Is foam bike grips profitable to sell on Amazon United States?

The niche generates $56K/yr across 11 tracked products. 90-day search growth is +32.8%. Flapen's verdict: Skip it (39/100).

How competitive is the foam bike grips niche?

5 brands and 36 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in foam bike grips?

Top complaints mined from reviews: Grip, Quality-Overall, Durability. The return rate is 2.7%.

When does demand for foam bike grips peak?

Demand is steady year-round — the busiest month runs 1.7× the quietest.

What does it cost to enter the foam bike grips niche?

Listings span $7.96–$24.11; the average listing price is $16.53 (sweet spot $15–$100). The average incumbent carries 1,523 reviews — the moat a new listing must climb.

foam bike grips

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Great$16.53

avg listing price — sweet spot $15–$100

Conversion

Good6.1%

search→purchase rate — share of searches ending in a sale

Growth

Good+32.8%

90-day search growth — must beat 0% to launch

Returns

Good2.7%

return rate — above 5% kills the launch gate

Price range

Good$7.96–$24.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay1,522.82

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Bad79%

top-5 click share — a locked-up shelf

Market size

Bad$56K

$56K/yr · 55K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, foam bike grips is a $56K/yr Amazon United States market (55K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 39/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

foam bike grips market data

Units sold / yr: 3K–4K; avg 250–500/product
Revenue / yr: $50K–$66K; units × avg price
Conversion rate: 6.1%
Avg BSR: #144
Page quality: 0%
Prime: 100%
Sponsored: 91%
Out of stock: 0.0%
Avg brand age: 55 months
Avg seller age: 181 days

Competition & brand share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

ESI Grips84%
ROCKBROS5%
Ultracycle5%
SuperStroke4%
Supacaz2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +32.8% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.7×

Open Trend

Top foam bike grips search terms

esi grips24K/yr +21.0%6.5% conv.
esi chunky grips7K/yr +77.6%8.5% conv.
foam bike grips7K/yr +42.7%2.6% conv.
esi7K/yr -2.5%0.3% conv.
esi extra chunky grips5K/yr +102.3%8.9% conv.
foam handlebar grips5K/yr +22.5%2.6% conv.

All search terms

Top foam bike grips products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ESI Grips Chunky - Silicone MTB Grips - Ultimate Comfort and Control for Mountain Bikers and E-Bike Riders Durable Bicycle Handlebar Grips for a Smooth Ride (Black)

ESI Grips$19.004.7★3,710 rev

ESI Grips Extra Chunky - Silicone MTB Grips - Ultimate Comfort and Control for Mountain Bike and E-Bike Riders Durable Silicone Bicycle Handlebar Grips for a Smooth Ride (Black)

ESI Grips$22.904.6★3,285 rev

ESI Grips Racers Edge - Silicone MTB Grips - Thin and Light Handlebar Grips - Extra Light Bike Grips (Black)

ESI Grips$18.094.5★1,263 rev

ESI Grips Extra Chunky - Silicone MTB Grips - Ultimate Comfort and Control for Mountain Bike and E-Bike Riders Durable Silicone Bicycle Handlebar Grips for a Smooth Ride (Tan - Limited Edition)

ESI Grips$23.364.6★3,285 rev

ROCKBROS Bike Handle Grips Foam Comfortable Shock Absorption Bike Handlebar Grips Suit for BMX Mountain MTB Beach Cruiser Scooter

ROCKBROS$9.574.3★934 rev

Newest

by launch date

SuperStroke REVL Comfort Jumbo Golf Club Grips .60 Round Maximum Enhanced Feel and Consistent Performance Black

SuperStroke$8.95201 rev

1y ago

Ribbed Extra Chunky ESI Grips (Black)

ESI Grips$24.1172 rev

4y ago

Ribbed Chunky ESI Grips (Black)

ESI Grips$20.1073 rev

4y ago

ROCKBROS Bike Handle Grips Foam Comfortable Shock Absorption Bike Handlebar Grips Suit for BMX Mountain MTB Beach Cruiser Scooter

ROCKBROS$9.57934 rev

5y ago

Supacaz Supalite 9g Red MTB Grip - Mountain Bike Non-Slip Handlebar Grip - 32mm

Supacaz$8.6810 rev

6y ago

What buyers say about foam bike grips

What buyers praise and complain about, mined from review topics.

What buyers love

Grip49%

“Great comfortable grip that seems durable”

Soft Feel9%

“not mushy”

Quality-Overall8%

“Excellent product”

Comfort-Overall7%

“comfortable”

Size-Overall5%

“Perfect fit”

Value For Money4%

“Good deal”

Cushion3%

“Amazing comfortable Foam”

Advertised Vs Actual Product1%

“Working as expected”

Assembly/Installation1%

“Easy to install”

Instructions/User Manual/Troubleshooting1%

“if that's the recommended procedure it would be nice if they included some instructions”

What buyers complain about

Grip20%

“didn't have room for my old grip”

Quality-Overall11%

“Not a well made product”

Durability11%

“Do not buy, foam splits and not durable”

Stiffness6%

“So squishy”

Size-Overall5%

“Not very big in diameter after installation”

Assembly/Installation3%

“I'm knocking a star off because installation is a chore”

Adhesion/Stickiness3%

“I tried a straight razor and scissors, the glue is incredibly sticky and this sticks to wherever you use”

Thickness3%

“too thin and cheap quality”

Weight Light3%

“These could not be more lightweight”

Heating3%

“he had problems with the heat melting his handle bars”

Top return reasons

Grip39%

Size-Overall37%

Advertised Vs Actual Product8%

Material Quality2%

Color2%

Value For Money2%

Thin2%

Thickness2%

Functionality-Overall1%

Cushion1%

Common questions

Is foam bike grips profitable to sell on Amazon United States?: The niche generates $56K/yr across 11 tracked products. 90-day search growth is +32.8%. Flapen's verdict: Skip it (39/100).
How competitive is the foam bike grips niche?: 5 brands and 36 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in foam bike grips?: Top complaints mined from reviews: Grip, Quality-Overall, Durability. The return rate is 2.7%.
When does demand for foam bike grips peak?: Demand is steady year-round — the busiest month runs 1.7× the quietest.
What does it cost to enter the foam bike grips niche?: Listings span $7.96–$24.11; the average listing price is $16.53 (sweet spot $15–$100). The average incumbent carries 1,523 reviews — the moat a new listing must climb.