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Flow Bindings

Fail

Demand is soft, at -87.3% this quarter, so Flow Bindings is a Fail.

Flapen Score
22
22 / 100
Ranks 8,027 of 8,101 Sports & Outdoors niches · −25 vs the category median of 47
Market size
$79K/yr24K searches / yr
90-day growth
-87.3%search demand this quarter
Competition
72%top-5 click share · 4 brands · 12 sellers

Flapen Score

Flow Bindings against its category

The dotted line is the Sports & Outdoors average. Past it, Flow Bindings is stronger. Inside it, weaker.

22Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flow Bindings market on Amazon at a glance

Shoppers on Amazon United States searched for Flow Bindings 24K times last year and spent an estimated $79K. All 4 brands take every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 22 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -87.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $79K a year.

Searches, last 12 months
24K
Growth, 90 days vs prior 90
-87.3%
Conversion, latest week
1.6%
Market size, estimated
$79Ka year
Peak month
January84.6× the quietest month
Top search term
flow bindings15K searches a year

02 · Price

A sale here is worth $198.19.

Listings sell for $198.19 on average, from $109.95 to $293.95. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At $198.19 that is $0 to $20K a year per listing.

Average price
$198.19above the $15 to $100 sweet spot
Price range
$109.95–$293.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
0–100
Units per listing a year
0–100
Revenue per listing a year
$0–$20K
Returns
10.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

10% of listings pay for placement with sponsored ads. 30% ship with Prime. On an average day, 58.0% of listings are out of stock. The average listing ranks #202 within Winter Sports. It carries 56 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
10%
Prime listings
30%
Out of stock, average day
58.0%
Average rank
#202in Winter Sports
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
56per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Flow Bindings products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

4 rising

Sellers

12

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

0%

  • Brand 148%
  • Brand 232%
  • Brand 312%
  • Brand 48%
  • Open — no brand owns it (0%)

Demand

Flow Bindings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 84.6×

Search terms

Top Flow Bindings search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flow bindings15K/yr
  • flow snowboard bindings7K/yr
  • flow bindings men3K/yr

Reviews and returns

What reviews say buyers love and hate about Flow Bindings

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Durability”
50%of negative reviews mention “Durability”
10.4%of orders come back
“they broke on me after 4 days of use”
A buyer, on “Durability”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Flow Bindings questions

Answered from the same tracked data.