Fly Fishing Rod

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +57.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.5M a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

+57.9%

Conversion, latest week

0.9%

Market size, estimated

$1.5Ma year

Peak month

July2.5× the quietest month

Top search term

fly fishing rod272K searches a year

Listings sell for $139.50 on average, from $21.48 to $468.76. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $139.50 that is $14K to $35K a year per listing.

Average price

$139.50above the $15 to $100 sweet spot

Price range

$21.48–$468.76

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

$14K–$35K

Returns

2.8%of orders · Amazon United States median 2.1%

70% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #111 within Fly Fishing. It carries 560 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

70%

Prime listings

97%

Out of stock, average day

2.6%

Average rank

#111in Fly Fishing

Average rating

4.39 starsAmazon United States average 4.42 stars

Average reviews

560per listing

Listings tracked

37

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

1Amazon's first-year sales bar

Average brand age

56 months