fly box
Worth a lookShows a sweet-spot price point ($29.75 avg), but strong incumbent ratings (4.6★) keeps it on the watch list.
Avg price
Incredible$29.75avg listing price — sweet spot $15–$100
Returns
Great1.2%return rate — above 5% kills the launch gate
Review moat
Good580.47avg incumbent reviews — the moat a new listing must climb
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Market size
Good$373K$373K/yr · 325K searches
Growth
Good+24.2%90-day search growth — must beat 0% to launch
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Price range
Okay$5.86–$199.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, fly box is a $373K/yr Amazon United States market (325K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jun. Verdict: Worth a look — 54/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
fly box market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- $298K–$372K
- units × avg price
- Conversion rate
- 3.9%
- Avg BSR
- #61
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 89%
- Out of stock
- 0.3%
- Avg brand age
- 56 months
- Avg seller age
- 180 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
19
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
51%
Top 20: 83%
Open market
8%
- fishpond40%
- ALICHINO21%
- Gonex13%
- SF8%
- Floating Feather Supply6%
- EUPHENG4%
- Open — no brand owns it (6 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +24.2% search growth over the last 90 days.Peak months: Jun · busiest ÷ quietest = 1.6×
Top fly box search terms
- fly box115K/yr
- fly boxes for fly fishing54K/yr
- fly fishing box25K/yr
- fly boxes24K/yr
- fishpond fly box14K/yr
- fly fishing fly box12K/yr
- fly fishing tackle box11K/yr
- fly fishing case8K/yr
- tacky fly box8K/yr
- small fly box7K/yr
Top fly box products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Alichino small fly box for fly files ice jig box fly box for fly fishing (grey foam insert)
ALICHINO$8.074.7★609 rev
Tacky Daypack Fly Box 2X Double Sided Fly Box
fishpond$27.744.7★342 rev
fishpond Tacky Double Haul Fly Box - Burnt Orange | Double Sided Tacky Fly Box
fishpond$34.794.7★228 rev
fishpond Tacky Pescador Fly Box - Small - MagPad - Smoke Grey | Fly Boxes for Fly Fishing | Waterproof Silicone Slit
fishpond$29.824.6★111 rev
Gonex Fly Boxes for Fly Fishing Jig Boxes Two-Sided Waterproof Lightweight Fly Fishing Box Easy Grip Transparent Lid Fly Fishing Lures Box 4.1x 3.0x 1.2 Grey
Gonex$8.114.7★1,919 rev
Newest
by launch date
Premium Fly Fishing Kits 64 152 & 268 Count Fly Sets with Boxes Essential Fly Fishing Accessories & Gear Flies for Trout Bass Panfish & Freshwater All-Water Fly Assortment (152)
Floating Feather Supply$140.0812 rev
Premium Fly Fishing Kits 64 152 & 268 Count Fly Sets with Boxes Essential Fly Fishing Accessories & Gear Flies for Trout Bass Panfish & Freshwater All-Water Fly Assortment (268)
Floating Feather Supply$199.4812 rev
Fishpond Tacky Daypack Fly Box - Burnt Orange
fishpond$19.8818 rev
Aventik Large Capacity Waterproof Fly Fishing Box 4-Layer Foam Tackle Fishing Box for Freshwater Saltwater Streamer Storage (H039X)
Aventik$15.5546 rev
SF Small Waterproof Fly Box Double Sided Floating Fly Fishing Case Storage For Nymph Wet Dry Fly Flies Easy Grip Foam
SF$7.59287 rev
Trending
90-day click momentumPremium Fly Fishing Kits 64 152 & 268 Count Fly Sets with Boxes Essential Fly Fishing Accessories & Gear Flies for Trout Bass Panfish & Freshwater All-Water Fly Assortment (152)
Floating Feather Supply$140.084.9★
Premium Fly Fishing Kits 64 152 & 268 Count Fly Sets with Boxes Essential Fly Fishing Accessories & Gear Flies for Trout Bass Panfish & Freshwater All-Water Fly Assortment (268)
Floating Feather Supply$199.484.9★
Gonex Fly Boxes for Fly Fishing Jig Boxes Two-Sided Waterproof Lightweight Fly Fishing Box Easy Grip Transparent Lid Fly Fishing Lures Box 4.1x 3.0x 1.2 Orange
Gonex$8.304.7★
Tacky Daypack Fly Box 2X Double Sided Fly Box
fishpond$27.744.7★
ALICHINO Fly Box for Fly Files Ice Jig Box Two Sided Waterproof Fly Fishing Box for Nymphs and Streamers (Grey Foam Insert M 7.3 * 4.5 * 1.6Inch)
ALICHINO$12.714.7★
What buyers say about fly box
What buyers praise and complain about, mined from review topics.What buyers love
“Great value”
“nice selection well made”
“Convenient size”
“as advertised”
“Easy to use”
“Compact jig box”
“The entire collection comes housed in a sturdy”
“The included waterproof box is nice to have; it's durable and easily organized with clear compartments, and it keeps everything dry and secure on the water”
“it's very light weight”
“Durable and easy to use”
What buyers complain about
“Jig heads dont fit well in the foam”
“Its not waterproof”
“Theyre not high-quality”
“I wish it was $3-5 not $10”
“fall apart after about 30min in the water”
“the whole thing is flimsy”
“a bit thicker than I would have liked”
“the flies did not stay attached”
“like the dry flies don't float properly”
“Its cheaper material”
Top return reasons
Common questions
- Is fly box profitable to sell on Amazon United States?
- The niche generates $373K/yr across 36 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +24.2%. Flapen's verdict: Worth a look (54/100).
- How competitive is the fly box niche?
- 12 brands and 19 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in fly box?
- Top complaints mined from reviews: Size-Overall, Water Resistance, Quality-Overall. The return rate is 1.2%.
- When does demand for fly box peak?
- Demand peaks in Jun; the busiest month runs 1.6× the quietest.
- What does it cost to enter the fly box niche?
- Listings span $5.86–$199.48; the average listing price is $29.75 (sweet spot $15–$100). The average incumbent carries 580 reviews — the moat a new listing must climb.