fly tying vise
Worth a lookShows a thin review moat (166 avg reviews), but soft demand (-25.3% this quarter) keeps it on the watch list.
Review moat
Great165.51avg incumbent reviews — the moat a new listing must climb
Avg price
Great$68.43avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.1%return rate — above 5% kills the launch gate
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Brand share
Good69%top-5 brand share — brands hold most of the demand
Market size
Good$298K$298K/yr · 237K searches
Price range
Okay$9.93–$267.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-25.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, fly tying vise is a $298K/yr Amazon United States market (237K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
fly tying vise market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $274K–$342K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #215
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 89%
- Out of stock
- 18.2%
- Avg brand age
- 66 months
- Avg seller age
- 190 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
17 falling
Sellers
38
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
44%
Top 20: 83%
Open market
25%
- Kingfisher Fly Fishing31%
- Creative Angler13%
- Generic11%
- Aventik8%
- NIRVANA ON THE FLY7%
- WETFLY6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -25.3% search growth over the last 90 days.Peak months: Jan, Feb, Dec · busiest ÷ quietest = 1.8×
Top fly tying vise search terms
- fly tying vise140K/yr
- fly tying vice21K/yr
- fly tying vise rotary13K/yr
- fly vise12K/yr
- rotary fly tying vise13K/yr
- jig tying vise11K/yr
- fly tying vises5K/yr
- fly fishing vise5K/yr
- fly tying vices5K/yr
- fly vice4K/yr
Top fly tying vise products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kingfisher Fly Fishing Clarkfork True Rotary Fly Tying Vise Gold
Kingfisher Fly Fishing$81.044.3★201 rev
Kingfisher Fly Fishing Clarkfork Fly Tying Vise Kit with Tools
Kingfisher Fly Fishing$101.554.4★134 rev
Colorado Anglers Fly Tying Standard Tool Kit with Wooden Box & Book Rotary Vise Bobbin Scissors Whip Finisher Complete Set for Beginners & Pros
Creative Angler$40.404.4★1,511 rev
Nirvana V2 Rotary Fly Tying Vise with Travel Base (Olive)
NIRVANA ON THE FLY$148.944.1★101 rev
Deluxe Fly Tying Vise & Tools Kit: Materials Book/DVD - Fly Fishing & Jig Tying - Complete Set
WETFLY$74.624.5★701 rev
Newest
by launch date
Super AA Fly Tying Vise
Generic$19.831 rev
Shark Shooter 360 Degree Rotary Fly Tying Vise Aluminum Fly Tying Tool with Hardened Steel Jaws Adjustable Hook Size 28 to 5 0 Fly Fishing Vise
Shark Shooter$87.837 rev
Aventik MicroGrip II Generation Rotary Fly Tying Vise Complete Vise Tools & Materials for Professional-Quality Flies (MicroGrip Pro Kit)
Aventik$66.5429 rev
Aventik TrueGrip Fly Tying Vise with 360 Rotary Function Smooth Ball Bearing System Adjustable Tension Durable Hook Jaws (Fits 26 to 4/0) (Blue Vise with Clamp & Base)
Aventik$61.5336 rev
Aventik TrueGrip Fly Tying Vise with 360 Rotary Function Smooth Ball Bearing System Adjustable Tension Durable Hook Jaws (Fits 26 to 4/0) (Blue Vise with Clamp)
Aventik$39.5048 rev
Trending
90-day click momentumShark Shooter 360 Degree Rotary Fly Tying Vise Aluminum Fly Tying Tool with Hardened Steel Jaws Adjustable Hook Size 28 to 5 0 Fly Fishing Vise
Shark Shooter$87.834.1★
Super AA Fly Tying Vise
Generic$19.835.0★
Renzetti Traveler 2000 Series Fly Tying Vise with Base Right Handed
Renzetti$236.694.6★
Deluxe Fly Tying Vise & Tools Kit: Materials Book/DVD - Fly Fishing & Jig Tying - Complete Set
WETFLY$74.624.5★
Aventik MicroGrip II Generation Rotary Fly Tying Vise Complete Vise Tools & Materials for Professional-Quality Flies (MicroGrip Pro Kit)
Aventik$66.544.0★
What buyers say about fly tying vise
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Great Value”
“Great for beginners”
“Very adjustable and versatile”
“This setup looks great”
“is working as expected”
“easy to use”
“Price point was much better than other grips”
“and the portability”
“The rest of the assembly is made of quality materials that will be durable overtime”
What buyers complain about
“Must have passed quality control”
“Clamp broke after first use”
“It isnt easy to use”
“False advertising”
“it is now bent”
“Not really worth the price”
“The vice is unstable”
“Smaller than I anticipated”
“It does NOT come with materials”
“Great looks not so great Functionality”
Top return reasons
Common questions
- Is fly tying vise profitable to sell on Amazon United States?
- The niche generates $298K/yr across 35 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -25.3%. Flapen's verdict: Worth a look (53/100).
- How competitive is the fly tying vise niche?
- 17 brands and 38 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in fly tying vise?
- Top complaints mined from reviews: Quality-Overall, Durability, Ease Of Use. The return rate is 2.1%.
- When does demand for fly tying vise peak?
- Demand peaks in Jan–Feb–Dec; the busiest month runs 1.8× the quietest.
- What does it cost to enter the fly tying vise niche?
- Listings span $9.93–$267.10; the average listing price is $68.43 (sweet spot $15–$100). The average incumbent carries 166 reviews — the moat a new listing must climb.