for Folding Bench 467K times last year and spent an estimated $457K. The top 5 brands take 87% of clicks. Demand peaks in Sep. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 1.6% of those searches ended in a purchase.
Shoppers searched for this 467K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +19.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $457K a year.
- Searches, last 12 months
- 467K
- Growth, 90 days vs prior 90
- +19.0%
- Conversion, latest week
- 1.6%
- Market size, estimated
- $457Ka year
- Peak month
- September2.1× the quietest month
- Top search term
- folding bench129K searches a year
02 · Price
A sale here is worth $61.95.
Listings sell for $61.95 on average, from $40.15 to $98.95. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $61.95 that is $15K to $31K a year per listing.
- Average price
- $61.95inside the $15 to $100 sweet spot
- Price range
- $40.15–$98.95
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $15K–$31K
- Returns
- 1.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #23 within Benches. It carries 1,849 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 64%
- Out of stock, average day
- 0.0%
- Average rank
- #23in Benches
- Average rating
- 4.65 starsAmazon United States average 4.42 stars
- Average reviews
- 1,849per listing
- Listings tracked
- 11
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Folding Bench products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
37
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
8%
- Brand 152%
- Brand 215%
- Brand 39%
- Brand 46%
- Brand 55%
- Brand 65%
- Open — no brand owns it (2 brands, 8%)
Demand
Folding Bench search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep · busiest ÷ quietest = 2.1×
Search terms
Top Folding Bench search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- folding bench129K/yr
- foldable bench87K/yr
- plastic bench31K/yr
- portable bench33K/yr
- folding bench seat33K/yr
- soccer benches for team22K/yr
- lifetime bench13K/yr
- team bench17K/yr
- folding benches13K/yr
- collapsible bench14K/yr
Reviews and returns
What reviews say buyers love and hate about Folding Bench
We read the reviews and the return reasons for every product selling here.
“Really big”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Folding Bench questions
Answered from the same tracked data.









