florida panthers
Skip itSoft demand (-48.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$29.57avg listing price — sweet spot $15–$100
Price range
Great$7.32–$97.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great35%top-5 click share — an open shelf
Review moat
Good969.63avg incumbent reviews — the moat a new listing must climb
Market size
Okay$253K$253K/yr · 370K searches
Returns
Okay3.9%return rate — above 5% kills the launch gate
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-48.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, florida panthers is a $253K/yr Amazon United States market (370K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Jun–Dec. Verdict: Skip it — 44/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
florida panthers market data
- Units sold / yr
- 5K–6K
- avg 0–100/product
- Revenue / yr
- $148K–$177K
- units × avg price
- Conversion rate
- 2.3%
- Avg BSR
- #12,337
- Page quality
- 0%
- Prime
- 67%
- Sponsored
- 38%
- Out of stock
- 29.8%
- Avg brand age
- 49 months
- Avg seller age
- 171 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
24 flat
Sellers
27
Top-5 brand share
83%
Top 20: 98%
Top-5 click share
35%
Top 20: 73%
Open market
15%
- New Era61%
- AMERICAN NEEDLE9%
- Calhoun5%
- FOCO4%
- Outerstuff3%
- Terojnkl2%
- Open — no brand owns it (18 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -48.6% search growth over the last 90 days.Peak months: Jun, Dec · busiest ÷ quietest = 6.8×
Top florida panthers search terms
- carolina panthers hat83K/yr
- florida panthers104K/yr
- florida panthers merch31K/yr
- florida panthers jersey34K/yr
- panthers hat27K/yr
- florida panthers shirt32K/yr
- carolina panthers hats for men7K/yr
- carolina panthers hats7K/yr
- florida panther3K/yr
- panthers hockey6K/yr
Top florida panthers products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
New Era Mens Black Carolina Panthers 9FIFTY Snapback Hat
New Era$39.105.0★4 rev
New Era Mens Blue Carolina Panthers 9SEVENTY Trucker Adjustable Hat
New Era$37.655.0★4 rev
New Era NFL 9FIFTY Black White Adjustable Snapback Hat Cap One Size Fits All (Carolina Panthers)
New Era$39.864.7★529 rev
New Era NFL Core Classic 9TWENTY Adjustable Hat Cap One Size Fits All (Carolina Panthers)
New Era$36.394.7★2,708 rev
New Era Mens Black Carolina Panthers Core Team 9FORTY Adjustable Hat
New Era$34.294.6★16 rev
Newest
by launch date
New Era Youth Black Carolina Panthers 9FORTY A-Frame Adjustable Hat
New Era$29.094 rev
New Era Mens Blue Carolina Panthers Core Team Script 9FIFTY Snapback Hat
New Era$39.442 rev
New Era Mens Black Carolina Panthers Core Team 39THIRTY Flex Hat
New Era$36.71126 rev
New Era Mens Black Carolina Panthers Core Team 39THIRTY Flex Hat
New Era$36.65126 rev
New Era Mens Black Carolina Panthers Core Team 9FORTY Adjustable Hat
New Era$34.2916 rev
Trending
90-day click momentumNew Era Mens Black Carolina Panthers Core Team 9FORTY Adjustable Hat
New Era$34.294.6★
New Era Mens Black Carolina Panthers 9FIFTY Snapback Hat
New Era$39.105.0★
New Era Mens Black Carolina Panthers Core Team 39THIRTY Flex Hat
New Era$36.714.4★
New Era Mens Blue Carolina Panthers 9SEVENTY Trucker Adjustable Hat
New Era$37.655.0★
New Era Mens Blue Carolina Panthers Core Team Script 9FIFTY Snapback Hat
New Era$39.445.0★
What buyers say about florida panthers
What buyers praise and complain about, mined from review topics.What buyers love
“Fits well”
“Item is a good quality in the item was exactly as advertised”
“Cozy and soft”
“Super cute puzzle”
“Just as advertised”
“Great Value”
“Color does not fade after 10+ washings”
“The lighting gives off a nice ambient glow—not too bright”
“The design looks clean and modern, and the team logo stands out nicely when its lit up”
“which makes it super convenient to place anywhere”
What buyers complain about
“light did not work”
“The size is too small”
“The edge came apart within a week”
“Terrible product”
“Very thin and cheap”
“The hat was not my style...extremely flat brimmed”
“Wish fabric was better quality”
“Unfortunately did get a hole in the sleeve second time wearing it before ever washed”
“It was also pretty expensive”
Top return reasons
Common questions
- Is florida panthers profitable to sell on Amazon United States?
- The niche generates $253K/yr across 63 tracked products. 0 of 20 products launched in the last 360 days are still selling. 90-day search growth is -48.6%. Flapen's verdict: Skip it (44/100).
- How competitive is the florida panthers niche?
- 24 brands and 27 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in florida panthers?
- Top complaints mined from reviews: Defective Material/Parts, Size-Overall, Durability. The return rate is 3.9%.
- When does demand for florida panthers peak?
- Demand peaks in Jun–Dec; the busiest month runs 6.8× the quietest.
- What does it cost to enter the florida panthers niche?
- Listings span $7.32–$97.09; the average listing price is $29.57 (sweet spot $15–$100). The average incumbent carries 970 reviews — the moat a new listing must climb.