Skip to content

Foam Pad

Fail

The top 5 products take 100% of clicks, so Foam Pad is a Fail.

Flapen Score
34
34 / 100
Ranks 7,175 of 8,101 Sports & Outdoors niches · −13 vs the category median of 47
Market size
$135K/yr308K searches / yr
90-day growth
+21.6%search demand this quarter
Competition
100%top-5 click share · 2 brands · 7 sellers

Flapen Score

Foam Pad against its category

The dotted line is the Sports & Outdoors average. Past it, Foam Pad is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Foam Pad market on Amazon at a glance

Shoppers on Amazon United States searched for Foam Pad 308K times last year and spent an estimated $135K. All 2 brands take every click. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 308K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +21.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $135K a year.

Searches, last 12 months
308K
Growth, 90 days vs prior 90
+21.6%
Conversion, latest week
1.9%
Market size, estimated
$135Ka year
Peak month
June1.5× the quietest month
Top search term
foam pad217K searches a year

02 · Price

A sale here is worth $23.32.

Listings sell for $23.32 on average, from $21.97 to $24.35. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 1,000 to 1,250 of them. At $23.32 that is $23K to $29K a year per listing.

Average price
$23.32inside the $15 to $100 sweet spot
Price range
$21.97–$24.35
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
1,000–1,250
Revenue per listing a year
$23K–$29K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #8 within Balance Trainers. It carries 11,299 reviews at 4.80 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#8in Balance Trainers
Average rating
4.80 starsAmazon United States average 4.42 stars
Average reviews
11,299per listing
Listings tracked
3

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Products

Top Foam Pad products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 196%
  • Brand 24%

Demand

Foam Pad search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Foam Pad search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • foam pad217K/yr
  • foam pads60K/yr
  • thick foam pad20K/yr
  • small foam pad8K/yr
  • large foam pad3K/yr

Reviews and returns

What reviews say buyers love and hate about Foam Pad

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Balance/Stability”
17%of negative reviews mention “Balance/Stability”
1.9%of orders come back
“At first, my balance was a bit wobbly”
A buyer, on “Balance/Stability”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Foam Pad questions

Answered from the same tracked data.