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Floaties for 1 Year Old

Maybe

Search demand grew +139.5% this quarter. But shoppers spend an estimated $53K a year here, so Floaties for 1 Year Old is a Maybe.

Filters Trending
Flapen Score
56
56 / 100
Top 19% of 8,101 Sports & Outdoors niches · +9 vs the category median of 47
Market size
$53K/yr70K searches / yr
90-day growth
+139.5%search demand this quarter
Competition
48%top-5 click share · 15 brands · 38 sellers

Flapen Score

Floaties for 1 Year Old against its category

The dotted line is the Sports & Outdoors average. Past it, Floaties for 1 Year Old is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Floaties for 1 Year Old market on Amazon at a glance

Shoppers on Amazon United States searched for Floaties for 1 Year Old 70K times last year and spent an estimated $53K. The top 5 brands take 75% of clicks. Demand peaks in Mar–Apr–May–Jun–Jul. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +139.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $53K a year.

Searches, last 12 months
70K
Growth, 90 days vs prior 90
+139.5%
Conversion, latest week
3.0%
Market size, estimated
$53Ka year
Peak month
June18.6× the quietest month
Top search term
floaties for 1 year old59K searches a year

02 · Price

A sale here is worth $24.90.

Listings sell for $24.90 on average, from $9.38 to $47.99. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $24.90 that is $0 to $2K a year per listing.

Average price
$24.90inside the $15 to $100 sweet spot
Price range
$9.38–$47.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #12 within Water Sports. It carries 1,468 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
0.6%
Average rank
#12in Water Sports
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
1,468per listing
Listings tracked
26

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
48 months

Products

Top Floaties for 1 Year Old products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 48% of clicks. Leaders hold, but buyers still shop past them.

$0$5K$11K$16K$21K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

38

Est. top-5 brand share

75%

Top 20: 100%

Est. top-5 click share

48%

Top 20: 91%

Open market

20%

  • AEOCOO46%
  • MoKo10%
  • LAYCOL7%
  • EZIGO6%
  • AMENON5%
  • Sunnylife5%

Demand

Floaties for 1 Year Old search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 18.6×

Search terms

Top Floaties for 1 Year Old search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • floaties for 1 year old59K/yr
  • swim floaties for 1 year old4K/yr
  • one year old floaties for pool4K/yr
  • 1 year old pool floaties3K/yr

Reviews and returns

What reviews say buyers love and hate about Floaties for 1 Year Old

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Size-Overall”
13%of negative reviews mention “Functionality-Overall”
3.0%of orders come back
“Doesn't work”
A buyer, on “Functionality-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Floaties for 1 Year Old questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data