Foam

Shoppers searched for this 2.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.6M a year.

Searches, last 12 months

2.8M

Growth, 90 days vs prior 90

+3.5%

Conversion, latest week

2.4%

Market size, estimated

$1.6Ma year

Peak month

November1.3× the quietest month

Top search term

foam898K searches a year

Listings sell for $24.72 on average, from $6.41 to $53.51. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At $24.72 that is $37K to $49K a year per listing.

Average price

$24.72inside the $15 to $100 sweet spot

Price range

$6.41–$53.51

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

1,500–2,000

Revenue per listing a year

$37K–$49K

Returns

2.2%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #10 within Balance Trainers. It carries 4,247 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

86%

Out of stock, average day

0.7%

Average rank

#10in Balance Trainers

Average rating

4.61 starsAmazon United States average 4.42 stars

Average reviews

4,247per listing

Listings tracked

22

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

49 months