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Flexihome

Fail

Demand is soft, at -56.4% this quarter, so Flexihome is a Fail.

Flapen Score
34
34 / 100
Ranks 7,175 of 8,101 Sports & Outdoors niches · −13 vs the category median of 47
Market size
$61K/yr35K searches / yr
90-day growth
-56.4%search demand this quarter
Competition
63%top-5 click share · 11 brands · 15 sellers

Flapen Score

Flexihome against its category

The dotted line is the Sports & Outdoors average. Past it, Flexihome is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flexihome market on Amazon at a glance

Shoppers on Amazon United States searched for Flexihome 35K times last year and spent an estimated $61K. The top 5 brands take 81% of clicks. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -56.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $61K a year.

Searches, last 12 months
35K
Growth, 90 days vs prior 90
-56.4%
Conversion, latest week
1.3%
Market size, estimated
$61Ka year
Top search term
flexihome13K searches a year

02 · Price

A sale here is worth $127.96.

Listings sell for $127.96 on average, from $10.03 to $192.53. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $127.96 that is $0 to $13K a year per listing.

Average price
$127.96above the $15 to $100 sweet spot
Price range
$10.03–$192.53
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$13K
Returns
4.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #2,294 within Cardio Training. It carries 1,692 reviews at 4.00 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
50%
Out of stock, average day
1.5%
Average rank
#2,294in Cardio Training
Average rating
4.00 starsAmazon United States average 4.42 stars
Average reviews
1,692per listing
Listings tracked
20

04 · Newcomers

6 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
15
Successful launches
6Amazon's first-year sales bar
Average brand age
27 months

Products

Top Flexihome products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

11

Sellers

15

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

13%

  • Brand 136%
  • Brand 222%
  • Brand 311%
  • Brand 47%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (5 brands, 13%)

Demand

Flexihome search demand

Weekly searches over the year. Pick a range.

1K600Spike '26Prime Day '26Apr '26Apr '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Flexihome search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flexihome13K/yr
  • flexihome waist and ab twist trainer13K/yr
  • flexihome fits10K/yr

Reviews and returns

What reviews say buyers love and hate about Flexihome

We read the reviews and the return reasons for every product selling here.

11%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Size-Overall”
4.4%of orders come back
“Too small”
A buyer, on “Size-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Flexihome questions

Answered from the same tracked data.