Flo Pilates

Shoppers searched for this 137K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -42.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $91K a year.

Searches, last 12 months

137K

Growth, 90 days vs prior 90

-42.8%

Conversion, latest week

0.6%

Market size, estimated

$91Ka year

Peak month

May5.0× the quietest month

Top search term

flo pilates137K searches a year

Listings sell for $118.85 on average, from $13.28 to $375.38. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $118.85 that is $12K to $30K a year per listing.

Average price

$118.85above the $15 to $100 sweet spot

Price range

$13.28–$375.38

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

100–250

Revenue per listing a year

$12K–$30K

Returns

3.7%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #28 within Pilates. It carries 5,399 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

80%

Out of stock, average day

1.4%

Average rank

#28in Pilates

Average rating

4.29 starsAmazon United States average 4.42 stars

Average reviews

5,399per listing

Listings tracked

10

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

24 months