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Florida Gators

Maybe

Products sell for $32.26 on average, inside the sweet spot. But the products selling today already average 4.6★, so Florida Gators is a Maybe.

Flapen Score
59
59 / 100
Top 12% of 8,101 Sports & Outdoors niches · +12 vs the category median of 47
Market size
$383K/yr628K searches / yr
90-day growth
+11.9%search demand this quarter
Competition
25%top-5 click share · 41 brands · 70 sellers

Flapen Score

Florida Gators against its category

The dotted line is the Sports & Outdoors average. Past it, Florida Gators is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Florida Gators market on Amazon at a glance

Shoppers on Amazon United States searched for Florida Gators 628K times last year and spent an estimated $383K. The top 5 brands take 42% of clicks. Demand peaks in Nov–Dec. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 628K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +11.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $383K a year.

Searches, last 12 months
628K
Growth, 90 days vs prior 90
+11.9%
Conversion, latest week
1.9%
Market size, estimated
$383Ka year
Peak month
December6.4× the quietest month
Top search term
florida gators285K searches a year

02 · Price

A sale here is worth $32.26.

Listings sell for $32.26 on average, from $7.04 to $279.00. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 0 to 100 of them. At $32.26 that is $0 to $3K a year per listing.

Average price
$32.26inside the $15 to $100 sweet spot
Price range
$7.04–$279.00
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #738 within Home & Kitchen. It carries 1,055 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
84%
Out of stock, average day
7.1%
Average rank
#738in Home & Kitchen
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
1,055per listing
Listings tracked
82

04 · Newcomers

2 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
2Amazon's first-year sales bar
Average brand age
58 months

Products

Top Florida Gators products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

Brands

41 falling

Sellers

70

Top-5 brand share

42%

Top 20: 86%

Top-5 click share

25%

Top 20: 55%

Open market

52%

  • Brand 114%
  • Brand 28%
  • Brand 38%
  • Brand 47%
  • Brand 55%
  • Brand 65%

Demand

Florida Gators search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.4×

Search terms

Top Florida Gators search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • florida gators285K/yr
  • university of florida64K/yr
  • florida gators merch98K/yr
  • uf merch19K/yr
  • university of florida merch22K/yr
  • florida gator30K/yr
  • uf gators merchandise5K/yr
  • uf gators9K/yr
  • fl gators merchandise8K/yr
  • gators merch12K/yr

Reviews and returns

What reviews say buyers love and hate about Florida Gators

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
44%of negative reviews mention “Size-Overall”
1.9%of orders come back
“Incorrect Size”
A buyer, on “Size-Overall”44% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Florida Gators questions

Answered from the same tracked data.