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Foam Blocks

Fail

The top 5 products take 89% of clicks, so Foam Blocks is a Fail.

Flapen Score
40
40 / 100
Ranks 6,016 of 8,101 Sports & Outdoors niches · −7 vs the category median of 47
Market size
$952K/yr1.1M searches / yr
90-day growth
-2.2%search demand this quarter
Competition
89%top-5 click share · 7 brands · 14 sellers

Flapen Score

Foam Blocks against its category

The dotted line is the Sports & Outdoors average. Past it, Foam Blocks is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Foam Blocks market on Amazon at a glance

Shoppers on Amazon United States searched for Foam Blocks 1.1M times last year and spent an estimated $952K. The top 5 brands take 93% of clicks. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $952K a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
-2.2%
Conversion, latest week
2.1%
Market size, estimated
$952Ka year
Peak month
December2.1× the quietest month
Top search term
foam blocks346K searches a year

02 · Price

A sale here is worth $41.67.

Listings sell for $41.67 on average, from $7.08 to $205.59. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At $41.67 that is $42K to $52K a year per listing.

Average price
$41.67inside the $15 to $100 sweet spot
Price range
$7.08–$205.59
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
1,000–1,250
Revenue per listing a year
$42K–$52K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #35 within Yoga. It carries 2,732 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#35in Yoga
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
2,732per listing
Listings tracked
8

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Foam Blocks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

14

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

3%

  • Brand 167%
  • Brand 211%
  • Brand 36%
  • Brand 44%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (1 brand, 3%)

Demand

Foam Blocks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Foam Blocks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • foam blocks346K/yr
  • foam block118K/yr
  • foam blocks for toddlers 1-3125K/yr
  • soft blocks70K/yr
  • large foam blocks48K/yr
  • foam building blocks55K/yr
  • foam blocks for kids58K/yr
  • soft blocks for toddlers 1-343K/yr
  • soft building blocks31K/yr
  • high density foam blocks17K/yr

Reviews and returns

What reviews say buyers love and hate about Foam Blocks

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Advertised Vs Actual Product”
27%of negative reviews mention “Size-Overall”
2.2%of orders come back
“BEWARE of the size”
A buyer, on “Size-Overall”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Foam Blocks questions

Answered from the same tracked data.