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Flying Dog Toy

Maybe

The products selling today average only 3.9★. But demand is soft, at -50.4% this quarter, so Flying Dog Toy is a Maybe.

Flapen Score
51
51 / 100
Top 36% of 8,101 Sports & Outdoors niches · +4 vs the category median of 47
Market size
$117K/yr173K searches / yr
90-day growth
-50.4%search demand this quarter
Competition
60%top-5 click share · 12 brands · 21 sellers

Flapen Score

Flying Dog Toy against its category

The dotted line is the Sports & Outdoors average. Past it, Flying Dog Toy is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flying Dog Toy market on Amazon at a glance

Shoppers on Amazon United States searched for Flying Dog Toy 173K times last year and spent an estimated $117K. The top 5 brands take 79% of clicks. Demand peaks in Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 173K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -50.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $117K a year.

Searches, last 12 months
173K
Growth, 90 days vs prior 90
-50.4%
Conversion, latest week
3.5%
Market size, estimated
$117Ka year
Peak month
December11.0× the quietest month
Top search term
pop up ball119K searches a year

02 · Price

A sale here is worth $19.59.

Listings sell for $19.59 on average, from $9.22 to $42.50. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $19.59 that is $2K to $5K a year per listing.

Average price
$19.59inside the $15 to $100 sweet spot
Price range
$9.22–$42.50
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 18.5% of listings are out of stock. The average listing ranks #152 within Leisure Sports & Game Room. It carries 197 reviews at 3.94 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
95%
Out of stock, average day
18.5%
Average rank
#152in Leisure Sports & Game Room
Average rating
3.94 starsAmazon United States average 4.42 stars
Average reviews
197per listing
Listings tracked
21

04 · Newcomers

9 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
17
Successful launches
9Amazon's first-year sales bar
Average brand age
46 months

Products

Top Flying Dog Toy products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.

$0$12K$23K$35K$47K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

21

Est. top-5 brand share

79%

Top 20: 100%

Est. top-5 click share

60%

Top 20: 100%

Open market

16%

  • BHPWZB22%
  • Generic16%
  • Kikkavo16%
  • Goliath13%
  • Bandit Sports12%
  • Nixeton5%
  • Open — no brand owns it (6 brands, 16%)

Demand

Flying Dog Toy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 11.0×

Search terms

Top Flying Dog Toy search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • pop up ball119K/yr
  • phlat ball27K/yr
  • flat ball14K/yr
  • frisbee ball8K/yr
  • disc ball3K/yr
  • frisbee ball dog toy1K/yr
  • ball frisbee1K/yr
  • pet toy flying saucer ball433/yr
  • frisbee ball pet toy34/yr

Reviews and returns

What reviews say buyers love and hate about Flying Dog Toy

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Fun/Entertainment Experience”
18%of negative reviews mention “Durability”
1.0%of orders come back
“Didnt last”
A buyer, on “Durability”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Flying Dog Toy questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data