Skip to content

Foam Board

Fail

The top 5 products take 100% of clicks, so Foam Board is a Fail.

Flapen Score
35
35 / 100
Ranks 7,010 of 8,101 Sports & Outdoors niches · −12 vs the category median of 47
Market size
$666K/yr1.3M searches / yr
90-day growth
-5.1%search demand this quarter
Competition
100%top-5 click share · 5 brands · 9 sellers

Flapen Score

Foam Board against its category

The dotted line is the Sports & Outdoors average. Past it, Foam Board is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Foam Board market on Amazon at a glance

Shoppers on Amazon United States searched for Foam Board 1.3M times last year and spent an estimated $666K. All 5 brands take every click. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $666K a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
-5.1%
Conversion, latest week
2.4%
Market size, estimated
$666Ka year
Peak month
October1.5× the quietest month
Top search term
foam board785K searches a year

02 · Price

A sale here is worth $21.00.

Listings sell for $21.00 on average, from $9.42 to $35.45. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At $21.00 that is $42K to $53K a year per listing.

Average price
$21.00inside the $15 to $100 sweet spot
Price range
$9.42–$35.45
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
2,000–2,500
Revenue per listing a year
$42K–$53K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #5 within Balance Trainers. It carries 3,642 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#5in Balance Trainers
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
3,642per listing
Listings tracked
5

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Foam Board products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

9

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 171%
  • Brand 211%
  • Brand 38%
  • Brand 46%
  • Brand 54%

Demand

Foam Board search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Foam Board search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • foam board785K/yr
  • foam core board76K/yr
  • foam poster board75K/yr
  • foam boards64K/yr
  • white foam board43K/yr
  • foam core43K/yr
  • large foam board37K/yr
  • thick poster board33K/yr
  • thick foam board21K/yr
  • foamboard20K/yr

Reviews and returns

What reviews say buyers love and hate about Foam Board

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Balance/Stability”
9%of negative reviews mention “Advertised Vs Actual Product”
2.4%of orders come back
“The title is both deceptive and accurate”
A buyer, on “Advertised Vs Actual Product”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Foam Board questions

Answered from the same tracked data.