Skip to content

Floor Mats for Gym

Maybe

Shoppers spend an estimated $1.9M a year here. But demand is soft, at -14.3% this quarter, so Floor Mats for Gym is a Maybe.

Flapen Score
55
55 / 100
Top 22% of 8,101 Sports & Outdoors niches · +8 vs the category median of 47
Market size
$1.9M/yr1.3M searches / yr
90-day growth
-14.3%search demand this quarter
Competition
43%top-5 click share · 21 brands · 27 sellers

Flapen Score

Floor Mats for Gym against its category

The dotted line is the Sports & Outdoors average. Past it, Floor Mats for Gym is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Floor Mats for Gym market on Amazon at a glance

Shoppers on Amazon United States searched for Floor Mats for Gym 1.3M times last year and spent an estimated $1.9M. The top 5 brands take 62% of clicks. Demand peaks in May–Jun. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -14.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.9M a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
-14.3%
Conversion, latest week
2.2%
Market size, estimated
$1.9Ma year
Peak month
May3.0× the quietest month
Top search term
gym mats for home gym234K searches a year

02 · Price

A sale here is worth $65.28.

Listings sell for $65.28 on average, from $13.58 to $182.15. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At $65.28 that is $49K to $65K a year per listing.

Average price
$65.28inside the $15 to $100 sweet spot
Price range
$13.58–$182.15
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
750–1,000
Revenue per listing a year
$49K–$65K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #29 within Accessories. It carries 9,777 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
94%
Out of stock, average day
2.0%
Average rank
#29in Accessories
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
9,777per listing
Listings tracked
36

04 · Newcomers

5 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
46 months

Products

Top Floor Mats for Gym products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 rising

Sellers

27

Top-5 brand share

62%

Top 20: 99%

Top-5 click share

43%

Top 20: 82%

Open market

33%

  • Brand 118%
  • Brand 215%
  • Brand 314%
  • Brand 410%
  • Brand 55%
  • Brand 65%

Demand

Floor Mats for Gym search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KPrime Day '24Spike '24Holiday '24Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun · busiest ÷ quietest = 3.0×

Search terms

Top Floor Mats for Gym search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gym mats for home gym234K/yr
  • gym mats222K/yr
  • gym floor mat196K/yr
  • large exercise mat56K/yr
  • home gym mat54K/yr
  • extra large yoga mat51K/yr
  • workout floor mats for home gym49K/yr
  • floor mats for gym46K/yr
  • mats for gym equipment41K/yr
  • large workout mat33K/yr

Reviews and returns

What reviews say buyers love and hate about Floor Mats for Gym

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
10%of negative reviews mention “Thickness”
2.2%of orders come back
“It's thick”
A buyer, on “Thickness”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Floor Mats for Gym questions

Answered from the same tracked data.