foam bricks
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$30.76avg listing price — sweet spot $15–$100
Review moat
Great207avg incumbent reviews — the moat a new listing must climb
Price range
Great$7.26–$86.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.7%return rate — above 6% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-4.8%90-day search growth — must beat 0% to launch
Market size
Bad$42K$42K/yr · 63K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, foam bricks is a $42K/yr Amazon United States market (63K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 34/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
foam bricks market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $46K–$62K
- units × avg price
- Launch success
- —
- 0 of 1 new (360d)
- Conversion rate
- 2.2%
- Avg BSR
- #168
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 4.8%
- Avg brand age
- 45 months
- Avg seller age
- 171 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
18
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- POUYRBA68%
- ALPI14%
- Deekin10%
- Beistle8%
Demand
Weekly Amazon search volume, last 29 weeks — -4.8% search growth over the last 90 days.Top foam bricks search terms
- foam bricks27K/yr
- foam brick23K/yr
- foam bricks for kids10K/yr
- foam cinder blocks for kids2K/yr
Top foam bricks products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 5 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Yoga Blocks 2 Pcs 9x6x3 Yoga Brick Foam Blocks EVA Foam Block Props Accessories for Pilates Stretching and Meditation (Grey Large)
POUYRBA$11.394.8★400 rev
ALPI Brick Squeezie Stress Reliever
ALPI$8.374.1★121 rev
Beistle Football University Bad Call Brick
Beistle$7.263.9★314 rev
Deekin Foam Brick Building Blocks for Kids Thick Blocks Foam Large Fake Brick Construction Toy for Stacking Construction Gifts 8 x 4 x 2.4 in(10 Pcs Circle Holes)
Deekin$39.904.8★100 rev
Deekin Foam Brick Building Blocks for Kids Thick Blocks Foam Large Fake Brick Construction Toy for Stacking Construction Gifts 8 x 4 x 2.4 in(30 Pcs Circle Holes)
Deekin$86.894.8★100 rev
Newest
by launch dateDeekin Foam Brick Building Blocks for Kids Thick Blocks Foam Large Fake Brick Construction Toy for Stacking Construction Gifts 8 x 4 x 2.4 in(10 Pcs Circle Holes)
Deekin$39.90100 rev
Yoga Blocks 2 Pcs 9x6x3 Yoga Brick Foam Blocks EVA Foam Block Props Accessories for Pilates Stretching and Meditation (Grey Large)
POUYRBA$11.39400 rev
Deekin Foam Brick Building Blocks for Kids Thick Blocks Foam Large Fake Brick Construction Toy for Stacking Construction Gifts 8 x 4 x 2.4 in(30 Pcs Circle Holes)
Deekin$86.89100 rev
ALPI Brick Squeezie Stress Reliever
ALPI$8.37121 rev
Beistle Football University Bad Call Brick
Beistle$7.26314 rev
Trending
90-day click momentumYoga Blocks 2 Pcs 9x6x3 Yoga Brick Foam Blocks EVA Foam Block Props Accessories for Pilates Stretching and Meditation (Grey Large)
POUYRBA$11.394.8★
Deekin Foam Brick Building Blocks for Kids Thick Blocks Foam Large Fake Brick Construction Toy for Stacking Construction Gifts 8 x 4 x 2.4 in(10 Pcs Circle Holes)
Deekin$39.904.8★
ALPI Brick Squeezie Stress Reliever
ALPI$8.374.1★
Beistle Football University Bad Call Brick
Beistle$7.263.9★
Deekin Foam Brick Building Blocks for Kids Thick Blocks Foam Large Fake Brick Construction Toy for Stacking Construction Gifts 8 x 4 x 2.4 in(30 Pcs Circle Holes)
Deekin$86.894.8★
What buyers say about foam bricks
What buyers praise and complain about, mined from review topics.What buyers love
“As advertised”
“Yoga blocks - great quality”
“Fun for kids”
“not easily broken”
“deepen some stretches safely”
“They're just the right size”
“Great quality for the price”
“Good exercise blocks”
“which makes them easy to grab quickly or throw in my gym bag”
“Great gift”
What buyers complain about
“Its tiny”
“Not great to stand on though the softness is helpful on the hands”
“False Advertising”
“Has absolutely no weight at all”
“now obviously it is still cheap product so be gentle with it”
“they dont stay looking good for long”
“At first it was tough now I use everyday”
“I was concerned about the quality”
“On the first day you can see they will not look good after few workouts”
Top return reasons
Common questions
- Is foam bricks profitable to sell on Amazon United States?
- The niche generates $42K/yr across 5 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.8%. Flapen's verdict: Skip it (34/100).
- How competitive is the foam bricks niche?
- 4 brands and 18 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in foam bricks?
- Top complaints mined from reviews: Size-Overall, Comfort-Overall, Advertised Vs Actual Product. The return rate is 1.7%.
- What does it cost to enter the foam bricks niche?
- Listings span $7.26–$86.89; the average listing price is $30.76 (sweet spot $15–$100). The average incumbent carries 207 reviews — the moat a new listing must climb.