Is fluke fishing lures profitable to sell on Amazon United States?

The niche generates $54K/yr across 29 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +101.8%. Flapen's verdict: Worth a look (51/100).

How competitive is the fluke fishing lures niche?

9 brands and 31 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 85% of demand.

What do buyers complain about in fluke fishing lures?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Leak-Proof. The return rate is 0.3%.

When does demand for fluke fishing lures peak?

Demand peaks in Apr–May–Jun–Jul; the busiest month runs 4.5× the quietest.

What does it cost to enter the fluke fishing lures niche?

Listings span $5.24–$16.26; the average listing price is $9.90 (sweet spot $15–$100). The average incumbent carries 313 reviews — the moat a new listing must climb.

fluke fishing lures

Worth a look

Shows low returns (0.3%), but prices mostly outside the sweet spot ($5.24–$16.26) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Growth

Great+101.8%

90-day search growth — must beat 0% to launch

Review moat

Great312.9

avg incumbent reviews — the moat a new listing must climb

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Avg price

Okay$9.90

avg listing price — sweet spot $15–$100

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$54K

$54K/yr · 193K searches

Price range

Bad$5.24–$16.26

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Trending

According to Flapen's Amazon United States niche tracking, fluke fishing lures is a $54K/yr Amazon United States market (193K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 51/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

fluke fishing lures market data

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: $50K–$59K; units × avg price
Conversion rate: 2.8%
Avg BSR: #328
Page quality: 0%
Prime: 90%
Sponsored: 90%
Out of stock: 0.2%
Avg brand age: 62 months
Avg seller age: 164 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 falling

Sellers

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

47%

Top 20: 90%

Open market

Strike King32%
PROBITE17%
Yamamoto17%
Bombrooster11%
Berkley8%
Zoom Bait7%
Open — no brand owns it (3 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +101.8% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 4.5×

Open Trend

Top fluke fishing lures search terms

flukes for bass fishing28K/yr +102.8%1.8% conv.
fluke bait35K/yr +167.7%2.0% conv.
zoom super fluke24K/yr +117.7%1.5% conv.
zoom fluke28K/yr +57.2%1.1% conv.
fluke fishing lures11K/yr +77.9%0.8% conv.
flukes11K/yr +79.8%1.4% conv.
fluke lure12K/yr +67.7%1.7% conv.
fluke fishing6K/yr +147.9%0.9% conv.
zoom flukes for bass fishing6K/yr +178.8%1.7% conv.
super fluke5K/yr +99.2%0.9% conv.

All search terms

Top fluke fishing lures products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Strike King (3XBZTOO-84) 3X Baby Z Too Jerkbait Fishing Lure 84 - Pearl 3.5 Salt-Impregnated

Strike King$5.584.6★215 rev

Yamamoto 5 D-Shad Soft Plastic Fishing Angling Swimbait Lures | Side-to-Side Twitching Action |Sinks Level and Shimmies - 7 Pack Smoke Shad

Yamamoto$5.864.6★269 rev

Bombrooster Fishing Bait Soft Plastic Fishing Lure 4in Salty Split Tail Jerk Shad Minnows Lure for Bass Fishing Swimming Jerk Bait 30 Pcs with Tackle Box

Bombrooster$14.974.4★371 rev

Strike King (CSD5-266) Caffeine Shad 5 Soft Jerkbait Fishing Lure Pearl Flash 5 Unique Air-Filled Bubble Tail

Strike King$7.874.6★266 rev

Strike King (3XBZTOO-27) 3X Baby Z Too Jerkbait Fishing Lure 27 - Pearl Blue Glimmer Back 3.5 Salt-Impregnated

Strike King$5.244.6★85 rev

Newest

by launch date

Probite Fork Tail Soft Lures- Realistic Jerk Bait & Fluke Action Soft Lures for Bass Trout & Crappie - Versatile Freshwater & Saltwater Fishing Bait (5 inch 30pcs Mix Color)

PROBITE$16.1172 rev

12mo ago

Probite Fork Tail Soft Lures- Realistic Jerk Bait & Fluke Action Soft Lures for Bass Trout & Crappie - Versatile Freshwater & Saltwater Fishing Bait (4 inch 40pcs Albino)

PROBITE$15.4772 rev

1y ago

Probite Fork Tail Soft Lures- Realistic Jerk Bait & Fluke Action Soft Lures for Bass Trout & Crappie - Versatile Freshwater & Saltwater Fishing Bait (4 inch 40pcs Baby Bass)

PROBITE$15.0972 rev

1y ago

Probite Fork Tail Soft Lures- Realistic Jerk Bait & Fluke Action Soft Lures for Bass Trout & Crappie - Versatile Freshwater & Saltwater Fishing Bait (5 inch 30pcs Albino)

PROBITE$16.2672 rev

1y ago

Probite Fork Tail Soft Lures- Realistic Jerk Bait & Fluke Action Soft Lures for Bass Trout & Crappie - Versatile Freshwater & Saltwater Fishing Bait (4 inch 40pcs Smokin Shad)

PROBITE$14.9672 rev

1y ago

What buyers say about fluke fishing lures

What buyers praise and complain about, mined from review topics.

What buyers love

Advertised Vs Actual Product21%

“As advertised”

Quality-Overall19%

“Great bait and a must have”

Value For Money17%

“Great price, good seller”

Color17%

“Color is right on as well”

Durability11%

“Durable”

Material Quality7%

“Material is comparable to zoom brand”

Design-Overall4%

“Sleek design”

Water Resistance4%

“Perfect for the water”

What buyers complain about

Size-Overall50%

“24__ its like 4-4.25 bigger than I wanted”

Quality-Overall25%

“Kind of cheap did not hold up well”

Leak-Proof25%

“Leaky oriduct delivered”

Top return reasons

Size-Overall44%

Color15%

Advertised Vs Actual Product11%

Quality-Overall11%

Value For Money9%

Leak-Proof4%

Defective Material/Parts2%

Thin2%

Functionality-Overall2%

Material Quality2%

Common questions

Is fluke fishing lures profitable to sell on Amazon United States?: The niche generates $54K/yr across 29 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +101.8%. Flapen's verdict: Worth a look (51/100).
How competitive is the fluke fishing lures niche?: 9 brands and 31 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 85% of demand.
What do buyers complain about in fluke fishing lures?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Leak-Proof. The return rate is 0.3%.
When does demand for fluke fishing lures peak?: Demand peaks in Apr–May–Jun–Jul; the busiest month runs 4.5× the quietest.
What does it cost to enter the fluke fishing lures niche?: Listings span $5.24–$16.26; the average listing price is $9.90 (sweet spot $15–$100). The average incumbent carries 313 reviews — the moat a new listing must climb.

fluke fishing lures

fluke fishing lures market data

Competition & brand share

Demand & seasonality

Top fluke fishing lures search terms

Top fluke fishing lures products on Amazon

Top sellers

Newest

Trending

What buyers say about fluke fishing lures

What buyers love

What buyers complain about

Top return reasons

Common questions

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