Fly Fishing

Shoppers searched for this 2.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +49.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.1M a year.

Searches, last 12 months

2.5M

Growth, 90 days vs prior 90

+49.5%

Conversion, latest week

1.7%

Market size, estimated

$4.1Ma year

Peak month

July2.3× the quietest month

Top search term

fly fishing612K searches a year

Listings sell for $96.27 on average, from $5.95 to $468.76. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 500 to 750 of them. At $96.27 that is $48K to $72K a year per listing.

Average price

$96.27inside the $15 to $100 sweet spot

Price range

$5.95–$468.76

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

500–750

Revenue per listing a year

$48K–$72K

Returns

1.4%of orders · Amazon United States median 2.1%

84% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #82 within Fly Fishing. It carries 865 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

98%

Out of stock, average day

2.8%

Average rank

#82in Fly Fishing

Average rating

4.43 starsAmazon United States average 4.42 stars

Average reviews

865per listing

Listings tracked

51

10 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

3Amazon's first-year sales bar

Average brand age

53 months