Flexible Water Bottle
FailShoppers spend an estimated $58K a year here, so Flexible Water Bottle is a Fail.
- Flapen Score
- 47 / 100Ranks 4,037 of 8,101 Sports & Outdoors niches · on the category median47
- Market size
- $58K/yr97K searches / yr
- 90-day growth
- +10.0%search demand this quarter
- Competition
- 39%top-5 click share · 16 brands · 29 sellers
Flapen Score
Flexible Water Bottle against its category
The dotted line is the Sports & Outdoors average. Past it, Flexible Water Bottle is stronger. Inside it, weaker.
Market
The Flexible Water Bottle market on Amazon at a glance
Shoppers on Amazon United States searched for Flexible Water Bottle 97K times last year and spent an estimated $58K. The top 5 brands take 85% of clicks. Demand peaks in Jan–Jun. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 4.1% of those searches ended in a purchase.
Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved +10.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $58K a year.
- Searches, last 12 months
- 97K
- Growth, 90 days vs prior 90
- +10.0%
- Conversion, latest week
- 4.1%
- Market size, estimated
- $58Ka year
- Peak month
- June2.2× the quietest month
- Top search term
- vapur collapsible water bottle28K searches a year
02 · Price
A sale here is worth $14.72.
Listings sell for $14.72 on average, from $6.57 to $22.46. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $14.72 that is $0 to $1K a year per listing.
- Average price
- $14.72under the $15 to $100 sweet spot
- Price range
- $6.57–$22.46
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 4.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
85% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #335 within Sports Water Bottles. It carries 2,427 reviews at 4.27 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 90%
- Out of stock, average day
- 2.7%
- Average rank
- #335in Sports Water Bottles
- Average rating
- 4.27 starsAmazon United States average 4.42 stars
- Average reviews
- 2,427per listing
- Listings tracked
- 40
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Flexible Water Bottle products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Vapur Collapsible Water Bottle with Carabiner - 34oz (1L) Night Blue - Flexible and Lightweight Water Bottle for Travel Concert Hiking and Outdoor Adventures - BPA-Free Dishwasher-Safe Freezable
- Price
- $14.73
- Rating
- 4.2/5
- Reviews
- 5,147
- Age
- 13y ago

Platypus SoftBottle Flexible Water Bottle with Closure Cap Waves 1.0-Liter
- Price
- $14.18
- Rating
- 4.5/5
- Reviews
- 3,239
- Age
- 10y ago

Vapur Collapsible Water Bottle with Carabiner - 23oz (0.7L) Night Blue - Flexible Lightweight Water Bottle for Travel Concert Hiking and Outdoor Adventures - BPA-Free Dishwasher-Safe Freezable
- Price
- $14.04
- Rating
- 4.2/5
- Reviews
- 4,445
- Age
- 16y ago

Vapur Flexible Collapsible Wide Mouth Anti-Bottle with Detachable Carabiner 23 Ounce Water Pack of 2
- Price
- $16.22
- Rating
- 4.3/5
- Reviews
- 1,972
- Age
- 10y ago

Vapur Collapsible Water Bottle with Carabiner - 34oz (1L) Blackout - Flexible and Lightweight Water Bottle for Travel Concert Hiking and Outdoor Adventures - BPA-Free Dishwasher-Safe Freezable
- Price
- $14.90
- Rating
- 4.2/5
- Reviews
- 5,147
- Age
- 10y ago
Trending
estimated 90-day click momentum
xinkerco 4 Pack Collapsible Water Bottle with Carabiner 23oz Foldable Reusable BPA-Free Water Bottles with Leakproof Lid for Traveling Hiking Camping Biking
- Price
- $12.62
- Rating
- 4.3/5
- Reviews
- 27
- Age
- 7mo ago

Vapur Collapsible Water Bottle with Carabiner - 23oz (0.7L) Night Blue - Flexible Lightweight Water Bottle for Travel Concert Hiking and Outdoor Adventures - BPA-Free Dishwasher-Safe Freezable
- Price
- $14.04
- Rating
- 4.2/5
- Reviews
- 4,445
- Age
- 16y ago

Elmklare Water Bottle Holder with Strap for 30/32 oz Crossbody Water Bottle Carrier Bag with RFID Blocking Phone Pocket for Gym Hiking Walking Travel Black
- Price
- $20.34
- Rating
- 4.7/5
- Reviews
- 219
- Age
- 10mo ago

Vapur Collapsible Water Bottle with Carabiner - 34oz (1L) Blackout - Flexible and Lightweight Water Bottle for Travel Concert Hiking and Outdoor Adventures - BPA-Free Dishwasher-Safe Freezable
- Price
- $14.90
- Rating
- 4.2/5
- Reviews
- 5,147
- Age
- 10y ago

Vapur Collapsible Water Bottle With Carabiner Compact Bottle Folds Flat For Hydration On The Go Ideal for Traveling Hiking or Camping 34 Ounce Grey & Teal Pack of 2
- Price
- $22.08
- Rating
- 4.3/5
- Reviews
- 1,972
- Age
- 10y ago
Newest
by launch date
xinkerco 4 Pack Collapsible Water Bottle with Carabiner 23oz Foldable Reusable BPA-Free Water Bottles with Leakproof Lid for Traveling Hiking Camping Biking
- Price
- $12.62
- Rating
- 4.3/5
- Reviews
- 27
- Age
- 7mo ago

Elmklare Water Bottle Holder with Strap for 30/32 oz Crossbody Water Bottle Carrier Bag with RFID Blocking Phone Pocket for Gym Hiking Walking Travel Black
- Price
- $20.34
- Rating
- 4.7/5
- Reviews
- 219
- Age
- 10mo ago

Ancable 33oz (1L) Collapsible Water Bottles 3-Pack Reusable Travel Foldable Water Bottles for Hiking Camping Running Bike BPA-Free Water Bottle
- Price
- $11.55
- Rating
- 4.0/5
- Reviews
- 136
- Age
- 1y ago

LuLuya 4 Pack Collapsible Water Bottles for Travel 23oz Foldable Water Bottle with Carabiner Leakproof BPA-Free Water Jup Portable Reusable Water Bottle for Hiking Sports Camping Biking
- Price
- $12.68
- Rating
- 4.1/5
- Reviews
- 128
- Age
- 1y ago

GUYI GYGYL Soft Flask TPU Collapsible Soft Water Bottle for Hydration Pack Running Vest Leak-Proof Folding Water Bottle for Hiking Cycling Climbing Jogging-250ml Grey
- Price
- $9.20
- Rating
- 4.1/5
- Reviews
- 230
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 39% of clicks, no more. An open shelf where new products get seen.
Brands
16 rising
Sellers
29
Est. top-5 brand share
85%
Top 20: 100%
Est. top-5 click share
39%
Top 20: 81%
Open market
13%
- Vapur59%
- Platypus17%
- HydraPak5%
- WILDREEDS3%
- SWIFTER2%
- Survivor Filter2%
- Open — no brand owns it (10 brands, 13%)
Demand
Flexible Water Bottle search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Jun · busiest ÷ quietest = 2.2×
Search terms
Top Flexible Water Bottle search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- vapur collapsible water bottle28K/yr
- platypus water bottle18K/yr
- flexible water bottle16K/yr
- vapur water bottle11K/yr
- vapur8K/yr
- bag water bottle7K/yr
- platypus bottle2K/yr
- ski water bottle7K/yr
Reviews and returns
What reviews say buyers love and hate about Flexible Water Bottle
We read the reviews and the return reasons for every product selling here.
“They leak”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Flexible Water Bottle questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









