Is flyers hat profitable to sell on Amazon United States?

The niche generates $33K/yr across 34 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +92.6%. Flapen's verdict: Worth a look (50/100).

How competitive is the flyers hat niche?

11 brands and 19 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 93% of demand.

When does demand for flyers hat peak?

Demand peaks in Apr–May–Dec; the busiest month runs 7.3× the quietest.

What does it cost to enter the flyers hat niche?

Listings span $19.91–$41.77; the average listing price is $29.49 (sweet spot $15–$100). The average incumbent carries 138 reviews — the moat a new listing must climb.

flyers hat

Worth a look

Shows a sweet-spot price point ($29.49 avg), but a small market ($33K/yr) keeps it on the watch list.

Avg price

Incredible$29.49

avg listing price — sweet spot $15–$100

Price range

Incredible$19.91–$41.77

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great137.91

avg incumbent reviews — the moat a new listing must climb

Growth

Great+92.6%

90-day search growth — must beat 0% to launch

Returns

Good2.4%

return rate — above 5% kills the launch gate

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Brand share

Bad93%

top-5 brand share — brand-locked demand

Market size

Bad$33K

$33K/yr · 74K searches

According to Flapen's Amazon United States niche tracking, flyers hat is a $33K/yr Amazon United States market (74K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Apr–May–Dec. Verdict: Worth a look — 50/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

flyers hat market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $44K–$59K; units × avg price
Conversion rate: 1.5%
Avg BSR: #4,323
Page quality: 0%
Prime: 59%
Sponsored: 47%
Out of stock: 23.3%
Avg brand age: 47 months
Avg seller age: 174 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 rising

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

50%

Top 20: 88%

Open market

AMERICAN NEEDLE61%
Reebok18%
477%
Paramount Outdoors4%
ZHATS3%
Fan Favorite3%
Open — no brand owns it (5 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +92.6% search growth over the last 90 days.

Peak months: Apr, May, Dec · busiest ÷ quietest = 7.3×

Open Trend

Top flyers hat products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

AMERICAN NEEDLE Philadelphia Flyers Unisex Blue Line Officially Licensed NHL National Hockey League Team Baseball Hat Adjustable Buckle Strap Dad Cap (40742B-PHF-BLK)

AMERICAN NEEDLE$28.314.7★2,427 rev

AMERICAN NEEDLE Officially Licensed NHL Hockey Orville Team Hat Distressed Dad Cap (Philadelphia Flyers (Black/Stone))

AMERICAN NEEDLE$36.954.7★53 rev

AMERICAN NEEDLE Officially Licensed NHL Philadelphia Flyers Team Hat Embroidered Logo Flat Brim Snapback Black/Orange

AMERICAN NEEDLE$36.144.5★144 rev

NHL Philadelphia Flyers Winter Classic Structured Flex Fit Hat Black Small/Medium

Reebok$27.214.4★93 rev

American Needle United Slouch NHL Team Casual Dad Hat Philadelphia Flyers Ivory/Black (43572A-PHF)

AMERICAN NEEDLE$37.164.6★120 rev

Newest

by launch date

New Era NHL Mens Team Logo Retro Cuffed Knit Pom Hat (Philadelphia Flyers)

New Era$31.9225 rev

8mo ago

Paramount Outdoors Fly Fishing Rodeo Streamer Cowboy Fly Fishing Hat for Men

Paramount Outdoors$34.9231 rev

10mo ago

American Needle Philadelphia Flyers NHL Blue Line Tonal Adjustable Dad Cap Hat (Black)

AMERICAN NEEDLE$32.517 rev

11mo ago

AMERICAN NEEDLE Officially Licensed NHL Hockey Buxton Pro Tech Hat Philadelphia Flyers Performance Team Cap 23003A Authentic New

AMERICAN NEEDLE$32.434 rev

1y ago

Flyers Black Clean Up Relaxed Slouch Fit Dad Hat Cap Adult Mens Adjustable

Fan Favorite$24.292 rev

1y ago

What buyers say about flyers hat

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall31%

“Fits perfect”

Comfort-Overall25%

“comfortable”

Shape/Style17%

“The natural shape of this hat is perfection”

Quality-Overall14%

“excellent quality”

Value For Money8%

“Decently priced”

Color6%

“Crisp and vibrant colors”

Top return reasons

Size-Overall69%

Shape/Style9%

Value For Money6%

Advertised Vs Actual Product6%

Color5%

Product Condition2%

Durability1%

Width1%

Print Quality1%

Quality-Overall1%

Common questions

Is flyers hat profitable to sell on Amazon United States?: The niche generates $33K/yr across 34 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +92.6%. Flapen's verdict: Worth a look (50/100).
How competitive is the flyers hat niche?: 11 brands and 19 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 93% of demand.
When does demand for flyers hat peak?: Demand peaks in Apr–May–Dec; the busiest month runs 7.3× the quietest.
What does it cost to enter the flyers hat niche?: Listings span $19.91–$41.77; the average listing price is $29.49 (sweet spot $15–$100). The average incumbent carries 138 reviews — the moat a new listing must climb.