Fly Tying Kit
FailThe top 5 products take 82% of clicks, so Fly Tying Kit is a Fail.
- Flapen Score
- 45 / 100Ranks 4,637 of 8,101 Sports & Outdoors niches · −2 vs the category median of 4745
- Market size
- $263K/yr284K searches / yr
- 90-day growth
- -11.2%search demand this quarter
- Competition
- 82%top-5 click share · 9 brands · 19 sellers
Flapen Score
Fly Tying Kit against its category
The dotted line is the Sports & Outdoors average. Past it, Fly Tying Kit is stronger. Inside it, weaker.
Market
The Fly Tying Kit market on Amazon at a glance
Shoppers on Amazon United States searched for Fly Tying Kit 284K times last year and spent an estimated $263K. The top 5 brands take 90% of clicks. Demand peaks in Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 1.5% of those searches ended in a purchase.
Shoppers searched for this 284K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $263K a year.
- Searches, last 12 months
- 284K
- Growth, 90 days vs prior 90
- -11.2%
- Conversion, latest week
- 1.5%
- Market size, estimated
- $263Ka year
- Peak month
- December2.3× the quietest month
- Top search term
- fly tying kit161K searches a year
02 · Price
A sale here is worth $62.66.
Listings sell for $62.66 on average, from $16.21 to $104.37. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $62.66 that is $16K to $31K a year per listing.
- Average price
- $62.66inside the $15 to $100 sweet spot
- Price range
- $16.21–$104.37
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $16K–$31K
- Returns
- 1.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #32 within Fly Fishing. It carries 389 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #32in Fly Fishing
- Average rating
- 4.33 starsAmazon United States average 4.42 stars
- Average reviews
- 389per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Fly Tying Kit products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
19
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
8%
- Brand 143%
- Brand 225%
- Brand 310%
- Brand 46%
- Brand 54%
- Brand 63%
- Open — no brand owns it (3 brands, 8%)
Demand
Fly Tying Kit search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.3×
Search terms
Top Fly Tying Kit search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- fly tying kit161K/yr
- fly tie kit20K/yr
- jig tying kit20K/yr
- fly tying kits12K/yr
- fly making kit8K/yr
- fly-tying kit9K/yr
- fishing jig making kit6K/yr
- fly making kit for fly fishing6K/yr
- fly fishing tying kit7K/yr
- crappie jig tying kit9K/yr
Reviews and returns
What reviews say buyers love and hate about Fly Tying Kit
We read the reviews and the return reasons for every product selling here.
“The scissors are of very poor quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fly Tying Kit questions
Answered from the same tracked data.