florida gators
Worth a lookShows a sweet-spot price point ($32.26 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$32.26avg listing price — sweet spot $15–$100
Brand share
Great42%top-5 brand share — no brand owns this niche
Competition
Great25%top-5 click share — an open shelf
Returns
Great1.9%return rate — above 5% kills the launch gate
Review moat
Good1,054.85avg incumbent reviews — the moat a new listing must climb
Market size
Good$383K$383K/yr · 628K searches
Growth
Okay+11.9%90-day search growth — must beat 0% to launch
Price range
Okay$7.04–$279.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, florida gators is a $383K/yr Amazon United States market (628K searches/yr). The top 5 brands hold 42% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 59/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
florida gators market data
- Units sold / yr
- 13K–15K
- avg 0–100/product
- Revenue / yr
- $403K–$484K
- units × avg price
- Conversion rate
- 1.9%
- Avg BSR
- #738
- Page quality
- 0%
- Prime
- 84%
- Sponsored
- 88%
- Out of stock
- 7.1%
- Avg brand age
- 58 months
- Avg seller age
- 181 days
Competition & brand share
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.Brands
41 falling
Sellers
70
Top-5 brand share
42%
Top 20: 86%
Top-5 click share
25%
Top 20: 55%
Open market
52%
- TCK14%
- Wes and Willy8%
- Catstudio8%
- Northwest7%
- TeeStock5%
- Rico Industries5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +11.9% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 6.4×
Top florida gators search terms
- florida gators285K/yr
- university of florida64K/yr
- florida gators merch98K/yr
- uf merch19K/yr
- university of florida merch22K/yr
- florida gator30K/yr
- uf gators merchandise5K/yr
- uf gators9K/yr
- fl gators merchandise8K/yr
- gators merch12K/yr
Top florida gators products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Catstudio Collegiate Zipper Pouch University of Florida Travel Toiletry Bag Ideal Gift for Alumni Makeup Bag Dog Treat Pouch or Travel Purse
Catstudio$36.334.6★145 rev
Vaccari Womens Leighton Genuine Leather University of Florida Gators Embroidery Pointed Toe Cowgirl Boots - White - 7 B
Vaccari$278.934.2★17 rev
TCK Florida Gators Crew Socks - Mens & Womens NCAA Fan Apparel - Mayhem (Orange/Royal Blue/White Imported Large)
TCK$17.734.8★1,621 rev
Tipsy Elves Mens Golf Polo Shirt - Moisture Wicking Stretch Fabric Athletic Fit - Green Golf Cart Gator Performance Polo - 3X-Large
Tipsy Elves$40.854.6★593 rev
Northwest NCAA Florida Gators Unisex-Adult Beach Towel 30 x 60 Stripes
Northwest$19.444.5★4,835 rev
Newest
by launch date
Montana West Florida Gators Sling Bag Quilted Crossbody Bags for Women/Men UF Team Travel Sling Bag with Convertible Shoulder Strap Cross Body Bag for Gift Game Day & Concert | NC-UF018NY
Montana West$40.8844 rev
Hydrapeak Officially Licensed Florida Gators 30oz Stainless Steel Tumbler with 2-in-1 Dual Sip or Straw Lid Cup Holder Friendly Insulated Travel Bottle Drinks Stay Cold for Any UF Fan
Hydrapeak$29.5052 rev
Hydrapeak Officially Licensed Florida Gators 32oz Water Bottle with Flip-Up Handle & Straw Lid Insulated Stainless Steel Sports Bottle Travel Friendly Keeps Drinks Cold For Hours (Blue)
Hydrapeak$29.5651 rev
TeeStock Florida T-Shirt Bold Sport State Letters Tee for Fans and Game Days
TeeStock$16.10108 rev
TeeStock Florida T-Shirt Bold Sport State Letters Tee for Fans and Game Days
TeeStock$16.64108 rev
Trending
90-day click momentum
Wes and Willy NCAA Mens Floral Swim Trunks Florida Gators Blue Moon XXL
Wes and Willy$58.794.5★
Montana West Florida Gators Sling Bag Quilted Crossbody Bags for Women/Men UF Team Travel Sling Bag with Convertible Shoulder Strap Cross Body Bag for Gift Game Day & Concert | NC-UF018NY
Montana West$40.884.6★
TeeStock Florida T-Shirt Bold Sport State Letters Tee for Fans and Game Days
TeeStock$16.644.4★
Branded Bills Officially Licensed x Florida Gators Desert 5-Panel Florida Team Logo
Branded Bills$38.784.3★
Wes and Willy NCAA Kids Fleece Hoodie Florida Gators 7 Blue Moon
Wes and Willy$46.434.6★
What buyers say about florida gators
What buyers praise and complain about, mined from review topics.What buyers love
“Exceptional water bottle with great quality”
“Love the color”
“Love the size as well”
“Gift”
“Exactly what I wanted”
“Great value”
“Keeps coffee warm as intended”
“comfortable”
“It's well made, durable and heavy”
“The material is strong and colorful, and even reusable”
What buyers complain about
“Incorrect Size”
“Very Thin”
“Poor quality”
“it disconnect's easy”
“May need to put back together”
“Obviously Gator blue isn't navy so the color of the bag in person matches the true Gators blue”
“Decals started chipping after months of putting it through the dishwasher”
“Its not the lightest bottle once filled”
“The Fabric Is Odd”
“I don't expect it to last longer than a year or two”
Top return reasons
Common questions
- Is florida gators profitable to sell on Amazon United States?
- The niche generates $383K/yr across 82 tracked products. 2 of 12 products launched in the last 360 days are still selling. 90-day search growth is +11.9%. Flapen's verdict: Worth a look (59/100).
- How competitive is the florida gators niche?
- 41 brands and 70 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 42% of demand.
- What do buyers complain about in florida gators?
- Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 1.9%.
- When does demand for florida gators peak?
- Demand peaks in Nov–Dec; the busiest month runs 6.4× the quietest.
- What does it cost to enter the florida gators niche?
- Listings span $7.04–$279.00; the average listing price is $32.26 (sweet spot $15–$100). The average incumbent carries 1,055 reviews — the moat a new listing must climb.