Flyers
Worth a lookShows a sweet-spot price point ($30.55 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$30.55avg listing price — sweet spot $15–$100
Review moat
Great202.58avg incumbent reviews — the moat a new listing must climb
Price range
Great$12.12–$56.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.5%return rate — above 5% kills the launch gate
Growth
Great+64.5%90-day search growth — must beat 0% to launch
Competition
Great40%top-5 click share — an open shelf
Brand share
Good71%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$135K$135K/yr · 381K searches
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Is flyers profitable on Amazon?
According to Flapen's Amazon United States niche tracking, flyers is a $135K/yr Amazon United States market (381K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Apr–May–Dec. Verdict: Worth a look — 60/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
flyers market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 5K–6K
- avg 0–100/product
- Revenue / yr
- $153K–$183K
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #4,886
- Page quality
- 0%
- Prime
- 49%
- Sponsored
- 58%
- Out of stock
- 13.4%
- Avg brand age
- 48 months
- Avg seller age
- 170 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.Brands
24 rising
Sellers
36
Top-5 brand share
71%
Top 20: 97%
Top-5 click share
40%
Top 20: 82%
Open market
25%
- AMERICAN NEEDLE44%
- Reebok12%
- YEEHAW6%
- Bunny Badges4%
- 474%
- Green Biscuit4%
flyers demand & seasonality
Weekly Amazon search volume, last 104 weeks — +64.5% search growth over the last 90 days.Peak months: Apr, May, Dec · busiest ÷ quietest = 7.8×
Top flyers search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- flyers92K/yr
- philadelphia flyers86K/yr
- flyers hat52K/yr
- flyer26K/yr
- philadelphia flyers hat22K/yr
- flyers for business19K/yr
- custom flyers12K/yr
- flyers merch22K/yr
- custom flyers for business7K/yr
- business flyers6K/yr
Top flyers products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
AMERICAN NEEDLE Philadelphia Flyers Unisex Blue Line Officially Licensed NHL National Hockey League Team Baseball Hat Adjustable Buckle Strap Dad Cap (40742B-PHF-BLK)
AMERICAN NEEDLE$28.314.7★2,427 rev
NHL Philadelphia Flyers Winter Classic Structured Flex Fit Hat Black Small/Medium
Reebok$27.214.4★93 rev
AMERICAN NEEDLE Officially Licensed NHL Hockey Orville Team Hat Distressed Dad Cap (Philadelphia Flyers (Black/Stone))
AMERICAN NEEDLE$36.954.7★53 rev
AMERICAN NEEDLE Officially Licensed NHL Philadelphia Flyers Team Hat Embroidered Logo Flat Brim Snapback Black/Orange
AMERICAN NEEDLE$36.144.5★144 rev
American Needle United Slouch NHL Team Casual Dad Hat Philadelphia Flyers Ivory/Black (43572A-PHF)
AMERICAN NEEDLE$37.164.6★120 rev
Newest
by launch date
Cimpress Custom Flyers Printed with Logo or Design 4x6 inch Postcard Size Pack of 100 Personalized Glossy Flyers Double Sided Portrait Format for Menus Events Schools or Office
Cimpress$35.9910 rev
Paramount Outdoors Fly Fishing Rodeo Streamer Cowboy Fly Fishing Hat for Men
Paramount Outdoors$34.9231 rev
Custom Printed Flyers Personalized Flyer Business Flyers Marketing Flyers Handout Flyers Custom Printed Pamphlets Real Estate Flyers Event Flyers Promotional Flyer Presentation Flyer
PWEngraving$41.702 rev
American Needle Philadelphia Flyers NHL Blue Line Tonal Adjustable Dad Cap Hat (Black)
AMERICAN NEEDLE$32.517 rev
YEEHAW Custom Flyers 500/1000/2000 Bulk Printed Promotional Business Flyers with Your Photo Logo Text Full Color Marketing Handouts for Business Events Menus A4 (11x8) A5 (8x5.5) A6 (5.5x4)
YEEHAW$56.6034 rev
Trending
90-day click momentum
47 MLB Natural Script Team Color Wordmark Logo Clean Up Adjustable Hat Cap Adult One Size - Philadelphia Phillies - Natural
47$36.684.7★
NHL Philadelphia Flyers 2012 Draft Hat Grey SM/MD
Reebok$29.974.4★
KR Flyer Lite Slate/Black 8
KR Strikeforce$45.244.5★
Paramount Outdoors Fly Fishing Rodeo Streamer Cowboy Fly Fishing Hat for Men
Paramount Outdoors$34.924.6★
AMERICAN NEEDLE Philadelphia Flyers NHL National Hockey League Team Terrain Knit Beanie Cap Black (24010A-PHF-BLK)
AMERICAN NEEDLE$26.794.6★
What reviews say buyers love and hate about flyers
What buyers praise and complain about, mined from review topics.What buyers love
“The quality was vibrant”
“This paper is great”
“the print looks amazing just what I wanted”
“Fits perfect”
“Definetly worth the price for sure”
“The Color is so beautiful”
“design is absolutely amazing”
“Much better than what I even hoped for”
“comfortable”
“The paper was glossy”
What buyers complain about
“Poor Quality”
“I purchased this item to create greeting cards, however, this paper is a little thinner than I expected”
“flimsy”
“My disappointment was with the fact that despite being advertised as instant dry”
“not flyers material”
“it still smudged”
“Ink doesn't dry”
“it just did not work for me”
“But printing was a whole different story”
“One star off for not the most comfortable material”
Top return reasons
Common flyers questions
- Is flyers profitable to sell on Amazon United States?
- The niche generates $135K/yr across 43 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is +64.5%. Flapen's verdict: Worth a look (60/100).
- How competitive is the flyers niche?
- 24 brands and 36 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 71% of demand.
- What do buyers complain about in flyers?
- Top complaints mined from reviews: Quality-Overall, Paper Quality, Strength. The return rate is 1.5%.
- When does demand for flyers peak?
- Demand peaks in Apr–May–Dec; the busiest month runs 7.8× the quietest.
- What does it cost to enter the flyers niche?
- Listings span $12.12–$56.60; the average listing price is $30.55 (sweet spot $15–$100). The average incumbent carries 203 reviews — the moat a new listing must climb.